simplofon mtf presentation 2012

Copyright © 2012 Simplofon Oy www.simplofon.com

11. October 2012 Confidental

Simplofon Pirkko Taskinen

Co-founder

[email protected]

+358 40 506 2079



Operators’ two problems

with smart phones

• How to expand smart phone segment?

• How to differentiate?

Source: Marketvision 2012

50% 50%

Simplofon – Less is More

Service Page Home Page

Launched in July 2012



Differentation is the Key

for operators

• Capture the mobile UI

• Simplofon differentiates by distribution channel

Operators • Differentiation

• Increases smart

phone user segment

• Increases data

revenue

Simplicity seekers • A bridge to smart

phone

• My preferences

• Smart phone

becomes attractive

Positive feedback from user study

Simplofon – Less is More



Business opportunity

• The first agreement with DNA in Finland

• License fee with royalties

• Growth with international operators



• Apple-Android-Windows stores try to control smart phones

• Simplofon gives control back to operators

• Simplofon differentiates by distribution channel

Competition



People in charge

Pirkko Taskinen

Sales & Marketing

• 25 years mobile business

• Product marketing & Operator collaboration

• collaboration

Ismo Tenhunen

Chairman of the board


• Logistics & operations management

Jari Taajoranta

R&D

• 10 years wireless business

• SW R&D and project management

Teemu Veikanmaa

R&D

• SW Chief designer

• Project management

Pekka Seppänen

Advisor


• Manufacturing

Thank You!

[email protected]

+358 40 506 2079

simplofon mtf presentation 2012

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