simply powerful thursday, july 9, 2015 9:00 – 10:00 am pdt we will begin ~5 minutes past the hour...
TRANSCRIPT
Simply Powerful
Thursday, July 9, 20159:00 – 10:00 AM PDT
We will begin ~5 minutes past the hour
Building your Bulk Mailer Services
Simply Powerful
Speaking Today
Corrie BragueDirector of Product Management
Satori Software
Rob PerinDirector of Multimedia Marketing
Satori Software
Kim MauchSenior Product Manager
Satori Software
Simply Powerful
Agenda
• New trends in Direct Mail
• Date Services Overview– ECOA
– Suppression Suite
– Apartment Append
– Head of Household
– Walk Sequence
• A Bulk Mailer How To
• What’s Next
Simply Powerful
Direct Mail Trends
• Data-driven marketing
• Color, copy and customization
• Integrating digital with physical
• Telling a story through multiple channels
• Strategic spending
Simply Powerful
Enhanced Change of Address (ECOA)
7
Reach people who haven’t filed their move with the USPS®
Identifies moves that would otherwise be missed
Simply Powerful
Suppression Suite
8
Focus on reach the people who are receptive to receiving your message
Identifies the deceased
Flags those in the “Do Not Mail” database
Identifies inmates
Simply Powerful
Apartment Append
9
Complete residential addresses to reach more people on your target list
Appends secondary numbers
Simply Powerful
Head of Household
10
Improve response rates with more accurate personalization
Identifies primary contact
Appends gender
Simply Powerful
Walk Sequence
11
Dramatically lower the cost of a geographically concentrated mailing
Appends walk sequence data
Qualifies mail for discounted, high density rates
Simply Powerful
Data Services Product Roadmap
• International Address Correction
• Email Validation and Append
• Phone Validation and Append
• Reverse Lookup by Phone
• Phone Information
• Address Level Geocoding
• Customer Enrichment
• Social Media Enrichment
Simply Powerful
Q&A
• Enter your questions in the box to the right.
• For more information or to schedule an in-depth demo, please contact us at:
Upcoming Webinar
Bulk Mailer Add-ons: Simply Powerful Functionality Tuesday, July 14, 2014 at 9:00 AM PDT
Simply Powerful
Thank You!• We appreciate your time!
• Please take time to complete our short survey so we can continue to improve the quality of our webinars.
• Recorded session and presentation slides will be available at:
• http://www.satorisoftware.com/mail-solutions/learn/webinars/ Find us on: