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WEL COME

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PRESENTED BY:

GAGAN KUMAR GOUDA

PGDM/14-16/17

CUSTOMERS’ PERCEPTION ON

SEDAN CARS WITH SPECIAL REFERENCE

TO TATA ZEST

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INTRODUCTION Customer Perception is a concept that encompasses a customer's impression, awareness or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.

In India For most people purchasing a car is the second most important decision, so the probability of having a post-purchase dissonance is quite high due to unchangeability of the decision or the high risk perception. Consumers can evaluate a product along several factors.

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The word sedan is possibly derived from a southern ITALIAN dialect derivative of

Italian “sedia” means chair. A sedan is a passenger car in a three-box configuration,

the structure have separate compartments for engine, passenger and cargo and consist

of four-doors (Most commonly ) .

SEDAN CAR

The Tata Zest is the new sedan from Tata

Motors. It was first shown just ahead of

the Auto Expo 2014, and was launched in

the middle of 2014 in five diesel and four

petrol variants.

It is the 1st Indian automatic diesel sedan

in India and available in below 9lakhs.

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OBJECTIVES

TO STUDY THE CUSTOMER PERCEPTION REGARDING SEDAN CARS

TO STUDY THE CUSTOMER INSIGHTS FOR TATA ZEST

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RESEARCH METHODOLOGY

In this study, both primary and secondary data are used.

Primary Data was collected from 100 respondents, located in

Bhubaneswar, Odisha, through face-to-face interviews with car

owners with the help of a structured questionnaire.

Secondary data has been collected from books, magazines,

internet, journals, newspaper etc.

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TOOLS FOR DATA ANALYSIS

COMPARATIVE ANALYSIS

PERCENTAGE ANALYSIS

PIE CHARTS

BAR CHARTS/BAR GRAPHS

ANALYSIS8

Age wise classification of the respondents Yearly income of respondents

Market share in passenger vehicle Aging of Cars

Cont.

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ANALYSISCustomer Preference Liking towards sedan

Preferable Brand in Sedan Category Affordable Price for customer

Cont.

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ANALYSISSedan Performance

Cont.

Customer Relationship

Resale Value of sedan car

Overall Services

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Knowledge about Tata Zest Source of knowledge

53%

30%

10%7%

Print MediaE- MediaWord of MouthOthers

Preference in Tata zest

Figure 3.4.4

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ANALYSIS

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LIMITATIONS

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LIMITATIONS

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FINDINGS

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CONCLUSION

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RECOMMENDATION

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CONCLUSION

Have a nice day..

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THANK YOU