Since his first voyage to the Middle East in 1981, Lorenzo Villoresi develops a passion for spices and essences that he uses, back Italy, to compose original pot-pourri and personalized fragrances. The proper business activity starts in 1990 when the newly born “Lorenzo Villoresi” firm receives an important order from the Fendi house of fashion. After several important projects with famous names of the fashion business, in 1993 the first collection of Perfumes and Eau de Toilettes carrying the Lorenzo Villoresi brand sees the light. In 2006 Lorenzo Villoresi wins the international perfumery award “Prix Coty” in Paris, the most important recognition of the artistic career of a perfumer. In 2013, Lorenzo Villoresi has created the exclusive fragrance Forever Now for the Gucci Museum in Florence. In 2015 he was awarded the “Flair the Parfum” in Wien.

To celebrate the 25th anniversary of the activity, in December 2015 Lorenzo Villoresi opens his first flagship store in via de‘ Bardi. The project includes the opening of the Academy and Museum of perfumery, along with the Garden of the aromas, a cafeteria and a collection of rare and unusual essences.

Since his first voyage to the Middle East in 1981, Lorenzo Villoresi develops a passion for spices and essences that he uses, back Italy, to compose original pot-pourri and personalized fragrances. The proper business activity starts in 1990 when the newly born “Lorenzo Villoresi” firm receives an important order from the Fendi house of fashion. After several important projects with famous names of the fashion business, in 1993 the first collection of Perfumes and Eau de Toilettes carrying the Lorenzo Villoresi brand sees the light. In 2006 Lorenzo Villoresi wins the international perfumery award “Prix Coty” in Paris, the most important recognition of the artistic career of a perfumer. In 2013, Lorenzo Villoresi has created the exclusive fragrance Forever Now for the Gucci Museum in Florence. In 2015 he was awarded the “Flair the Parfum” in Wien.

To celebrate the 25th anniversary of the activity, in December 2015 Lorenzo Villoresi opens his first flagship store in via de‘ Bardi. The project includes the opening of the Academy and Museum of perfumery, along with the Garden of the aromas, a cafeteria and a collection of rare and unusual essences.