simplifying mobile marketing...g qment full page desktop vs tablet global & local ieralb...
TRANSCRIPT
Mobile Marketing is too Complicated!
Media Spend Disparity!
Source: eMarketer US (time spent with Digital ‘other ‘5.0%)
19.4%
4.5%
11.9%
19.2%
37.4%
5.4%
20.9%
9.9%
21.5%
42.2%
MobilePrintRadioOnlineTV
2013
Time Spent
Ad Spend
Mobile is Fast Becoming ‘First’ Screen
Source: MMA, Imagine Mobile , GMI, Infographics
Mobile Display
Formats
Benchmarks
What is Display good at
Creativity Buying Approaches
Placements
2014 – what to look out forBest Practise
Targeting/ Data
Blank Canvas for Formats
Creative Functions, to Drive Engagement
Source: MMA, Imagine Mobile , GMI, Infographics
Audiences Now Expect More
Placements are Inconsistent
Imagine Firsts
Case Studies
Benchmarks
X% Ys Z%
X% Ys Z%
A%
A%
Targeting/Data
Display in Summary
Maximise creative functionality
Own Tablet Space
Custom Mobile Content
Actionable data Retarget and CRM
User Journey
Centralise MobileFirst Screen
Display works for branding
Mobile is Fun!
Pratick Thakrar Imagine Mobile MD ([email protected])