single view of customer...single view of customer customers often possess multiple system-specific...
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SolutionChallenge
Single View of CustomerCustomers often possess multiple system-specific profiles, and this hinders brands’ ability to market to them effectively and efficiently. A cross-cloud view of the customer allows brands to prevent fragmented interactions, gain accurate insights and leverage improved data for decisioning.
of marketers struggle to seamlessly connect more than three channels of the buyer journeyof companies cite that inconsistent data across technologies is their biggest challenge
of ecommerce transactions are completed as guest orders
Single View of the Customer
90%41%70%
The solution is powered by Salesforce C360 Data Manager and it helps brands track behavior associated to profiles within Salesforce Marketing Cloud, Salesforce Commerce Cloud and/or Salesforce Service Cloud. Duplicate identities create unnecessary marketing costs for a brand, and they hurt its reputation as a result of unnecessary communications. They deteriorate the quality of a brand’s reporting, and lead to missed sales opportunities. By unifying data from multiple sources and resolving identity, this solution allows brands to act on comprehensive insights and offer a unified, consistent customer experience.
Overview
§ Get the full picture: Sales, Cases & Marketing§ Make sure you are CCPA & GDPR ready
§ More efficiently manage duplicates § Orchestrate advanced customer journeys
Use CaseFind out how we leveraged our cross-cloud Salesforce expertise to build modern customer experiences for brands like Hallmark, Diane von Furstenberg, Living Proof, Arizona State University and Zwilling, to name a few.
Contact Powered By:Heather Dorr | [email protected]
commerce cloud
service cloud
marketing cloud
Salesforce C360 Data Manager