siri-ously local for nightclubs and bars
TRANSCRIPT
Time for some Siri-ous Local
Steve HammerPresident
RankHammer
Heard this?
Hi – This is Sharon – Your local Google Expert
@armondhammer
@armondhammer
FOOD AND WINE
Eating as an art form?
HOCKEYGo Stars
RANKHAMMER
Dallas Based Digital Marketing Agency
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
Data Consistency
Build Profiles
Claim Listings
Local Plan
@armondhammer
@armondhammer
Search
• Apple
Aggregators
• infoUSA
• Moz (paid)
• Yext (paid)
Niche
• Yelp
• More
What Really Matters
@armondhammer
www.google.com/business
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
@armondhammer
Mapsconnect.apple.com
www.moz.com/local
@armondhammer
@armondhammer
@armondhammer
Finding Niche Networks
@armondhammer
@armondhammer
Winning Local
@armondhammer
@armondhammer
Be Consistent
NameAddressPhone
@armondhammer
Crazy Consistent
@armondhammer
@armondhammer
This is the hard part
Zero Excuses
Prominent Address and Phone@armondhammer
Even Better - Schema
@armondhammer
@armondhammer
Citations (NAP)
Relevance
CTR of Listing
Site Quality
Reviews
@armondhammer
Which would you click?
@armondhammer
Don’t Ever Do This
@armondhammer
Do The Real Thing
@armondhammer
@armondhammer
@armondhammer
Turn on and off according to weather
@armondhammer
Value/New Guest
• Repeat Visitation
• Profit per visit
Conversion to visit
• Direction lookups
• Reservations
• Calls
Value per visitor
• Bid less than this
Math of AdWords
@armondhammer
Details Matter
Thanks
Contact us with any Questions
@armondhammer
@rankhammer
www.rankhammer.com
@armondhammer, President RankHammer