sip trunking academy patrick herron – vp product management

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SIP Trunking Academy Patrick Herron – VP Product Management Monetizing Hosted Unified Communications

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Page 1: SIP Trunking Academy Patrick Herron – VP Product Management

SIP Trunking AcademyPatrick Herron – VP Product Management

Monetizing Hosted Unified Communications

Page 2: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Voice & Telepho

ny

Messaging

Conferencin

g Instant

Messaging &

Presence

Video

Collaboratio

n

Why Hosted UC?

ONE UNIFIED USER EXPERIENCE ON ANY DEVICE

Voice & Telephony

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Page 3: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Instant access to your colleagues and customers availability

No more wasted time trying to find people

Integrates with traditional and new ways of working,

from a simple call to sharing your ideas

Its About the Applications

Your own virtual meeting room, accesible anywhere, anytime

One identity, multiple devices, for all services

PC, Mac, Android and iOS

Simply drag or invite people into your room to communicate in the most efficient way, audio, video,

chat and share

Flexible configuration options

allows users to control how and when they can be contacted

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Page 4: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Hosted Unified Communications

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Increase Productivity Enable Mobility Increase

CollaborationBusiness

Continuity

Reduce Capex and TCO

Avoid Technology

Obsolescence

Benefits

Page 5: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Why these Benefits?

• Five of the six most frequently stated Hosted UC benefits are highest priority goals for SMBs

• They resonate with SMBs because they are measurable in real dollars

• They are directly influenced by the adoption of a Hosted UC solution

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Page 6: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Increase Productivity

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With IM&P and Collaboration Tools

• Reach the right people quickly

• Reach them at the right time

• Use ad hoc audio, web and video conferences

Page 7: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Increase Mobility

• Smartphones are used as the primary device for online access by 50% of users

• 43% of business owners use a cell phone as their primary communications device

• 60% of small businesses owners now allow their workers to telecommute (NSBA)

• Enterprise workers listed “Sharing Files” and “Participating in a Multimedia Conference” as the two most “painful” tasks to perform when working offsite

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Page 8: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Increase Mobility

• 69% of mobile workers have smartphones

• 42% have tablets

• Only 20% of Smartphone usage is for phone calls

• The lack of UC capabilities for mobile workers results in a “productivity gap” between mobile and onsite workers with a productivity loss of 2.5 hours per week per employee

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Integrated Mobility• Mobile Client• Chat• Presence• Desktop Sharing• Call Handling• Audio/Web/Video Collaboration• Outlook Integration

Page 9: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Increase Collaboration

Approximately 18% of projects are delayed because of ineffective team collaboration and an estimated 16% of projects are delayed because a decision maker could not be reached

Chadwick Martin Bailey

• Over 75% percent of organizations experienced improved productivity of employees across geographically-dispersed locations due to voice and video conferencing

• 46% of organizations realized travel savings of more than five days per employee annually

• 64% of organizations experienced reduced travel costs of over 10%

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Page 10: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Increase Collaboration

Audio Conferencing

Web Meeting

Video Conferencing

Desktop Sharing

Mobile Client

Chat

Presence

Call Handling

Outlook Integration

54% of organizations saved up to 17 minutes per employee daily by escalating IM chats into phone calls.

50% of organizations saved up to 20 minutes per employee daily by escalating IM chats into Web conferences.

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Page 11: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Reduce Capex and TCO

• By moving to hosted, Companies were able to reduce their 3-year TCO by 54%. IDC

• IT maintenance is around 80% of total IT expenditure, thus the shift to hosted. Gartner

• Hosted can make the difference between an organization being 20% efficient and being 80% efficient. Diversity Limited

• CAPEX per employment for premises-based UC ranges from $550 to $900 depending upon business size, with SMBs spending the most and enterprises the least. Phone Wire

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Page 12: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

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Technology Obsolescence

• The Speed of Innovation is Dizzying

• Avg lifespan for a mobile phone in the U.S. is 21.7 months Recon Analytics

• Avg laptop life 2.5 years and dropping Computer World

• Avg server life 3 years and dropping Computer World

• New IP PBXs are forecasted to last only 5–6 years Network World

• Upgrade costs growing as a % of initial investment

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Page 13: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Achieve Business Continuity

• 50% of SMBs admit to not having Business Continuity or Disaster Recovery plans in place with only 28% having a plan in place

• 70% of small firms that experience a major data loss go out of business within a year. – Strategic Research Corp and DTI/PWC

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• 43% of businesses that experience a disaster and have no emergency plan never reopen; of those that do reopen, only 29% exceed two years. – The Hartford Financial Services Group

• 46% of businesses stated employees could not access the necessary company resources to do their jobs during an outage.

Page 14: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Monetizing Hosted UC Parameters

• Business Size

• 22 employees (average small business)

• 100 employees (midpoint between small and midsize business)

• Per Employee Compensation

• $51,000 per year

• $24.52 per hour

• $0.408654 per minute

• Per Employee Work Period

• 260 days per year

• 2080 hours per year at 8 hours per day

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Page 15: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Monetizing Hosted UC Example

Assumption: Savings of 30 minutes per employee per day:

• Minutes saved per year = 30*260 or 7800

• 22 employees save 7800*22 or 171,600 minutes per year

• Monetary savings ($0.408654 per minute)

• 22 employees save $70,125 per year

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Page 16: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

What’s the Annual Savings/Benefit

22 Employees 100 Employees

Productivity $70,476

Mobility $70,356

Collaboration $93,808

Travel $32,450

CAPEX $20,900

Obsolescence $3,046

Bus. Continuity “Priceless”

Productivity$290,804

Mobility$319,800

Collaboration $426,400

Travel$147,500

CAPEX $75,000

Obsolescence $11,538

Bus. Continuity “≈Priceless”16

Page 17: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Hosted Unified Communications

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Increase Productivity Enable Mobility Increase

CollaborationBusiness

Continuity

Reduce Capex and TCO

Avoid Technology Obsolescence

Now You know the Rest of the Story!

Page 18: SIP Trunking Academy Patrick Herron – VP Product Management

Confidential and Proprietary. Subject to Non-Disclosure Agreement.

Thank YouPatrick Herron

[email protected]

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