Simple Web Marketing for Small Business: Makeover Tips

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Why are you here?

I want to feel good about my website.

I hate my website.

I want to be able to “google” my business.

I want to get more leads from my site.

What is PPC, SEO, CMS, etc.?

Why we started Web-O-Matic.

What have we learned?

An effective small business website should:

• Be Easily found

• Be Visually pleasing

• Be Easy to use

• Incite an action

Be Easily Found

• Things you can do ON-site

• Things you can do OFF-site

Easily Found: On-Site Activities

• Build a keyword ATTACK list• Update Title, Description, and ALT tags

• Keywords (hyphenated) in URLs• Use ATTACK list throughout content

• Remember to make words GEO specific• (Bedford ma landscaping vs. landscaping)

Easily Found: Off-Site Activities

• Search engine local directories• Pay Per Click

• Social Media (Linked-in, Twitter, Facebook)• PR / Media Mentions

• Use in all company marketing materials

Visually Pleasing

• Clean and simple; less is usually more• Do you love your logo??

• Use ONLY High Quality Photos• Turn off any “Auto-Play” media

• Stick to a grid• Great knock-off vs. bad original

Easy to use

• Standard navigation• Logical groupings of content

• Consider top 3 most important items• Prominent contact info• Consider mobile users• Least amount of clicks

Incite An Action

• You must ASK them to do something• What is the typical sales process?

• Test different Calls to Action• Use multiple Calls to Action, but make it easy to just call

A crap website says "I don't care”"

And now some quick re-designs.