Simple Trick To Re-Engage With Your List of

Inactive Subscribers and Leads

YesInsightsWilson Peng (co-founder of YesInsights)

@wilsonpeng8

Interesting fact“According to HubSpot, the average email marketing list loses 22.5 percent of its contacts every year.”

What can we do about it? How do we fix this?

Start With SegmentingIf you have a huge email list built within Aweber/Mailchimp or another email service provider, you might want to look at the date that they’ve subscribed to the list. There are a couple ways you can segment your list of inactive subscribers if you’re using a service like Mailchimp.

- Segment based on activity

- Create a new list with the segment

- Segment by subscribed date

- Segment by open rates etc.

Segmenting

The 9 Word Email MethodThe 9-word email is a fast and easy way to re-engage your email list of inactive subscribers while also testing the quality of your contact database.

The process is quite simple and it works like a charm. Here’s how it works. You’re going to send a simple email to them that looks something like this:

Are you still looking for a customer feedback tool?

Are you still looking to convert more paying users?

Are you still looking to improve your onboarding experience?

Are you looking for a better way to re-engage your leads?

9 word email trick

Simple one-click survey created using YesInsights

Embed within any platform (ConvertKit, Mailchimp, Gmail, Drip etc.)

Auto follow up emailUsing YesInsights’ auto follow up email feature, trigger an auto follow up email.

Why does this work?The reason the 9-word email works is because it’s short, personal, and expects a reply. It jumps right to the decision making step for your recipient by honing in on your ultimate value proposition.

Another reason why this works so well is because it creates curiosity for your prospects. They wonder why you are asking and this and if they are still remotely interested in what you have to offer there is a good chance they will reply. Psychology comes a long way :D

Another strong reason why this works is because it is a one-click survey that usually receives 4-6x higher response rate compared to traditional long form surveys.

Ben’s Case study/Example

Ben had a list of 40,000 inactive subscribers. After using this simple trick, Ben was able to re-engage 10,000 of them.

But I’m afraid to send an email! :(When you send this email 3 possible things can happen:

1.They don’t respond – Which is fine! At least you tried.

2.They reply and say no or not interested – You might be able to reply to them to figure out why they’re not interested and narrow down their pain point somemore.

3.They say Yes I’m interested – Jackpot? Double win!

So….DONT WORRY :D

That’s it! Simple and effective :D YesInsights (https://www.yesinsights.com)

- One-click Surveys- Net Promoter Score Surveys- Customer/User feedback made easy- Take the guesswork out of knowing what your

customers want.- Starts at $20/month free trial

Wilson Peng@wilsonpeng8@yesinsights