Daniel Forsman – COO

Confidential and Property © 2014 Sinch

Sinch Facts

• Spinn off from Rebtel

• Founded in Sweden in 2014

• +25M end user base

• +1 billion voice minutes

processed/year

• +40 staff

• Stockholm (HQ) and San Francisco

• Investors: Index Ventures and

Balderton Capital

APP TO APP CALLING

APP TO PHONE CALLING

APP TO APP MESSAGING

SMS

Calling and messaging in your app

2007

1 Messaging1 Voice

2012

10 +

2014 – communication moving into app, making it contextual

BUT WHY??

The user obviously already has a phone!

ADDING VOICE AND MESSAGINGTO MOBILE APP

Mobile vs Desktop

App categories

App categories

Time in appActive Users

Two of the most important metrics for app companies

Feature fit

SocialDatingTravelMarketplaceGaming

Low investment

Adding communication today is not a big development effort

Communication over data has low recurrent cost

Financial

Monetization Opportunity

International APP->PSTN

Skype, Rebtel, Viber are all good examples. What’s app are supposedly launching

Managing Cost

International calling • End-user OR enterprise

SAC• FB download cost $2-$5

BI & Analytics

Moving communication in app • Understand user behavior

WHY?

Increased engagement

Active Users&

Time spent in app

Feature fit

No need to move communication outstide of app

Financial

Monitization&

Managing cost

Summary

• We see a tremendous demand for in-app communication

• In all catgoriesApp->app – voice & msgApp->phone – voice & msg

• +450M Users on the Sinch platform by end of 2014

Sinch resources

https://www.sinch.com/docs/

Q&A