Simple tips

for marketing

success

DATE

Presenter

Introduction

• Improve your content to sell your product effectively

• Images, Copy and Layout

• Tools from DNSW

• DNSW Image library

• Marketing Handbook

3

Fundamentals of

Effective Marketing

4

Have a clear purpose

o Who is it for?

o What should it achieve?

o What is it promoting?

o What’s the shelf life?

o How will you distribute?

o How will you track success?

Marketing material

Writing and design

Keep it simple, attractive and user-friendly

o Voice, tone and style

o Clear, easy to read text

o Concise copy

o Well-spaced layout

o Size and shape

o The right images

Poor printed collateral

Printed collateral

Printed collateral

9

o Maximise ROI on your distribution

o Present your product in the best light

o Get a second opinion

o Read every word and check:

• Essential information

• Product and pricing

• Spelling and grammar

• Formatting

Marketing Material

10

One hero image

Up to 2

support images

One hero image

Up to 2

support images

Copy 150 words

Use paragraph spacing

Include where, what, call

to action

Copy 150 words

Use paragraph spacing

Include where, what, call

to action

Sample Brochure Layout

One hero

image

One hero

image

Copy 50

words

Include

where,

what, call to

action

Copy 50

words

Include

where,

what, call to

action

A4 DL A4 DL

11

Exercise

o 9 words of copy on your product

o Include what and where

o What’s unique

o Consider your audience

12

Poor imagery

13

Good destination imagery

14

Good product imagery

15

Poor quality imagery

Placement of Text

16

Good placement Poor placement

17

DNSW Logo Usage

Re-formatted to fit logo

and relevant image

Original DNSW Involvement

Digital banner

18

DNSW Involvement

Original

19

Regional NSW

Campaigns

20

Destination print and outdoor

Destination outdoor

Destination outdoor

Partner Retail print

Partner Retail print

Partner Retail digital

Partner Destination print

Its ON! - Print

Working with Destination NSW

• Get Connected

• Regional Product Development team role

• RTO membership – cooperative campaigns

• Regional Funding Program

• Improve your content to sell your product effectively

• Images, Copy and Layout

• Tools from DNSW

• DNSW Image library

www.destinationnsw.com.au/news-and-media/image-library

• Marketing Handbook – Tips on copy, images and design

Key points

30