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Significance of Market Research…

Conclude your marketing strategy with the most productive data.

• Minimize risks with good market intelligence when making key business decisions

• Identify how customers / potential customers might view your business besides identifying gaps in

customer expectations.

Significance of Market Research Post Pandemic…

In this predicament, the swift decision-making power of market research and consumer insights are

superlatively evaluated.

But they still pose a repertoire of queries…

✓ Companies using market research to support prompt decisions during pandemics.

✓ Individual reactions and implications to various business plans.

✓ Varying customer behavior in your category and new prospects from your business.

✓ Resonate your marketing content / strategy during & post pandemic

✓ Consumers / prospects / employees’ / competitors experience about your brand & product

✓ Impact on your brand’s long-term prospects

An ACURATE REVIEW FOR MARKET IN TRANSFORMATION TIMES is need of the hour.

Significance of Market Research Post Pandemic…

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• Primary and Secondary research carried out by our experienced professionals

furnish an immaculate solution to all business-market research & consulting activities.

• Opinion collection is done through Online Panel & Offline methodologies

providing deeper insights for our clients.

• Faster and accurate outputs are accomplished connecting

Technology and Research with an assurance of the ICC/ESOMAR.

Ethical Practice Code

• Integrity towards our clients facilitates utmost secrecy of their data.

• Our data privacy norms prohibit us from sharing respondents

PII outside the office.

Insights attained with our experience & expertise…

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INDIA

SINGAPORE

INDONESIA

UAE

CHINA

n Jakarta n Bandung n Surabaya n Medan n Makassar Coverage across 32 provinces

in Indonesia

Outstretch attained with an outreaching perspective…

Through

Partners

we reachNorth

America

Afghanistan, Bangladesh, HK, Japan, Malaysia, Myanmar, Nepal,

Pakistan, Philippines, Kazakhstan, Russia, Sri Lanka, Thailand, Taiwan, Vietnam

APAC

United States of America

Latin

America

Mexico, Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Puerto Rico, Dominican Republic, Brazil, Colombia

EuropeFrance, Germany, Italy,

Spain, Poland, Turkey, UK, Ukraine

Middle

EastSaudi Arabia,

Kuwait, Iran, Israel, Qatar, Sudan

AfricaAlgeria, Egypt,

Ethiopia, Kenya, Morocco, Nigeria,

South Africa

SOUTH KOREA

Punjab

Bihar

Madhya Pradesh

Maharashtra

Andhra Pradesh

Delhi

Rajasthan

Gujarat West Bengal

Karnataka

Manipur

Tamil Nadu

Uttar Pradesh

Chhattisgarh

Bengaluru

Mumbai

Assam

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Prowess attained amping lucrative solutions…

CUSTOMER

VOICE

Online Panel & Panel

Management

Qualitative, CATI &

Quantitative

Business & Secondary Research

Virtual Reality & Neuro Tracking

Automotive

Car Clinics

Social Media

Analysis

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Acumen attained in manifold industries…

Automobiles

Banking & Finance

Electronics & Durable Goods

FMCG & Personal Care

Food & Beverages

Fragrance & Flavors

Healthcare

Insurance & Investments

Information Technology

Media & Entertainment

Paints & Laminates

Retail

Telecommunication

Travel & Hospitality

Tobacco

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Adeptness attained with our Customized Research Techniques...

• Usage & Attitude

• Segmentation & Profiling

• Content Evaluation

• User Experience Research

• Advertising Tracking

• Customer Satisfaction

• Communication Pretesting

• Product Testing

• Product Design Conjoint Test

• Employee Satisfaction

• Opinion Polls

• Pricing Research

• Website Evaluation

• Net Promoter Score

• Brand Health Tracking

• Demand Estimation

• Brand Equity

• Concept Testing

• New Product Development

• Fragrance Testing

• Flavor Testing

• Positioning Research

• Creative Workshop

First Agency in India with VR Capabilities

HP Reverb Virtual Reality Headset –

Professional Edition (Latest VR)

We Provide Online Social Media Listening And Analysis Support For Global Content too

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Expertise attained with Methodologies & Analytics…

• Product & Design Evaluation Clinics

• Expert Interviews & Key Opinions & Trendsetters

• Experience Mapping

• Product Evaluation

• New Product Development – Latent Need & Gap Analysis

• Sentiment Analysis & Meta Trends

• Ethnographies – Active & Passive

Observations

• Shopper Behavior –Observation & Interactions

• User Experience – Persona & Journey Maps

• Creative Workshops

• Automotive Clinics

• Street Intercepts

• Hybrid Gang Surveys

• Central Location Tests

• Mystery Shopping

• Mystery Audits

• B2B Interactions

• Random Sampling Surveys

• E-Mail Surveys

• CATI

QUANTITATIVE

Analytics

• Python for most of the Data Science and Analytics work

• We use Tableau and Python for Data Visualization

• Factor Analysis, Regression, Conjoint, Discriminate

Analysis, Data Weighting, Statistical test

Questionnaire Programming • SurveyToGo, NEBU, Confirmit,

Desifer for programming

CATI solutions• India, Indonesia, China &

Philippines.

Other ServicesQUALITATIVE

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Our association with Automotive Brands & Services…

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…continued by our alliance with diverse brands

Durable Goods & Technology Products

FMCG, Beverages, Retail & Media

Finance, NBFC, E-Commerce

Healthcare

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Fieldwork Process During

15 minutes prior interview session-

Respondent will be taken through a dry run.

No connectivity issue is ensured in terms of process-

For ease of respondent to participate.

Connectivity Check

Respondents rated by our team-Based on Business,

orders, work-relation inputs shared by customers.

For further selection of respondents-Share the decision with research team.

Quality Management

Customers Selection-On the basis of

criteria mentioned.

Progress updated to

the client-

Every alternate day

Recruitment

For a confirmed schedule for an appointment,

call or online interaction- Team connect

with the selected respondent.

24 hours before fieldwork-Details shared

with the client.

Schedule appointment

Central Calling Team (Dive-In)-Customer validation

based on key criteria questions.

Probe on current situation and collect data on

COVID impact, check on articulation and

willingness to participate.

Profile Check

Respondent and Moderator-

In active mode.

Client side participants-

Can join as observers.

Interview

01

02

03

04

05

06

Our proposed ‘Course of Action’ for

conducting Qualitative field work

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Recruitment Capabilities & Quality Control

• Experienced Recruitment Teams

• Our interviewing experience include:

• CXO Level Personnel

HNI Worth Individuals

• Government Officials

• Industry Experts

• Jury Members

• B2B Professionals

• SME Profiles

• Family Business Owners,

Dealers, Traders

• Consumer Recruitments

• Kids & Teen Recruitments

• Working Profiles

• Housewives

• Dedicated QC Team

To ensures lucid recruitment, before the

initiation of fieldwork activity, attending

participants database is maintained by

keeping their identity record at venue.

Quality Management

On the basis of key criteria

questions asked to the

customer, Central Calling Team

(Dive-in) provides exclusive

information to the internal team

who conducts true background

check on the customers lifestyle.

Recruitment Process

To ensure zero error data, our analysis

team scrutinize it at ground zero after

completion of fieldwork.

Data Delivery Checks

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Our

Global Presence

Justified by

online

(Dive-in) Panels

Asia’s foremost sample providers.

Real time updates on our panelists interested in

any product and services. Capture this

information in real time with our unique

technology.

Serving nearly 1500 market research agencies,

media and advertising agencies, investment

firms and healthcare customers in America,

Europe and Asia-Pacific.

Propriety panel in multi-countries

Panel size of 5.5 million+

50+ profiling information of more than 50% of the

panelists

In-depth profiling of all the panelists;

unobserved in any other panels.

Online Panel Overview

Panelists

5.5 million

Countries

45Survey

Completed

8 million

Error Free Project Delivery

99.9%

Reliable Relevant Representative GDPR Compliant

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CANADA

Panel Count 8,027,110

MEXICO

Panel Count 286,463

RUSSIAPanel Count : 80,094

AUSTRALIAPanel Count : 125,879

UNITED STATES

Panel Count 11,396,852

ARGENTINA

Panel Count

177,516

BRAZIL

Panel Count 938,857

SOUTH AFRICA

Panel Count 89,589

KENYA

Panel Count 20,487

NIGERIA

Panel Count

35,902

INDIAPanel Count : 520,876

INDONESIAPanel Count : 108,973

CHINA & HONG KONG

Panel Count 320,786 & 130,876

UNITED KINDGOM

Panel Count 853,248

FRANCEPanel Count

88,094

ITALY

Panel Count 81,242

GERMANY

Panel Count 182,058

UAEPanel Count 45,896

SAUDI ARABIAPanel Count 65,980

TURKEYPanel Count

15,098

EGYPT

Panel Count

23,899

SOUTH KOREAPanel Count : 65,676

JAPANPanel Count : 342,934

THAILANDPanel Count : 135,899

MALAYSIAPanel Count

100,209

VIETNAMPanel Count : 34,987

SINGAPORE

Panel Count 122,567

SPAINPanel Count 56,388

Online Panel Count

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Online Survey Management Tool (SAAS Based)

Salient Features of our Fully Automated SAAS Based Online Project & Panel Management Software

• Intuitive UI for 4 Step Survey management and Ability to de-dupe respondents

across multiple databases and traffic sources.

• In-depth user and project reporting

• Custom branding to align the user experience with your vision

• Easy accounting and reconciliation process

• Robust cloud-based hosting for scalability and security of your panels

• Effortlessly learn-understand-use

• Seamless vendor management

• White Label Customer Support

• Multi – Language Support

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Our Technology Products

Biometric Authentication

System

A fingerprint-based access

control system to avoid

unauthorised participation of

respondent

Chatbot based

Feedback collection

A unique way of collecting

responses from respondents

using a chat interface

Asset Management

System

Keep track of all your devices

and licenses in one single

place.

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Our Team - We are DIverse, VERsatile GENuine Team

Rajiv KokaneCEO &

Managing Director

HimanshuAlliance Partner

UAE

DentonAlliance Partner

China

Prashant MulageHead – Online Panel

Business

Saptarshi MukherjeeSenior Manager Client Relations

Shweta JangirVice President & Regional Head

Divya JunejaDirector,

Research & Strategy

Suresh NimbalkarDirector,

Research & Analytics

Nastiti Tri WinasisHead of Research &

Operations, Indonesia

Arup DasVice President,

Business Development

Saurabh Patil CTO - Online Research

& New Products

Vijayan Gounder Senior Manager,

Field & Operations

Sarvesh DubeySenior Manager,

International Business

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Merci Gracias Grazie Obrigado Tack Vielen Dank

Dank U Kiitos Спасибо Ευχαριστούμε תודה ありがとう شكرا لك

谢谢 감사합니다 Terima Kasih คุณขอบคุณ cảm ơn bạn धन्यवाद

Thank You For Your Time!

Our experience gives us the prowess and proficiency

in crafting solutions to meet your requirements

• Singapore • India • Indonesia

• South Korea * China * UAE

We help turn fortune

www.divergentinsights.com | contact@divergentinsights.com