singapore tourism board year-in-review 2016 · pdf file• high reliance on travel agents...

Singapore Tourism BoardYear-in-Review 2016

14 February 2017

These slides are property of STB and shall not be reproduced andor redistributed without permission from STB

Year-in-Review 2016

Presentation Outline

1 2016 Tourism Sector Performance

2 Market Insights

3 Key Initiatives in 2016

4 Looking Ahead 2017 amp Beyond

Year-in-Review 2016



2 Market Insights




2016 Tourism Sector Performance | Overview

Record Visitor Arrivals ampTourism Receipts

Enhanced Destination

Attractiveness

Increased partnerships to

drive growth


152-157million

(+0~3 vs 2015)

S$220-224billion

(+0~2 vs 2015)

2016 Tourism Sector Performance | Full Year Results

Preliminary estimateSource STB

FORECAST (RECAP)

164million

(+77 vs 2015)

S$248billion

(+139 vs 2015)

ACTUAL

152-157million

(+0-3 vs 2015)

S$220-224billion

(+0-2 vs 2015)


preliminary estimates based on YTD 3Q results

Source STB

S$248 billion

+139 YOY

Largely due to

record visitor arrivals amp

higher-spending visitors

231 235 236

218 220

2012 2013 2014 2015 2016

To

urism

Re

ce

ipts

(S

$ b

illio

n)

248

2016 Tourism Sector Performance | Tourism Receipts


145

156151 152

164

2012 2013 2014 2015 2016

Inte

rna

tio

na

l Vis

ito

r A

rriv

als

(m

illio

n)

Strong VA growth

from Indonesia

China amp India

as of 18 Jan 2017Source STB

164

2016 Tourism Sector Performance | Visitor Arrivals

164 million+77 YOY


YTD 3Q 2016 Tourism Receipts | By Major Items



bull Driven by record visitor

arrivals

bull Change in visitor profiles ndash

more visitors with higher

propensity to spend



bull Higher proportion of visitors

staying in paid accommodation

rather than with friends and

relatives

bull Higher spend on mass goods

such as confectionery

giftssouvenirs and

fashionaccessories

bull Higher spend on Restaurants

and Street Food



bull Lower gaming revenue reported

by integrated resorts


YTD 3Q 2016 Tourism Receipts | Top 10 Markets



Volume-driven growth

Higher spending on Shopping

and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s

International Visitor Arrivals Top 15 Markets Jan - December 2016

Source DisembarkationEmbarkation cards

+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs

2016 Visitor Arrivals| Top 15 Markets

164 million Visitor Arrivals in 2016 (+77 vs 2015)

International Visitor Arrivals Top 15 Markets Jan-Dec 2016


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs


Good growth in visitor

arrivals from Tier 1 amp 2 cities




2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs




Depreciating Ringgit

Weaker economic

performance amp travel

sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs




bull Slowing mining industry

dampened travel sentiment

in Western Australia

bull Decline in outbound to

Europe affected stopover

traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs




Decline observed mainly

in Oct-Dec after news of

Zika virus were widely

reported in the market

Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights




+8 to 438K Visitor arrivals

from 7 Secondary Cities

No 1 in Visitor ArrivalsHighest-ever Decrsquo16 VA

Market Highlights

Strong arrivals from both Tier 1 amp 2 cities

Indonesia Traveller Profile

bull Majority repeat visitors looking for quick

and easy getaway

bull Keen on Shopping Entertainment and

Nightlife

bull Family-friendly travel with emphasis on

visiting Attractions

Improved economy generating

higher travel demandGDP +49 Rupiah appreciated vs SGD

Key Marketing Initiatives

Integrated Marketing Campaign

Expanding our reach in Tier 2 cities

Partnered on marketing efforts

Partnered with stakeholders to

roll out roadshows and media

buys

MARKET INSIGHTS| INDONESIA


+11 in visitors

on mono-Singapore trips to

737K (quarter of all China visitors)

No 1 in

Tourism Receiptsfor 2 successive years

China Traveller Profilebull Growth in FITFampE over the years

bull Majority are family travellers amp early-

career types

bull Interested in food shopping amp

sightseeing

Marketing efforts rolled out on digital channels to

reach out to a wider audience in Tier 1 amp 2 cities


TVCs with Tencent

Targeting early careers

TVCs with Youku

Targeting families

+53 to 802K visitor arrivals

from 16 secondary cities

Strong arrivals from both

Tier 1 amp 2 cities

MARKET INSIGHTS| CHINA

Market Highlights




No 1 Cruise

arrival market +29 to 100K cruise passengers from India

India Traveller Profilebull Majority leisure family travellers with keen

interest in sightseeing and attractions

bull Early-career types interested in Shopping

and FampB

bull High reliance on travel agents

26 PCE growth

(YTD 3Q2016)


MARKET INSIGHTS| INDIA

Market Highlights

Media and Content Partnerships

Strong Emphasis on Industry Partnerships



17 in Tourism Receipts to

S$540M despite 2 drop in visitor

arrivals (YTD 3Q2016)

Malaysia Traveller Profilebull Majority repeat visitors looking for quick

weekend getaway

bull Visiting family amp friends

bull Family travellers

bull Early-career types

Rolled out family-friendly travel campaign

ldquoSingapore Juniorrdquo

Targeting weekend travellers

ldquoLong Weekends are made forhelliprdquo

19 PCE growth

(YTD 3Q2016)

Increase in visitors from major cities with

propensity to spendIncluding Penang Kota Kinabalu amp

Langkawi

MARKET INSIGHTS| MALAYSIA

Market Highlights



Australia Traveller Profilebull Interested in authentic experiences

different from home

bull Interested in local culture off the beaten

track experiences

bull Family-friendly travel

+15 TR spend to S$863M despite

02 drop in visitor arrivals (YTD 3Q2016)


propensity to spendIncluding Melbourne and cities in Victoria


Digital and Social Content partnership

Interactive video

content and visual

podcast episodes

featuring key influencer

Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)

MARKET INSIGHTS| AUSTRALIA

Market Highlights


Increased flight connectivityamp upcoming airport

Singapore in

Top 3 outbound destinations

Myanmar Traveller Profilebull Largely family travellers

bull Visit family amp friends living in SG

bull Rely on word of mouth

bull Growth in social media presence


Engagement of key influencers and media partnerships

with 7 Days amp MRTV4

Singapore Festival held in Myanmar Media amp Trade

FAMs

41 increase in VA in Dec 2016

after Visa Waiver took effect on 1 Dec

+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)

MARKET INSIGHTS| MYANMAR

Market Highlights


MARKET INSIGHTS| GERMANY

Market Highlights

New flights from Singapore to

Dusseldorf

+55 growth to 56K in cruise

passengers

Germany Traveller Profile

+54 CAGR to 329K

Visitor arrivals

(2012-2016)

+41 CAGR to S$261mil

in Tourism

Receipts

(2011-2015)

bull Travel to Singapore often involves multiple

destinations in Asia

bull Prizes safety and security in travel choices

bull Interested in authentic unique and

immersive experiences


Partnership with Thomas Cook for ldquoGetIntoSingapore

Campaign amp Gruner + Jahr Publishing House

Partnership with FTI with Singapore for

ldquoHighlight of the Year Destination in 2016rdquo


Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights




Key Initiatives in 2016 | Digital Marketing

Reaching the Chinese Consumer through their unique digital ecosystem



Partnership with Chinese Online Travel Agents

Highlights of a 5D4N Tour Package by CTrip amp Tuniu

bull Extended mono-Singapore stay

bull Semi-guided with 1-2 days of Free amp Easy itinerary (eg Shopping)

bull Guided Tours cover diverse offeringso Attractions (Sentosa GBTB SG

Flyer) o Heritage amp Culture (Civic District

Chinatown Little India Kampong Glam)

o Culinary (Lau Pa Sat Bak Kut Teh)

ldquo新有灵犀从心发现rdquo Marketing Campaign

Expanded into tier 2 cities

Customised tour development

99200 (+52)

YOY in bookings made for

Mono-SIN tour packages

in 2016 vs 2015

Results achieved by Tuniu



Proliferation of Content on Digital Channels

~ 350000 sms pushed out in five precincts (Dec rsquo16 ndash Jan rsquo17)

+49 growth to reach 38485 listed establishments

Over 120000 downloads for audio guides across five attractions

In-depth content on Singaporersquos Nightlife Shopping Attractions and Events

130 increase in bookings during the 7-day destination marketplace sale

2 TV Commercials featuring Chinese celebrity Qin Lan

Over 52000 packages sold by 20 travel agent partners



More Digital Partnerships

Expanded to other major markets such as Korea

Forged new digital partnerships in Singapore


52 technology-related projects endorsed for support

Key Initiatives in 2016 | Supporting Industry Transformation

Business Improvement Fund Experience Step-Up Fund

bull Automate resource planning and management of tourist guides and assignment details

bull Booking engine launched for customers to allow instant tour availability check and direct booking and payment

bull Improved customer service and business processes with a customer relationship manager (CRM)

bull Expected to increase topline revenues by 60 after one year of implementation

Booking System amp Resource Planning Project by Wok n

Stroll Pte Ltd

A one-stop smart travel solution that combines numerous functions into a single mobile appbull Route Planningbull Attraction Information (including VR

previews)bull Companion Tracking

bull Tourist guides can track group members and notify them via app updates Interactive elements include chat rooms allowing visitors to interact with each other

bull Expected to achieve 20 increase in inbound customers received by SohuTravel

Implementation of InSightby Sohu Travel Pte Ltd

Suite of solutions to redesign work processes derive real-time data analytics amp reduce guestsrsquo wait time

bull Work process redesign such as automation of table allocation and verification of voucher redemptions

bull Technology resources such as self-service e-menu amp mobile ordering devices for wait staff to input orders and bill on the spot

bull Real-time Analytics such as inventory of restaurant seats capture revenue and costs across all MCIL hotel properties

bull Targeted total productivity savings of 37 full time equivalent staff per day across all 6 hotels

Food amp Beverage Point-of-Sale Automation and Analytics by Millennium amp Copthorne International Limited (MCIL)


Key Initiatives in 2016 | Enhancing Destination Attractiveness

New amp Rejuvenated Attractions

New Attractions

Development of Mandai Nature Precinct

Credit Mandai Park Holdings

Rejuvenated Offerings

Chinatown Heritage Centre

Clarke Quay

Rugby After 7s



Leisure Events amp Initiatives

Event attendance rounded to nearest ~100

Leisure Events

Attendance50000

Attendance 45000 about 36 foreign

visitors


visitors


visitors

Dining amp Retail Initiatives

Launch of MICHELIN Guide Singapore



MICE Events amp Initiatives

+15 STB supported more than

410 business events in 2016

gt 343000Visitor arrivals generated

+20 vs 2015

S$611mTourism receipts generated

+28 vs in 2015

VA rounded up to nearest ~100

Inaugural MICE Events in 2016

VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020

100th Meeting of the Internet Engineering

Task Force 2017Expected VA 1400

Asia Pacific Association for Intrsquol Education Annual Conference

and Exhibition 2018Expected VA 1800 TFWA 2018-2020

Expected VA 3000 annually 9000 over 3 years

World Credit Union Conference 2018Expected VA 1900

Asia Health 2017Expected VA 2800

Global Leadership Conference and YPO EDGE 2018

Expected VA 2800

Options for the Control of Influenza conference X 2019

Expected VA 2500

73rd Intrsquol Institute of Welding (IIW) Annual Assembly amp

International Conference 2020Expected VA 1200

IAAPA Asian Attractions ExpoExpected VA 5000

33rd Asia-Pacific Association of Cataract amp Refractive Surgeons

Meeting 2020Expected VA 1600

Significant MICE events secured in 2016



A More Vibrant Cruise Scene

+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput

Industry Endorsement

0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016

No of ship calls Cruise throughput (000)

334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise

Destination Top Asian

Port of Call

Christening of Seabourn Encore



Projected numbers from Cruise team Compounded Average Growth Rate

Forging Cruise Partnerships

Collaborating with in-market industry partners

Marketing Partnerships

Packages sold by 14 partners in five markets~ 10000 passengers with majority doing prepost staysin Singapore

bull Partners saw y-o-y growth ranging double-digit growth

bull 3 to 5 nights prepost stays in Singapore

Cruise Development Fund

Enhanced scheme successfully supported 5 charters

~9000 passengers

Enhanced growth of SEArsquos cruise industry

Signed the SG-Indonesia Tourism MOU to develop cruise tourism between Indonesia amp SG

Tapping on new Cruise Southeast Asia brand to strengthen brand recall for regional cruising


Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights




bull Global economic and political uncertainties

bull Regional competition

Challenges

bull Growth of Asia-Pacific tourism

bull Increase in air connectivity

bull Pipeline for MICE events remains strong

Opportunities

Looking ahead in 2017 and Beyond| Tourism Forecast

164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)


Looking ahead in 2017 and Beyond |What to look out for

Marketing

bull Tell the Singapore story

through showcasing

Singaporean talents

bull Expand marketing efforts into

new source cities in key

markets

bull Increase partnerships with

trade and non-trade partners

bull Continue to expand digital

footprint in various markets

bull Continue global campaigns

as we review our brand and

position Singapore as a top

destination

Accelerate business transformation and boost industry competitiveness (eg Hotel Industry Transformation Map Travel Agent Roadmap)

bull Work with the industry to

o Scale up adoption of technology

o Enhance productivity and drive innovation in hotels

o Develop a future-ready tourism workforce through the various SkillsFuture initiatives

Enhance Singaporersquos Destination Attractiveness

bull Develop more family-friendly branded entertainment amp home-grown ones

bull RejuvenationRemaking of Orchard Road

bull Enhance visitorsrsquo experiences through roll-out of technological initiatives such as tourism info amp services hub


Thank You


Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Attractiveness


drive growth


152-157million

(+0~3 vs 2015)

S$220-224billion

(+0~2 vs 2015)



FORECAST (RECAP)

164million

(+77 vs 2015)

S$248billion

(+139 vs 2015)

ACTUAL

152-157million

(+0-3 vs 2015)

S$220-224billion

(+0-2 vs 2015)



Source STB

S$248 billion

+139 YOY

Largely due to



231 235 236

218 220

2012 2013 2014 2015 2016

To

urism

Re

ce

ipts

(S

$ b

illio

n)

248



145

156151 152

164

2012 2013 2014 2015 2016

Inte

rna

tio

na

l Vis

ito

r A

rriv

als

(m

illio

n)

Strong VA growth

from Indonesia

China amp India


164


164 million+77 YOY






arrivals



propensity to spend






relatives



giftssouvenirs and

fashionaccessories


and Street Food











and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You





Attractiveness


drive growth


152-157million

(+0~3 vs 2015)

S$220-224billion

(+0~2 vs 2015)



FORECAST (RECAP)

164million

(+77 vs 2015)

S$248billion

(+139 vs 2015)

ACTUAL

152-157million

(+0-3 vs 2015)

S$220-224billion

(+0-2 vs 2015)



Source STB

S$248 billion

+139 YOY

Largely due to



231 235 236

218 220

2012 2013 2014 2015 2016

To

urism

Re

ce

ipts

(S

$ b

illio

n)

248



145

156151 152

164

2012 2013 2014 2015 2016

Inte

rna

tio

na

l Vis

ito

r A

rriv

als

(m

illio

n)

Strong VA growth

from Indonesia

China amp India


164


164 million+77 YOY






arrivals



propensity to spend






relatives



giftssouvenirs and

fashionaccessories


and Street Food











and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


152-157million

(+0~3 vs 2015)

S$220-224billion

(+0~2 vs 2015)



FORECAST (RECAP)

164million

(+77 vs 2015)

S$248billion

(+139 vs 2015)

ACTUAL

152-157million

(+0-3 vs 2015)

S$220-224billion

(+0-2 vs 2015)



Source STB

S$248 billion

+139 YOY

Largely due to



231 235 236

218 220

2012 2013 2014 2015 2016

To

urism

Re

ce

ipts

(S

$ b

illio

n)

248



145

156151 152

164

2012 2013 2014 2015 2016

Inte

rna

tio

na

l Vis

ito

r A

rriv

als

(m

illio

n)

Strong VA growth

from Indonesia

China amp India


164


164 million+77 YOY






arrivals



propensity to spend






relatives



giftssouvenirs and

fashionaccessories


and Street Food











and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You



Source STB

S$248 billion

+139 YOY

Largely due to



231 235 236

218 220

2012 2013 2014 2015 2016

To

urism

Re

ce

ipts

(S

$ b

illio

n)

248



145

156151 152

164

2012 2013 2014 2015 2016

Inte

rna

tio

na

l Vis

ito

r A

rriv

als

(m

illio

n)

Strong VA growth

from Indonesia

China amp India


164


164 million+77 YOY






arrivals



propensity to spend






relatives



giftssouvenirs and

fashionaccessories


and Street Food











and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


145

156151 152

164

2012 2013 2014 2015 2016

Inte

rna

tio

na

l Vis

ito

r A

rriv

als

(m

illio

n)

Strong VA growth

from Indonesia

China amp India


164


164 million+77 YOY






arrivals



propensity to spend






relatives



giftssouvenirs and

fashionaccessories


and Street Food











and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You






arrivals



propensity to spend






relatives



giftssouvenirs and

fashionaccessories


and Street Food











and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You






relatives



giftssouvenirs and

fashionaccessories


and Street Food











and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You











and Accommodation


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs







2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs





Weaker economic


sentiments


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs









traffic


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


2894

2864

1151

1097

1027

784

692

567

546

538

516

489

469

394

329

- 500 1000 1500 2000 2500 3000 3500

Indonesia

China

Malaysia

India

Australia

Japan

Philippines

South Korea

Thailand

Hong Kong SAR

USA

UK

Vietnam

Taiwan

Germany

000s



+6

+36

-2

+8

-2

-1

+3

-2

+6

-12

+3

+3

+12

+4

+15

Chg vs








Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You

Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights







Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You





Market Highlights




and easy getaway


Nightlife











buys



+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


+11 in visitors



No 1 in




career types


sightseeing




TVCs with Tencent


TVCs with Youku

Targeting families




Tier 1 amp 2 cities


Market Highlights




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You




No 1 Cruise





and FampB


26 PCE growth

(YTD 3Q2016)



Market Highlights









weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You






weekend getaway








19 PCE growth

(YTD 3Q2016)



Langkawi


Market Highlights




different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You



different from home


track experiences








Interactive video

content and visual

podcast episodes


Unique content

produced in

partnership with

leading Australian

networks

16 PCE growth

(YTD 3Q2016)


Market Highlights



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You



Singapore in










FAMs



+41 CAGR

to 114K

visitors

(2012-2016)

+87 CAGR

to S$296mil in

Tourism Receipts

(2011-2015)


Market Highlights



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You



Market Highlights


Dusseldorf


passengers


+54 CAGR to 329K

Visitor arrivals

(2012-2016)


in Tourism

Receipts

(2011-2015)












Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights



















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You

















99200 (+52)



in 2016 vs 2015


























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You

























Stroll Pte Ltd















New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You




New Attractions





Clarke Quay

Rugby After 7s





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You





Leisure Events

Attendance50000


visitors


visitors


visitors









+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You







+20 vs 2015


+28 vs in 2015



VA 5800 VA2800 VA 6000 VA 6000VA 2000 VA 10000 VA 6000



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You



2017 2018 2019 2020









Expected VA 2800


Expected VA 2500










+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You




+7 Ship Calls

10 Maiden Calls

+16 Passenger

Throughput


0

200

400

600

800

1000

1200

2011 2012 2013 2014 2015 2016


334

913

385

1030

411

1185

394 391 371

942

890

10171 Cruise


Port of Call













~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You












~9000 passengers





Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


Year-in-Review 2016



2 Market Insights



Year-in-Review 2016



2 Market Insights






Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You




Challenges




Opportunities


164-167 million

(+0-2 vs 2016)

S$251-258billion

(+1-4 vs 2016)



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You



Marketing


through showcasing

Singaporean talents



markets








destination











Thank You


Thank You

singapore tourism board year-in-review 2016 · pdf file• high reliance on travel agents...

Documents