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A study on SIngapore MRT and its technologies

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Page 1: Singapore MRT

Group 11

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Page 2: Singapore MRT

Agenda

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Introduction

Background Information

Key Financial Information

Industry Information

Company Information

Strategic Analysis of the company

IT implementations and Successes

Road ahead and Conclusion

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Page 3: Singapore MRT

Background

SMRT

Dominant rail Operator in

Singapore with 23 yrs operating Experience

Leader in the world’s rail

Industry in train service quality

Significant bus operator in

Singapore with 25% market

share Growing revenue

from retail, Advertising and

Consulting services

Second largest Taxi operator in Singapore with

3000 Taxis

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Page 4: Singapore MRT

Mission, Vision & Core Values

Excellence, Respect, Responsibility and Recognition, Commitment to the public, shareholders and employees

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Corporate Structure

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Page 6: Singapore MRT

• Incorporated on 6 August 1987 as Singapore MRT Ltd

• Renamed as Singapore Mass Rapid Transit (SMRT) Corporation in 2004

• Main and only competitor: SBS Transit

SMRT Trains Ltd

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Page 7: Singapore MRT

SMRT Buses Ltd

• Previously Trans Island Bus Services (TIBS)

• Incorporated as TIBS on 31 May 1982

• Renamed to SMRT Buses Ltd on 10 May 2004

• Main and only competitor: SBS Transit Ltd

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Milestones

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Geographic Footprint

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Operating Model

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Group Information

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Financials

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Share Holding Pattern

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License and Operating Agreement

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Critical success factors

• Turnaround time – Shorter waiting time

• Cost effective and sustainable transport – through integrated information

• Network Span -Seamless travel across wider network

• Modular transportation growth approach to offer better connectivity for future

• Safety and Security regulations

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Page 18: Singapore MRT

Industry Drivers in Singapore

• Economic growth of Singapore

• Population growth of Singapore

• Increased government Spending on public transportation

• Tighter reins on personal transport

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Population Growth

GDP Growth

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Thought Leaders

• Transport and Travel Research (UK)

• International Association of Public Transport (UITP), Brussels

• MIT labs on Transport Research

• German & Japanese Heavy Manufacturers of Train Systems

– Siemens, Kawasaki, Alstom, Hitachi etc.

• Oracle is the best Software Provider for Traffic Management System

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Key Performance indicators

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Industry Ratios : -KPI

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Cost to Customer Train Availability

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Industries Ratios -comparisons

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Source: CoMET awards, 2010

Punctuality Manpower Cost Efficiency Safety

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Energy Usage benchmarks

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Source: CoMET awards, 2010

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Key Challenges faced

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Social Responsibility

• SMRT contributed over $5.2 million in charity and community projects in FY2009 Corporate Charity

• Initiative for physically challenged or less mobile people

Gift for Mobility programme

• SMRT raised $1 million fund through five fundraisers event held over a period of six months

Silver tribute fund

• Staff equipped with skills to assist and transport less mobile passengers

Taxi medical Chaperons

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• Reduction in usage of Electricity, Water and emphasis on recycling

• ISO 14001 received in 2009

• Regular energy audits since 2005

• New hi tech systems in Air conditioning for electricity reduction

• “Most Energy Efficient Metro” award at The Metro Awards 2009, held in London.

Environment

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22%

78%

MRT

SBS

SMRT

Comparative Analysis

VS

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Worker Profile

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IT vendors

• RFID Implementation for SMRT TCM

• Develop an end-to-end solution from consultancy to integration with their SAP courses and training ACP

• SAP Implementation for SMRT SAP

• Sensors for ERP systems NCS

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Unique Selling Proposition

Fast mode of transportation

High Connectivity

Seamless service to Customers

Integrated Network

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Strengths

High Product Diversity

High Product Quality

Excellent staff

Advanced Technology

Weaknesses

Poor Revenue Distribution Structure

Centralized in Singapore

Opportunities

Increasing Ridership Trend

Expansion of RTS Network

Growth in Industry

Threats

Competitor

LTA as Central Bus Network Planner

SWOT

SWOT Analysis

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Page 34: Singapore MRT

Business Strategy

SMRT

Strong and stable

Earnings from Fare operation

Grow non fare revenue and profitability

Overseas expansion

opportunities

Increasing share holder

value

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Page 35: Singapore MRT

Issues addressed by IT

Ease of

Travel

Security &

Safety

Ticketing

and Fare

Collection

Analytics

& Insights

Employee

Empowerment

Asset

Management IT

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Page 36: Singapore MRT

Operation and Strategy Alignment

Impact on Strategy

Imp

act

on

Bu

sin

ess

Op

era

tio

ns

High

High McFarlan’s Strategy Model

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Systems Engineering Approach

Design • Design Criteria &

Performance Specs

• Tender Proposal

Effect on Current Systems

• Signalling

• Control

• Power

• Communications

• Trackwork

• Fare Systems

Testing and Review

• Design Review

• Type Testing

• Testing and

• Commissioning

Validated and Tested System

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Page 39: Singapore MRT

Past Successes in IT implementations

• Driverless Metros

• Development of E-Ticketing - Enhanced Integrated Fare System & CEPAS

• Development of Electronic Road Pricing

• Intelligent Traffic Monitoring System

• Distance Based Fares Calculation System

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Technology Introduced on MRT’s

• Integrated Supervisory Control System (ISCS)

• Moving Block Signalling with Computer Based Interlocking (CBI)

• Train Integrated Management System (TIMS)

• Maintenance Management System

• Communication Devices for example, TETRA Digital Trunked Radio

• On Board CCTV transmission

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Depot Control Centre Operation Control Centre

Equipment Room Passenger Service Centre Training Room

ISCS System- System Central Control

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BEP BXP Commuter flashes

Farecard at Bus Entry

Processor (BEP)

upon boarding

Commuter flashes

Farecard at Bus Exit

Processor (BXP)

when alighting

GPS to track Bus location to determine fare stage

OR

Cash

Contactless Smartcard for Bus

Improves Boarding time by 50%

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Tier 1

Tier 5

Tier 4

Tier 3

Tier 2

Card Manager

Rail Acquirer

Bus Acquirer

Operator Central Server

Depot Computers Station Computers

Operator Central Computer

EIFS System Overview

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Radio Antenna

Camera

1st Gantry

Radio Antenna

2nd Gantry

(1) Approach of Vehicle

Road Markings

Sensor

In Vehicle Unit

Operation of ERP system

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Radio Antenna

Camera

1st Gantry

Radio Antenna

2nd Gantry

Road Markings

Sensor

In Vehicle Unit

(2) Charging

Operation of ERP system

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Radio Antenna

Camera

1st Gantry

Radio Antenna

2nd Gantry

(3) Debiting

(IU-Cashcard)

Road Markings

Sensor

Operation of ERP system

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Radio Antenna

Camera

1st Gantry

Radio Antenna

2nd Gantry

(4.1) Verification

Road Markings

Sensor

Operation of ERP system

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Radio Antenna

Camera

1st Gantry

Radio Antenna

2nd Gantry

(4.2) Capturing

Photo (For

Violation/Error Only)

Road Markings

Sensor

Operation of ERP system

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Page 49: Singapore MRT

Radio Antenna

Camera

1st Gantry

Radio Antenna

2nd Gantry

(5) Departure of

Vehicle

Road Markings

Sensor

Operation of ERP system

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Current projects

• Completion and operationalize Circle line

• (TFTDS) - Taxi fleet tracking and dispatching system

• Mobile data terminals (MDT) in all our taxis

• Newer version of STARiS

• Implementation of Organization vide Knowledge Management System

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Future expansion of MRT

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Thank You

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KPI’s for MRT & Bus Services

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