simply laundry sample pitch deck
TRANSCRIPT
Save Time, Enjoy Life
On-‐demand Premium Dry Cleaning and Laundry Service
$3 billion industry with less than 0.1% online penetraAon, largely managed through mom and pop outlets
On Demand Dry Clean and Laundry Service
Use a higher res SL logo with Tagline
The driving force behind Simply Laundry
Mehotra has a blend of financial and entrepreneurial mindset. Over the 10 years, he has worked in Asset Management, Investment Banking, Private Equity and Equity Research and uses his diverse experience to provide Simply Laundry a strategic direcAon. He handles strategy and business analyAcs. Academically he is a qualified CA (India), MBA (Schulich School of Business) and CFA Level 3 candidate.
Talal Jandali is a serial entrepreneur, he has successfully exited his first venture, which he did in partnership with his friends in the Middle East, while he was working on the buy side for the past 7 years. He moved to Toronto in 2011 to pursue his MBA and founded Simply Laundry with his fellow MBA classmate Varun(aYer their graduaAon). Talal earned his MBA from Schulich School of Business and is a CFA level 3 candidate.
Gupta brings over 12 years of experience in technology and IT consulAng. He has successfully spearheaded many mulA-‐million projects for Fortune 50 companies. He brings deep domain experAze and His background and experAse have helped orchestrate Simply Laundry's IT infrastructure
Market Need Given the lead busy lives we lead; with work, running errands, and doing chores; everyone’s looking for services that offer them: 1) Convenience 2) Reliability 3) Efficiency and Affordability. Basically, a company that can help simplify their lives with a click of a bueon. Dry Cleaning and Laundry is an industry that hasn’t been yet disrupted by technology and is mainly dependent on mom and pop shops
On Demand Dry Clean and Laundry Service
The Opportunity The dry cleaning and laundry segment is a $3 billion industry largely managed by mom & pop stores and has less than 0.1% online penetraAon. Armed with the right market knowledge, IT know-‐how and drive, we at Simply Laundry have jumped on this opportunity. By targeAng these busy people we offer them an on-‐demand, convenient, reliable and easy-‐to-‐use service.
On Demand Dry Clean and Laundry Service
What is Simply Laundry?
Simply Laundry is an On-‐demand Premium Dry Cleaning and Laundry Service whereby we manage the customer front-‐end and outsource the wholesale cleaning to the plants.
Service Model • On-‐Demand è acAve concierge in ResidenAal Buildings • Scheduling system èbuildings/houses which don’t have an acAve concierge .
On Demand Dry Clean and Laundry Service
Company Lockers Referrals Bags SMS App Paypal verified
Loyalty Program
Storefront First order Discount
SIMPLY LAUNDRY X ✓ ✓ X X ✓
✓
X 10$ off
ALFRED ✓ ✓ ✓ X* ✓ ✓
X ✓
15%
LAUNDRY CONCIERGE ✓ ✓ ✓ ✓ X ✓ ✓
✓
25%
DRYCLEANERSTORONTO X ✓ ✓ X*
X ✓ ✓ X 50%
*You can checkout the status of the order on your account
CompeAAon
Value ProposiAon for Customers
Excellent Customer Service: We pride ourselves on our customer service and are willing to go the extra mile to make our customers saAsfied and happy.
Complimentary Pick-‐up and Delivery: Pick-‐up and drop-‐offs are free for all orders over $20.
Reliable and Hassle-‐free: We strive to deliver a reliable and hassle-‐free experience by providing Amely noAficaAons about the order status.
Rewards Program: We aim to provide the best deals to our customers; laundry coupons, Airmiles points, giY cards or special discount offers on from our partners’.
Go Green!: We care about environment, that’s why our detergents, cleaning processes and garment bags are 100% eco-‐friendly.
On Demand: Customer can place an order at any Ame and day. AlternaAvely, can schedule a pick-‐up & delivery Ame that works best for them.
Simply Laundry – MarkeAng Strategy
• 1-‐2-‐1 markeAng in pockets where customer concentraAon is high to reduce operaAng costs.
• Flyer and mail markeAng in affluent neighborhoods to improve ARPU.
• Google ad-‐words for targeAng customers looking for on-‐demand service.
• Database markeAng targeted towards insAtuAonal business.
• Social media and blogs to increase awareness about on-‐demand laundry and dry-‐cleaning service.
On Demand Dry Clean and Laundry Service
Simply Laundry – 10 Months Journey
• Started with 15 buildings in City Place, a small subsecAon of downtown Toronto in January 2015.
• Services now expanded to Toronto and North York. • Partnered with more than 100 buildings where services can be offered.
• Raised 130k in angel investment in May 2015. • TargeAng companies to offer services to their employees at 10% discount to reduce customer acquisiAon cost
On Demand Dry Clean and Laundry Service
Simply Laundry – Way Forward
Expand in GTA
Launch of APP
Expand into 5 CiAes in Canada
On Demand Dry Clean and Laundry Service
Exit OpAons
• Business sale to a larger online/ on-‐demand laundry facility or marketplace company
• Buying back equity at a pre-‐determined IRR • Secondary stock sale to later stage VC
On Demand Dry Clean and Laundry Service