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Singapore:
A Springboard for your
ASEAN Investment
David Chao
FDI Advisory
UOB Hong Kong
November 2016
Growing Regional FDI Trends
95
115 124 121 124 129
46
105 94
108
126 133
2009 2010 2011 2012 2013 2014
China ASEAN
Source: UNCTAD World Investment Report 2015
FDI inflows into ASEAN and China
(USD billion)
51%
More than 80% of FDI flows into ASEAN are from outside ASEAN.
- High Standard Free Trade Agreement
- 12 Participating Countries led by US
- Make up 40% of World’s Economy
- UOB has presence in 8 countries
- Regional Economic Integration
- Single Market and Production Base
- Free Trade and Freer Capital Flow
- UOB has presence in 8 countries
- Regional FTA led by ASEAN
- China, India, Japan, Korea, Australia and NZ
- Make up 45% of World’s population and 35%
of Global Trade
- UOB has presence in 13 countries
- Enhance Connectivity for trade and
investment
- Accelerate Chinese’s ODI
- UOB has presence in 8 countries in
ASEAN
Trans-Pacific Partnership (TPP) ASEAN Economic Community (AEC)
21st Century Maritime Silk Road
under One Belt One Road (OBOR)
Regional Comprehensive Economic Partnership
(RCEP)
Catalysts Sustaining Regional FDI Growth
ASEAN’s Regional Free Trade Agreement
Rise of the middle-income group
Diverse in taste and increasingly discerning in their choices
Build strong brand through “Multi-locals Strategy”
Rising intra-ASEAN trade with further trade liberalisation
Regional trade pact with Regional Comprehensive Economic
Partnership (RCEP), TPP, AEC
Tap on government tax incentives for global trading hub
CONSUMER
MARKET
INCREASING
TRADE
Integrating with global value chain
Regional production network to reap industrial strength
differential
“Hub & Spokes Strategy”
VALUE CHAIN
1. RCEP comprises ASEAN and 6 other countries (comprising China, Japan, South Korea, India, Australia and New Zealand)
ASEAN Integration will accelerate regional economic growth.
ASEAN Growth Opportunities
Identify Right Market Entry
Multi-locals Strategy
Cultural Agnostic
Regional Banking Partner
Local Partners
ASEAN
Strategy
Eco
no
mic
& C
ult
ura
l D
ive
rsit
y In
du
stria
l Stre
ng
th D
iffere
ntia
l ASEAN Growth Strategies
ASEAN Hub and Spoke - Singapore
Singapore – Incentives & Investment
Singapore – Treasury Centre Incentive
Singapore FTA Agreements
HK vs Singapore?
No clear cut and definitive answer of which one is more attractive
• Is a holding structure really necessary?
• Is a regional HQ for Asia Pacific necessary?
• Can economic substance be created in HK or Singapore to take
advantages of the double taxation agreements?
• Is there a double taxation between HK/Singapore and the
respective FDI country?
• Where do you wish to have your operational office?
• Are you seconding employees? What are the visa requirements?
UOB FDI
Advisory
Service
Home
Market
Host
Market
• Launched in October 2011, to ride
on increasing global FDI flows
into the region. FDI into ASEAN
(USD133 billion) exceeded FDI
into China (USD129 billion) in
20141
• Assist foreign companies in
expanding and investing across
the region, by leveraging UOB’s
strategic partnerships with
government investment promotion
agencies and professional service
providers
• Facilitate cross-border financing
by providing one-stop service to
access full suite of banking
products and services
Strategic Partnerships
Government investment promotion
agencies
Legal & accounting
Market consultancy
Company secretariat firm
One-stop Access to Bank Services
Corporate/Commercial Banking
Personal Banking
Transaction Banking
Investment Banking
Treasury Services
1. Source: UNCTAD World Investment Report 2015
UOB Foreign Direct Investment Advisory
Commercial
Banking
International
STCF
Corporate
Banking
(S’pore &
Overseas)
Private
Banking
Privilege
Banking
FDI
• Our FDI unit works with all customer
segments, while UOB’s overseas offices
target and facilitate the onboarding of
quality FDI into banking franchise
• Establish touch points at each customer
segment to refer / receive FDI leads and
collaborate on joint events / marketing
• Overseas branches/subsidiaries offer in-
country FDI advisory services
• Implemented FDI KPIs in balanced
scorecards of Group Wholesale Banking
functions to drive business focus
• Galvanize cross-segments/channels to capture FDI business opportunities
• Offering a seamless, integrated, coordinated go-to-market approach
Internal FDI Ecosystem
Leveraging on Internal FDI Ecosystem
Seamless Access to Banking Services
Thailand
Board Of
Investment
Malaysian
Investment
Development
Authority
Singapore
Economic
Development
Board
International
Enterprise
Singapore
Indonesia
Investment
Coordinating
Board
Investment
Promotion
Centre South
Vietnam
Japan
Finance
Corporation
China Council
for the
Promotion of
International
Trade
Myanmar
Investment
Commission
Foreign
Investment
Agency of
Vietnam
UK Trade &
Investment
Business
France
UOB FDI Centres and Partner Ecosystem
UOB FDI ASEAN Series Niche seminars focusing on particular countries, their investment hotspots and key
industries to attract and facilitate FDIs into those countries
FDI ASEAN Series – Indonesia | 5 Aug 2015 FDI ASEAN Series – Penang | 30 Mar 2016
• Organise national-level symposiums jointly with government agencies, trade bodies
and business associations
• Organise group seminars and joint customer events for business owners
Outreach and Marketing Activities
Outreach Events
Contributing to Awards and Accolades
Most Admired ASEAN Enterprise for ASEAN Centricity 2014 Awarded by ASEAN Business Advisory Council to recognise outstanding enterprises in the ASEAN business community.
Banking Award 2015 The Hong Kong Business Awards aims to encourage and sustain the region’s entrepreneurial spirit and recognise excellent standards of corporate management and governance.