sis fri 0830 josh palau
TRANSCRIPT
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Optimizing for the 98%
May 2011
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2%
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98%
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Search = Acquisition
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Search = Discovery Experiences
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Discovery Experiences = Sales and Loyalty
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Do we care about experiences?
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86% Skip commercials
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Optimizing Experiences
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Source: Razorfishsearch.com
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Visited Store
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Store Locat
or Traffic
Coupon /
Training
Redemptio
n
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Called 800 Number
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Call Cente
r
Training
Email Tracking
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No Conversion – Good or Bad Experience
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No Actio
nWhy?
Bounce
Rate
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“Shared”
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Facebook / Twitte
r
Internet
Word of
Mouth
Referral Source
or Number
of shares
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Mobile
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Mobile
experience
Coupon / Click to call
Sales
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Don’t let your inability to measure everything stop you from
optimizing the experiences
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Thanks!
www.comcast.com