SINGAPORE CRICKET CLUBM E D I A K I T 2 0 2 0

Connaught Drive, Singapore 179681Tel: (65) 6338 9271

Email: marcom@scc.org.sgWebsite: www.scc.org.sg

ABOUT US

Established in 1852, the Singapore Cricket Club is the premier sports and lifestyle club located in the heart of the city. Framed by both historic and modern buildings, the club sits on the iconic Padang.

The Singapore Cricket Club has a strong sports fraternity and hosts many sporting activities, including international level tournaments. With its range of local cuisine, fine dining options and many

celebratory events, the Club is a choice meeting place for its distinctive community of members.

OUR SPORTS SECTIONSWith a total of 13 Sports Sections and 1 SocialSection, there are games, activities, and events tosuit the various interests of our Members.

B a l u t

B i l l i a r d s & S n o o k e r

B o w l s

B r i d g e

C r i c k e t

D a r t s

F o o t b a l l

G o l f

H o c k e y

N e t b a l l

R u g b y

S q u a s h

T e n n i s

W i n e C i r c l e

T h e O v a l& V e r a n d a h

T h eP a d a n gR e s t a u r a n t

M a i n L o u n g e

OU

R D

ININ

G

FAC

ILIT

IES

From fine dining to street food favourites, or even

drinks and bar snacks while watching live screenings –SCC has dining choices to

suit your every mood.

The Gilmour Room & Terrace

Family Fiesta

OUR EVENTS

New Year’s Eve Party

SCC Heritage Tour

SCC Night Race

Oktoberfest

S C C M A R Q U E ETOURNAMENTS

SCC INTERNATIONAL HOCKEY6s29 February – 1 March 2020

SCC INTERNATIONAL SOCCER7s6 – 7 June 2020

SCC INTERNATIONAL RUGBY7sEarly November 2020

SCC INTERNATIONAL TWENTY202020 H2 (tentative)

36%

64%

GENDER

Female Male

47%

4 6 - 6 5years old

24%

> 6 5years old

22%

2 6 - 4 5years old

7%

1 2 - 2 5years old

SCC MEMBER PROFILEA G E

57%

6%

9%,

12%

16%

PROFESSION

Government,

Specialists,

Others,

Financiers

Company Directors,

1%

2%

6%

14%

16%

61%

Others

Americas

Aust & NZ

S.E.A. & India

Europe

Singapore

COUNTRY OF ORIGIN

SCC DIGITALeDMs

Facebook @SingaporeCricketClubDigital Screen

Touchscreen Display

THE PADANG MAGAZINE

SPONSORSHIP OPPORTUNITIES

SCC OUT-OF-HOMETable Tent Card DisplayBrochure Distribution

ALL YOU NEED TO REACH YOUR TARGET AUDIENCES

THE PADANG ADVANTAGEThe Padang, SCC’s official magazine, is one of the main communication channels between the Club and its 6,000 activemembers. It covers information like Club news and events, F&B highlights, and the sporting activities of the Club.

• Distributed bi-monthly• Delivered to our exclusive Membership, corporate partners, and 120 reciprocal clubs worldwide• 20,000 readership• Soft copy uploaded to www.scc.org.sg offers unlimited online exposure.

EDITORIAL CALENDAR 2020

I S S U E M A I N E V E N T S E D I T O R I A L F O C U S

JANUARY-FEBUARY Chinese New Year, Valentine’s Day Family Life & Mental Health

MARCH-APRIL International Women’s DayKey Female Personalities,

Women’s Issues, Health & Lifestyle (Beauty, Wellness, Fashion)

MAY-JUNE SCC Sports Awards NightSporting Equipment & Apparel,

Health & Wellness, Sports Medicine

JULY-AUGUST National Day Singapore Story & Heritage, Local Brands

SEPTEMBER-OCTOBER SCC Night Race, OktoberfestMen’s Lifestyle

(Health & Wellness, Fashion & Accessories)

NOVEMBER-DECEMBER Christmas & New Year’s Day Festivities, Travel & Leisure, Back to School

RATE CARDP L A C E M E N T

S I Z E (MM)H x W

PUBLISHED RATES

DOUBLE PAGE SPREAD 297 X 420 $2,520

OUTSIDE BACK COVER

297 x 210

$1,800

INSIDE FRONT/BACK COVER $1,600

FULL PAGE $1,400

HALF PAGEHorizontal - 99 x 210Vertical - 297 x 105

$800

QUARTER PAGE 148.5 x 105 $500

LOOSE INSERTS(not inclusive of production and delivery)

Size varies $1,800

• Frequency discounts apply• Advertorials will be charged at $1,400 per full page• Specific position request will be charged an additional 10%• All artworks require 5mm bleed• Deadlines:

• Booking: Six weeks prior to month of publication• Artwork: 1st of the month prior to publication

FULL PAGE297 x 210

HALF PAGEHORIZONTAL

99 x 210

HALF PAGEVERTICAL

297 x 105

QUARTER PAGE148.5 x 105

SCC DIGITAL

P L A C E M E N T S I Z E (MM) PUBLISHED RATES

DIGITAL DISPLAY SCREENLocated prominently at the front desk,Members and guests rely on them for a quick overview of the happenings at the club.

Static A3 (portrait) $700 per week

SCREENSAVER DISPLAY FORTOUCHSCREENThe interactive touchscreen display offers audio and visual cues that create a highly engaging and memorable platform for ad placements.

Static A3 (landscape)Dynamic video (landscape)

$700 per week$900 per week

SCC DIGITALP L A C E M E N T S I Z E (MM) PUBLISHED RATES

FACEBOOKStats for the year 2019Followers: 1,144Average engagement rate: Average post reach:

1080 X 1080 $350 per post

eDMsOur e-Newsletters are sent out to ouractive Members twice a week; one issue features the social events and F&B highlights of the Club while the other focuses on the Club’s sporting activities.

They have an overall average read rate of 30%.

Static banner ad with hyperlink

– 850px (w) x 350px (h)$500 per banner per eDM

NEWCOMER PACKAGES

P A C K A G E S P E C I F I C A T I O N S R A T E S

Print + Digital Package BASICFull Page Placement

+ 3 eDMs$2,320

(U.P $2900; 20% savings)

Print + Digital Package ADVANCEDFull Page Placement

+ 3 eDMs+ Facebook (3 posts)

$2,765(U.P. $3950; 30% savings)

Print + Digital Package PREMIUM

Full Page Placement + 3 eDMs

+ Digital Screens (3 weeks) + Facebook (3 posts)

$3,630 (U.P. $6,050; 40% savings)

For first time advertisers, we would like to give you a chance to experience how our dynamic print and digital platforms work in tandem with each other to provide you with effective advertising solutions.

SCC OUT-OF-HOMEP L A C E M E N T L O C A T I O N P U B L I S H E D R A T E S

TABLE TENT CARD DISPLAY(not inclusive of production)

Oval & Verandah, Victoria RoomThe Padang Restaurant

Main LoungeSTUMPS BarMen’s Bar

$900 per week$1,000 per week

$800$800$700

BROCHURE DISTRIBUTION(not inclusive of production)

Main Reception Desk $400 per week

SPONSORSHIP OPPORTUNITIESIf you would like to host or be a part of our events as one of the following, please contact us for a chat:

• C O - T I T L E S P O N S O R• E V E N T S P O N S O R• G O O D I E B A G S P O N S O R

FOR MORE INFORMATION AND AD BOOKINGS, PLEASE CONTACT

Ms. Trina Tan, Head of Marketing & Communications

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