Sioc tactics

image from tinyurl.com/siocshock

lecturer at Nui galway

Engineering and

informatics

Researcher at Deri, nui galway

Founder of new tech post

•  socialmedia.net blog

•  Galway-based publisher of stories focused on emerging, cutting-edge, innovative technologies

•  4000 readers in March -> 9000 readers in May 2011

•  Partners: IIC (San Jose) •  Newtechpost.com

Co-founder of Boards.ie

•  Ireland’s largest discussion forum site

•  2.25 million visitors/month

•  Irish people seeking information, or just chatting about sports, TV, politics, health, whatever

It's the social objects we create…

• Discussions • Bookmarks

• Annotations • Microblogs

• Multimedia

…that connect us to other people

Social media sites are like data silos

image from pidgintech.com

Many isolated communities of users and their data

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Need ways to connect these islands

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Allowing users to easily move from one to another

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Enabling users to easily bring their data with them

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Data silos Can be linked via semantics

Social Semantic Web

Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people,

content objects and the connections that bind them all together so that social sites can interoperate via semantics

• In the other direction, object-centered social websites can serve as rich social data sources for semantic applications

image from tinyurl.com/highway2

Sioc = frost (gaelic)

image from tinyurl.com/siocfrost

Semantically-Interlinked Online Communities (SIOC)

• Goal of the SIOC ontology is to address interoperability issues on the Social Web – sioc-project.org – W3c member submission in 2007

– SIOC has been adopted in a framework of 100 applications or modules deployed on hundreds of sites

– Web 2.0, enterprise info integ, HCLS, e-gov

image from tinyurl.com/friendship2

The steps taken

1.  Develop an ontology of terms for representing rich data from the Social Web

2. Create a food chain for producing, collecting and consuming SIOC data

3. As well dissemination via papers about SIOC, provide docs and examples at sioc-project.org

Some of the SIOC core ontology classes and properties

First attempt (foaf galway workshop 2004)

image from tinyurl.com/orionw

Sioc can be used to...

• ...provide a layer of rdfa metadata from a social website, e.g. to enhance search results

• ...get a Complete representation/xml dump of a social website (export, import)

• ...be a native format for social websites

• ...do other stuff; just imagine

Sioc food chain

Some applications using sioc

Growth of sioc apps (bojars)

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From October 2009

RDFA in drupal 7

• Drupal cms used by 1 percent of all sites

• drupal 7 released in january, semantic web support built-in:

• Rdfa (sioc, foaf, dublin core, skos) data for blog posts, forums, etc.

• Video at www.semantic-drupal.com

image from tinyurl.com/drupaper

Rdfa on newsweek.com

OGP in RDF (FOAF, DC, SIOC, GR)

An ontology stack for the social semantic web

Distributed

Architecture

www.Smob.me

dissemination

Sioc survey (1)

Sioc survey (2)

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boards.ie SIOC data competition