sip vo ip-ims-convergence-d2-10 at kishore

Alcatel-Lucent - Proprietary

SIP Profiles to benefit from“Convergence Model”

A T KishoreJanuary 31st , 2008

SIP Profiles to benefit from“Convergence Model”

Alcatel-Lucent – Proprietary

All Rights Reserved © Alcatel-Lucent 2007

Agenda1. Emerging Trends

2. Focus on SIP Profiles

3. SIP Profiles to Benefit from Convergence

4. Action Plan



Emerging Trends Of The Market



Macro Market Trends

Demand for interactive video & Web enabled services are leading to a proliferation of content and applications - catalysts for driving long-term growth

Service Providers are becoming Full Service Providers combining their fixed and mobile assets to address growing consumer, enterprise and wholesale markets

Fixed and Mobile Networks are transforming to all IP to delivermulti-media services over broadband and enable cost optimization of their networks

Enterprise need for secure, reliable, mission-critical communications is evidence that business processes are increasingly reliant on communications.

A global end-to-end play: IP network, applications & services



true

Yesterday

TomorrowApplicationsUsers

Devices Networks

Voice

Phone

One-Size Fits All

CircuitPC

Global Market Trends:Toward Ubiquitous Lifestyle Communication Experience

WLAN

Consumer

Business

Limited Public WiFi

2.5 G WWAN

PDA

Content

Gaming

Simple Apps

Connectivity

Photos

Data-capable Phone

Camera Phone DSL

Cable

Audio

3G WWAN

“Wireless Fabric”

IP CoreSmart Phone

Next Generation PC

Wireless Broadband

Multimedia Broadcasting

M-commerceEnterprise

Consumer

SMB

Teen/Youth

Vertical Markets

Vertical-specific: Telematics; RFID

Sensor Networks

(RFID)

Fiber to the PremisesNetwork

computers

Machines

e-Learninge-Health

Location-based

Home NetworkHDTV

System on Chip (SOC)

Robots

IP Client

Continuous

Experi

ence

BlendedServices

Common

Core

Today



ConvergedCommunications• Fixed-mobile convergence• Presence, IM,

personalisation

The market is evolving towards Multimedia & advertising which implies the changing of the business model

Sources: McKinsey, Alcatel-Lucent, 2006

Advertising& Commerce

Entertainment

Information

Converged

Communications

Retention through ease of use

New sources of revenue

Differentiation through device

and convenience

1

2

3

Value for the Service Provider

Ap

plic

atio

n ty

pe

Content• Pictures on-the-go• Music sharing• Personal & community

channels

Advertising & CommerceTargeted advertisingInteractive advertisingPremium content

1

2

3Reduce Churn(€15B market*)

Resid. Revenue(€40B market*)

(*) Service Provider revenues by 2010

Ad Revenue(€25B market*)

Strategic Growth Areas



The new battle field is at the cross-over of Communications & Internet services

Mobile TV

Premium Content

Premium Services

Ringtones

Video Streaming

Exactly the target of SIP

Voice

Video Telephony

Content Sharing

Presence

SMS

MMS

…

…

This is thenew

battlefield

IM

VoIP

Blogs

Communities

Content Sharing

…

InternetServices

CommunicationServices

ContentServices



Telco 2.0 Missions Statement: “How do we (telcos, handset manufacturers, Media companies, IT players, NEPs, etc) make money in an IP-based world?”

Key principles:

A new way of thinking about the Telco Industry - A change of culture and mindset

Assumes an all-IP world that Telcos must participate in

Focuses on the Telco business models, products, and services for sustainable and profitable business in the all-IP era

Assumes user choice is central for access, devices, and applications they will use going forward

Business models can not artificially cross-subsidize between the different service layers



Media Trends

The YouTube, FaceBook, MySpace phenomena (make? Buy?)

The remarkable story of LonelyGirl15

The emergence of new business models

The emergence of new … awareness models!



The Second Life Phenomenon

A world within a world

TELUS

IBM

Sheraton Hotels

Reuters

Kraft Foods

Anshe Chung -first millionaire in Second Life, selling real estate

Also Dell, Toyota, Nissan, Mercedes, Circuit City, Adidas, Lego, Sun, NASA

Implications?

V-Commerce



SOA Components

SOA: A small set of components (widgets)

Must reference a common data model reflecting the services of the future

A service component architecture



Web 2.0

Phrase coined by O'Reilly Media, later popularized by the first Web 2.0 conference in 2004

Does not refer to an update to Web technical specifications, but to changes in the ways software developers and end-users use the web as a platform

Mashup: uses content (media, data, applications, etc) from open web sources to create a unique, integrated user experience

Client-side

Server-side



Focus on SIP Profiles



SIP-I Architecture

SIP – I Provides:

Interworking of ISUP parameters to SIP headers to enable SIP based routing/features in the IP Core

Encapsulation of ISUP using MIME header to enable ISUP richness through an IP core

IP Core IP Core NetworkNetwork

AnalogEndpoint

PSTNPSTNSS7SS7

MediaMediaGatewayGateway

MGCFMGCFMGCMGC SGSG

TDM PBX WirelessMSCAnalog

Endpoint

PSTNPSTNSS7SS7

MediaMediaGatewayGateway

MGCFMGCFSGSG MGCMGC

TDM PBXWireless

MSC

SIP- I

MGC – Media Gateway ControllerMGCF – Media Gateway Control FunctionSG – Signalling Gateway



THE SIP METHOD

SDP

SOAP Mashups Web Services Active Phone MIME

Convergence Opportunities

RSS XCAP Web 2.0 Telco 2.0



SIP engineeringSIP capacity modeling factors…for illustration purposes only (not to treat as lab results)

Bandwidth factors

BHCA factors

99Maximum number of calls/second per SIP server pair

1002.4 KbpsAverage network bandwidth per call attempt

999Average number of bytes per SIP packet

9Average number of SIP packets per call attempt

CapacityFactor

99Average number of SIP messages per call attempt

~123,456Maximum number of calls/hour per SIP server pair

99 Mbps

999Maximum number of messages per second at 90% processor occupancy

Maximum network bandwidth per SIP server pair at 999K BHCA



SIP Profiles to benefit from Convergence



Services Diversification from a Common Core

CSM/CAS

IPTV

Content Sharing

SMS/MMS/IM

Internet

VoIP

Mobile

Converged Core

Wireless Broadband

Mashups

Tripple/4 Play

(UGC)



Convergence

SIP

Prof

iles

SIP Profiles drawn from Strategic Focus

IP Transformation

Content Transformation

Customer Premises Equipment

Business

People

Proof Of Concept

IMSIMS



0100

200300

400500

600700

800900

2003 2004 2005 2006 2007 2008

3G

BroadbandWireless

Satellite

Cable Modem

DSL

OtherBroadband

Wireless Trends

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2002 2003 2004 2005 2006 2007 2008 2009

VoiceData

Revenue share from wireless data services increasing

Increased usage of high speed wireless data

Global wireless market to reach 2.8b lines by 2009

smart mobile devices market growing at tremendous rates



3G/WLAN Integration – GPRS/EGPRS-UMTS

Public WLAN Architecture with SIM based authentication

Nomadic Roaming, Portable Data Access

Operator SIM based authentication for WLAN as well as cellular network. (SMDS)

Back-End AAA>HLR Integration

DHCP session accounting

IPSec VPN Security

Public WLAN Architecture with Mobile IP

Seamless Roaming, Always On Data Access -retains IP address across networks

Mobile IP Client, IPSec VPN Security

Mobile Subscribers now can have a more common GPRS/EGPRS infrastructure to experience the dual mode

Positions 3G operators as mobility managers for the enterprise

Removes barriers for end user adoption

Seamless authentication

Unified Billing

Leverages unlicensed spectrum as extension of HSD data access

Provides Secure Hot Spot Access

Combines mobility and security while simplifying user experience

PC Suspended session

Tablet PC roaming

PDA roaming

Seamless SIP session roaming

GGSN/FA

SGSNOperator WLAN

802.11 Access Points

Dual-mode terminal Mobile IP client

FA

UTRAN

HA

Enabling seamless roaming with Mobile IP (UMTS)

AAA Server

HLR

billing billing mediation

provisioning

charging gateway

Internet

Operator UMTS infrastructure

AAA server

3rd party WLAN

802.11 Access Points

FA

AAA Broker



IP backbone

Access

Alice

Access

Value addedservices

Value addedservices

Home

API

(SIP)

Bearer Servicesoriented

WireLineWireLine


WLanWLan

Home

API

(SIP)S-CSCF


WireLineWireLine

TA?

WLanWLan

FW?TA?GPRSGPRS

Value addedservices

Value addedservices

UTRANUTRANFW?

TA?UTRANUTRANGPRSGPRS

Video/Audio/Signaling Video/Audio/Signaling

signaling signaling

SIP Involvement for an Always ON World

Bob

S-CSCF



3G/WLAN Integration – CDMA2000

Public WLAN Architecture

Nomadic Roaming, Portable Data Access

DHCP session accounting

IPSec VPN Security

Public WLAN Architecture with Mobile IP

Seamless Roaming, Always On Data Access -

retains IP address across networks

Mobile IP Client, IPSec VPN Security

3GPP2 provides 3g-1x and EVDO Rev A

Positions 3G operators as mobility managers for the enterprise

Removes barriers for end user adoption

Seamless authentication

Unified Billing

Leverages unlicensed spectrum as extension of HSD data access

Provides Secure Hot Spot Access

Combines mobility and security while simplifying user experience

PC Suspended session

Tablet PC roaming

PDA roaming

Seamless SIP session roaming



Download rates of 100 Mbit/s, and upload rates of 50 Mbit/s for every 20 MHz of spectrum

At least 200 active users in every 5 MHz cell. (ie 200 active data clients)

Sub-5ms latency for small IP packets

Increased spectrum flexibility, with spectrum slices as small as 1.25 MHz (and as large as 20 MHz) supported (W-CDMA requires 5 MHz slices, leading to some problems with roll-outs of the technology in countries where 5 MHz is a commonly allocated amount of spectrum, and is frequently already in use with legacy standards such as 2G GSM and cdmaOne.) Limiting sizes to 5 MHz also limited the amount of bandwidth per handset

Optimal cell size of 5 km, 30 km sizes with reasonable performance, and up to 100 km cell sizes supported with acceptable performance

Co-existence with legacy standards (users can transparently start a call or transfer of data in an area using an LTE standard, and, should coverage be unavailable, continue the operation without any action on their part using GSM/GPRS or W-CDMA-based UMTS)

An "All IP Network" (AIPN) …E-UTRA Air Interface …3GPP Long Term Evolution



What is The Action Plan For a Successful Convergence Model?



Getting started now is critical for your long term success

Video Share

Click2 F&F

N@B

Community Apps

Launch VideoSharetoday

Available todayHandsets available

Proven use case Commercially

launched

Time

Evolve to click2 F&F , N@B & community

apps

Start working withALU on definition

now

Product development by ALU available by 1Q ‘08

Evolve to Community

applications or to N@B

Evolve to communityapplications

Start trialling nowto be ready for

commercial in 2008

Product development by ALU

available now on high end handsets

mid range handsetsavailable by 1Q’08

Start your owndevelopments nowto be ready for the community wave

Existing prototypes Trialed by major mobile operators



Launch these services through an IMS architecture Now

IMS provides a central user profile database across all applicationsletting you keep control over a key asset for your future

IMS supports consistent services across multiple terminals & domains allowing you to bring a consistent First Screen experience to all devices

IMS provides standard architecture for interconnection with all forms of access, legacy networks and other operators via 3GPP & TISPAN defined functional building blocks

IMS for mobile operators is available today & services are being launched



Trial as an application server, launch as an IMS deployment

A light weight overlay approach is an immediate cost effective option

Registration, authentication, session control and routing performed by the control server/application server

WLAN

UMTS

GPRS

UMTS

IP

IP

IP

GGSN

3G-GGSN3G-SGSN

SGSN

DSL-AN Router

X-CSCF

IMS Core

Application Layer

Access

HSSMRF

PoC Presence XDMS

Other AS

MGCF

GSM

WLAN

GPRS

PS Domain

MSC HLR

MGWCS Domain

Payment chain

Postpaid

System

Prepaid

System

CCF OCF

IMS context

RfRo

•-

•-

•

Authentication,Registration, session control and routing are performed by the IMS core



Key priorities for operators choosing IMS-compliant Services solution

Low TCO

Fast innovation

Flexibility

Devices

Need to have a low cost structure at service launch and smooth scalability

to take advantage of success

Ability to innovate fast , try services, modify/stop and extend as required

Ability to blend new capabilities of IMS with legacy and Internet

technologies to create new services

Need to ensure new servicessupport largest number of handsets

with a rich user experience



Alcatel-Lucent proposition to address service provider priorities when deploying IMS-compliant Services solution

Low TCO

Fast innovation

Flexibility

Devices

•Entry/Stand alone configuration including IMS-compliant registration•Standard low cost OS ( Redhat Linux AS 5) & hardware ( HP G5 )•Performance – 50 IETF CAPS/GHz•Scalability – single server up to x servers per node, N+1 redundancy

•Open development environment using Eclipse-based Java programming (JSR116 & 289 compliant)•Development tools including Server/Proxy, Charging APIs, B2BUA, authentication, SessionPreservation•Portfolio of prototypes on which to base innovation (Wingman, Family, Enterprise, Mobile Workforce)•Third party partners ecosystem of SW developers (e.g. ICT) and integrators (e.g. Accenture, CapGemini, Infosys)

•Off-the-shelf IMS compliant pre-integrated Enablers and Applications (Presence, XDMS, IM, PTT/PTS, VCC)•Modular architecture (All-in-one or pick-&-choose building blocks) based on standards•Standard protocols for IMS (SIP - ISC, Diameter – Rf/Ro/Sh/Dh, XCAP - Ut) & Web 2.0 support, Jabber•Legacy interfaces (SMPP, SMTP, Radius, MMx, HTTP(S), SS7)

•Off the shelf client for each device (PC, Windows Mobile, Symbian, J2ME)•Development tools for each client (Java, C#)•Client/UI customisation tools•Standard interfaces (OMA, 3GPP, etc, ...)•IOTs with off-the-shelf devices (VideoShare, VCC, OpenSource PC clients)



Summing Up1. Emerging Trends

2. SIP Profiles such as SIP-I, Convergence Opportunities

3. SIP Profiles such as 3GPP,3GPP2 and WiMAX & IPTV Blended LifeStyle

4. Service Provider Convergence Business Strategies



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