simple social media

tips + tricks

to streamline your process and increase engagement

@HeyItsMegan

Real Estate Social Mediaby the numbers...

(Data compiled from the Dec. 2013 SproutSocial.com Index Report)

Industry rank for inbound engagement: 2

Industry rank for outbound response: 13

What that means:

A lot of people are looking to connect and engage with realtors via social media.

However, realtors seem to be missing these opportunities to engage with their market.

There is a Facebook app just for you!

It’s called the Real Estate Agent Directory

It allows you to connect with other realtors, share listingsfrom your Facebook page, and connect with customers.

What’s not to love?

https://read.n-play.com/publicsignup/create

the golden rule of content:

If you don’t have something

engaging to post, don’t post anything at all...

content that engages:1. Topical / Current Issues2. Something Funny3. Questions (that don’t require too much thought) 4. Incentives (like free things) 5. Babies6. Puppies

1. Schedule tweets for each individual open house or

showing ahead of time. You can also schedule listing

features in advance for the week.

2. Set up alerts to email or text you whenever someone

sends you a @reply or direct message. Be Responsive!

Using Twitter to Engage

produce content around trending topics

SOCIAL MEDIA IS NOT REALLY “FREE”

Be prepared to invest either time and/or money in order to be successful.

The results you are able to achieve will be trackable, and your return on investment will be HUGE.

1. Create news feed or sidebar Ad

2. Target Audience 3. Beautiful Photo + Compelling Message that represents you

Facebook Ads (done right)

1. Login to the Facebook Ads creator and create an ad

2. Include your name, contact details, a picture, and a brief description

3. Make it attention grabbing and efficient

Creating a Facebook Ad

Facebook ad:

Attention grabbing.

Simple.

Target people who are based on the zip code or city that you sell in. Use other targeting options that describe your ideal clients,

such as “newlyweds.”

This allows you to narrow the focus of your ad, which increases its effectiveness!

Targeting Your Audience

You want your ad to beckon to the type of people you’re selling to. In the simplest of terms:

● If you’re selling a starter home, target newlyweds. ● If you’re selling a home with a barn and pastures, target

farmers.

You want flattering pictures and keywords.

What goes in the Ad?

Include your phone number and a call to action in the advertisement if you have set your ad up to be optimized for clicks.

In the ideal interaction, the person will see your advertisement and rather than click it - they will simply call you - meaning your conversion was free.

Bonus Tip:

You can use ads on Twitter as well

1. Login to your Twitter ads account.

2. Click the Create New Campaign button in the top right-hand corner and choose

Custom campaign from the drop-down.

3. Choose to run Keyword targeting on this campaign.

4. Enter phrases that a good lead would be looking up, such as “real estate.”

5. Choose the place where you want your viewers to be located.

Twitter Marketing

This is Twitter marketing done right!

Short, sweet, and to the point!

Biggest thing? MAKE YOURSELF LOOK GOOD

● Endorsements● Reviews● Experience

LinkedIn

social media hacks

you need these thingsin your life

set it and forget it (option 1)

set it and forget it (option 2)

ifttt.comUse ifttt to create “recipes” such as:

● create new facebook posts when you post on your blog

● add new instagram photos to dropbox

● send you a weekly RSS digest of a specific topic

bit.ly

Got a lot to say, and only 140 characters to do so? Shorten your links with bit.ly to free up valuable conversation space!

twitter tagsyou can now tag

ppl in twitter photos without

using characters

Click to tweet An easy way to share and track tweets

using Twitter for advanced search

Find conversations on specific topics, in

specific areas or on specific dates via Advanced Search

facebook timeline builderQuick, professional, correctly sized banners (no designer necessary)

Facebook for reverse cell phone lookup

And you don’t have to be Facebook friends with the person for this to work

Facebook Boost Post(the best way to get around that new EdgeRank algorithm)

SECRET FORMULA

Facebook Boost Post

Then ask friends to comment!

Then boost it again.

Location based listings

Instagram #’s set them / use them

flipagram

It’s like a report card for your Facebook

page

Megan@Conversations.Be