simplifying social network diagrams
DESCRIPTION
Some tips on how to simplify a hairball network diagram using social network stats, especially in Gephi (or NetworkX).TRANSCRIPT
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Simplifying Social Network Visualizations
Lynn Cherny, Ph.D.
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Lynn Cherny, Ghostweather R&D LLC
Why Care? Network (data) is everywhere now…
1.
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Lynn Cherny, Ghostweather R&D LLC
A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. [--Wikipedia]Postdoc at Indiana University ad:“Areas of focus will include
information diffusion patterns, epidemic models for
the spread of ideas, interactions between network traffic and structure dynamics, and agent-based models to explain the
emergence of viral bursts of attention.
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Lynn Cherny, Ghostweather R&D LLC
And then Moritz Stefaner posted this during the summer…
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Lynn Cherny, Ghostweather R&D LLC
How can we untangle the hairball?
Using social network analysis metrics and filtering the data set…
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Lynn Cherny, Ghostweather R&D LLC
Tools I Used (free) R (free) Python (NetworkX) (free) Gephi (www.gephi.org) Tableau Desktop Excel Illustrator and Photoshop
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Lynn Cherny, Ghostweather R&D LLC
Gephi – Network vis and analysis
Statistics Tab
Graph Preview
Layout Method
Color -By…
Filter Rules
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Lynn Cherny, Ghostweather R&D LLC
Calculate Stats (Gephi and NetworkX)
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Lynn Cherny, Ghostweather R&D LLC
Some Important Stats – Degree, Authority, Betweenness…
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Lynn Cherny, Ghostweather R&D LLC
R – find correlations among stats
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Lynn Cherny, Ghostweather R&D LLC
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Lynn Cherny, Ghostweather R&D LLC
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Lynn Cherny, Ghostweather R&D LLC
Betweenness A measure of connectedness between
(sub)components of the graph
http://en.wikipedia.org/wiki/Centrality#Betweenness_centrality
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Lynn Cherny, Ghostweather R&D LLC
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Lynn Cherny, Ghostweather R&D LLC
Use “Degree” to scale size of node label in Gephi… still a mess! Not enough yet.
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Lynn Cherny, Ghostweather R&D LLC
Detecting Sub-Communities-and then filtering.
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Lynn Cherny, Ghostweather R&D LLC
Community Detection Algorithms Louvain method, implemented in both Gephi
and NetworkX
http://en.wikipedia.org/wiki/File:Network_Community_Structure.png
Outputs a classification for each node in the list – 1, 2, 3… corresponding to the “community” they are closest to.
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Lynn Cherny, Ghostweather R&D LLC
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Lynn Cherny, Ghostweather R&D LLC
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Lynn Cherny, Ghostweather R&D LLC
“The Authorities”
“The Researchers”
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Lynn Cherny, Ghostweather R&D LLC
Summary You can go from a hairball to an analysis…
With free tools (plus some standards or extras to make the results pretty)
Network analysis is another form of data literacy now – think of these methods as similar to other stats, but specific to graphs.
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Lynn Cherny, Ghostweather R&D LLC
Lynn Cherny, [email protected]
Need data help? Have a hairball? Contact me.
See my blog post on this for more info and links:http://blogger.ghostweather.com/