singapore wedding industry overview 2020 · conﬁrming each of their vendors, and where they...

weddingindustryoverview

S I N G A P O R E

2020

P R O F I L E O F R E S P O N D E N T S

I N T R O D U C T I O N

WEDDING INDUSTRY OVERVIEW 2020

4%MALE

96%FEMALE

69%17%

26 - 30 YEARS OLD

31 - 35 YEARS OLD

12%< 20 - 25 YEARS OLD

2%> 36 YEARS OLD

We recently conducted a survey amongst our readers to find out more about their wedding planning habits, and we’ve gathered the results into a handy infographic for your viewing so you can better understand the trends and shape your business accordingly.

We believe that with information such as, the time they took to plan their weddings, the sources they used to find their wedding vendors, the deciding factor in confirming each of their vendors, and where they allocated their wedding budget, you’ll have better insight on couples’ wedding planning behaviour.

A U S P I C I O U S D A T E S


63%37%

WILL CHOOSE / CHOSEAN AUSPICIOUS DATEFOR THE WEDDING

DID NOT CHOOSEAN AUSPICIOUS DATEFOR THE WEDDING

39%NO PREFERENCE

31%OCT - DEC

12%APR - JUN 10%

JUL - SEP8%JAN - MAR

PREFFERED MONTHS TO GET MARRIED

justmarried

B R I D E S M A I D S & G R O O M S M E N


65%PARTY OF 1 - 5

32%PARTY OF 6 - 10

3%PARTY OF >11

NUMBER OF BRIDESMAIDS/GROOMSMEN

DID NOT

21%

79%

67%GAVE PRESENTS TO THEIR

BRIDESMAIDS/GROOMSMEN

DID NOT HAVE ANENGAGEMENT PARTY

HAD ANENGAGEMENT PARTY

33%

W E D D I N G P L A N N I N G


TIME TAKEN FOR WEDDING PREPARATION

< 3 MONTHS

> 12 MONTHS

3 - 6 MONTHS

6 - 9 MONTHS

9 - 12 MONTHS

2%

8%

13%

33%

44%

WHENEVER I HAVE TIME67%

FRIDAY - SUNDAY31%

MONDAY - THURSDAY2%

MOST POPULAR TIME TO PLAN WEDDINGS



83% 72%

62% 58%

56% 31%

28% 21%

5% 1%

HOW DID YOU FIND YOUR WEDDING VENDORS?*

IMPORTANT FACTORS WHEN CHOOSING WEDDING VENDORS*

SOCIAL MEDIA SEARCH

SINGAPOREBRIDES

WEDDING SHOWS

RECOMMENDATIONSFROM WEDDING VENDORS

RECOMMENDATIONS FROMFRIENDS AND FAMILY

INTERNET SEARCH

WEDDING MAGAZINE, BLOGSAND DIRECTORY

ONLINE ADVERTISEMENTS

OTHER OFFLINE ADVERTISEMENTS

83% PRICE

72% PORTFOLIO /EXPERIENCE

44% REVIEWS FROMONLINE SITES

30% REVIEWS FROMFRIENDS AND RELATIVES

29% PERSONALITY / CHEMISTRYWITH VENDOR

25% RESPONSIVENESS

5% WEBSITE AND SOCIALMEDIA PRESENCE

1

2

3

*RESPONDENTS MAY SELECT MORE THAN ONE OPTION

*RESPONDENTS MAY SELECT MORE THAN ONE OPTION



TIME SPENT ON WEDDING PLANNING IN A WEEK

USING ONLINE MEDIA

62%< 5 HOURS

33%5 - 15 HOURS

4%16 - 25 HOURS

1%> 25 HOURS

to-do

54%DID MORE THAN HALF OF THEIR

WEDDING PLANNING ONLINE

DID MOST OF THEIRWEDDING PLANNING OFFLINE

46%

wedding

>12 12 11 10 9 8 7 6 5 4 3 2 1

GEOMANCER

WEDDING PLANNER

WEDDING STATIONERY

BRIDAL BOUTIQUE

BRIDESMAIDS/GROOMSMEN’SATTIRE

GUEST MANAGEMENT

VENUE

FLORIST/STYLIST

PHOTOGRAPHER/VIDEOGRAPHER

CAKE

MEN’S SUITS

WEDDING CATERING

MAKE UP ARTISTS



WHEN WERE THE VENDORS BOOKED?

MONTHS BEFORE WEDDING

janu

ary

march

february

april

PHOTO BOOTH

WEDDING CAR

WEDDING TRADITIONS

WINE & SPIRITS

EMCEES, DJ, ENTERTAINMENT

BEAUTY & WELLNESS

B U D G E T


WHO PAID FOR THE WEDDING?

DECISION MAKER

0%GROOM

23%BRIDE

1%PARENTS

76%BRIDE & GROOM

BRIDE1%

PARENTS3%

GROOM4%

BRIDE & GROOM92%

B U D G E T


SIZE OF GUESTLIST

WEDDING BUDGET

LESS THAN 10010%

100 - 1498%

150 - 19925%

MORE THAN 25034%

200-24923%

$30,000 - $49,99940%

$15,000 - $29,99931%

$50,000 - $80,00018%

LESS THAN $15,0007%

MORE THAN $80,0004%

B U D G E T


BUDGET ALLOCATION47%

VENUE

10%PHOTOGRAPHER/VIDEOGRAPHER

10%BRIDAL BOUTIQUE/WEDDING DRESS

5%MEN’S SUITS

8%WEDDINGCATERINGSERVICES

2%GEOMANCER

3%WINES & SPIRITS

3%BRIDESMAID/

GROOMSMEN ATTIRES

2%PHOTOBOOTH

2%ENTERTAINMENT

4%WEDDING TRADITIONS

2%BEAUTY & WELLNESS

2%WEDDING CAR

2%WEDDING STATIONERY

2%WEDDING CAKE & DESSERTS

4%FLORIST/ STYLIST

4%MAKEUP ARTIST

1%WEDDING PLANNER

STUCK TO YOUR BUDGET?

YES

SPENT MORE

SPENT LESS

60%37%3%

wedding

T R E N D S


CHOOSING YOUR ENGAGEMENT RING

WHERE DID YOU BUY YOUR RINGS?

BRIDAL STUDIO PACKAGE OR A LA CARTE?

CHOSE ITTOGETHER WITH

THE PARTNER

53%

WERESURPRISED

47% 15%GEMSTONE

74%DIAMOND

11%NO GEMS

87%BRICK & MORTAR SHOPS 13%

ONLINE SHOPS

30%PACKAGE

52%A LA CARTE

18%NO PREFERENCE

T R E N D S


WEDDING VENUE

69%HOTELS

4% OTHER UNIQUE VENUESBARS, STUDIO

23% ALTERNATIVE VENUESRESTAURANTS, CAFES

OVERSEAS4%

PREWEDDING SHOOT

CUSTOM MADE OUTFITS

45%IN SINGAPORE

42%OVERSEAS

13%DID NOT HAVE

A PHOTOSHOOT

58%CUSTOM MADE

THE GROOM’S OUTFIT

19%CUSTOM MADE

THE BRIDE’S OUTFIT

thank youHOPE YOU FOUND THE INFORMATION USEFUL!


singapore wedding industry overview 2020 · conﬁrming each of their vendors, and where they...

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