sippo digital marketing trends maboneng
TRANSCRIPT
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WHAT DOES IT MEAN FOR BUSINESS?DIGITAL MARKETING TOURISM TRENDS
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WHY ME, WHY NOW@WILLIAM_PRICE
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5 KEY TRENDSPRACTICAL DIGITAL MARKETING
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SOCIAL MEDIA ADSTRENDS
#1
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SOCIAL MEDIA ADVERTISING
SOCIAL ISN’T FREE MARKETING ANYMORE
▸ It’s free to open social media account, but you need to pay to play now that the platforms are monetising
▸ Facebook and Twitter have ad modules that are powerful and will reach audiences for you on a paid basis
▸ Social Ads are going to go through the same growth curve as banner ads and AdWords
▸ Social Marketing needs to be part of your marketing efforts - not replace your marketing efforts
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MOBILE MOBILE MOBILE
TRENDS
#2
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MOBILE MOBILE MOBILE
IF YOU’RE NOT MOBILE READY, YOU'RE NOT READY
▸ Mobile is no longer a trend
▸ Travellers travel with their mobile
▸ Location based services and search via mobile happens during the trip
▸ Social posting in trip
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CONTENT SHOCKTRENDS
#3
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CONTENT SHOCK
CONTENT EVERYWHERE ALL THE TIME
▸ YouTube gets more than 300 hours of video downloaded every minute
▸ There are more than 8 BILLION video view on Facebook daily
▸ There are more than 350 MILLION photos shared every day on WhatsApp
▸ Travellers are creating and sharing content of their own during their trip and publishing it via their social networks
▸ Not all content is great, but most content can be curated and amplified to become part of your marketing efforts
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VIDEO MARKETINGTRENDS
#4
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VIDEO MARKETING
IF CONTENT IS KING THEN VIDEO IS…
▸ A picture speaks a thousand words, video sells a destination and an experience like no other
▸ Video isn’t easy, but it is really powerful if properly used
▸ Drones, timelapse, hyperlapse and high definition video can be used to capture your unique selling proposition
▸ You can’t afford not to have video, travellers expect it and want it to make their travel decisions
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REMARKETINGTRENDS
#5
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REMARKETING
ADS THAT KEEP FINDING YOU ONLINE
▸ Remarketing or Programmatic Advertising is real and being used more
▸ With much power comes much responsibility (and budget)
▸ Massively powerful as part of a integrated digital marketing campaign
▸ Only get excited about this once you are winning at all the other digital channels
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BE CONSUMER CENTRIC! DON’T EVER FORGET THE CONSUMER AND WHAT THEY WANT AND NEED AND EXPECT.
@william_price
SUMMARY
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DIGITAL MARKETING TRENDS ARE SHIFTING AND CHANGING - KEEP YOUR EYE ON THE CONSUMER
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SUMMARY
CONSUMERS ARE USING DIGITAL AND SOCIAL ALL THE TIME
▸ Search for yourself online and see what you get
▸ Understand what consumers are saying about your brand or service or experience
▸ Find and share and engage with travellers who comment, share and create content about your service or experience
▸ Don’t shy away from digital or social because you don’t get it or you think its too much more work
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HAVE FUN WITH IT!
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THANK YOU!END