simple pediatrics pitch, josh's edits
TRANSCRIPT
Teresa Tuan, MD
Josh Stroud
Useful information. Healthier Kids.
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
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DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Team
Teresa Tuan MDJosh Stroud
Problem
Solution
SIM PLE PEDIATRICS2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
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SimplePediatr ics PED I A T RI C S
Simple
SI M P L E
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DI A T R
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SimplePediatr ics PED I A T R I C S
Simple
In Clinic At Home
Delivery
• Website with video library
• Access restricted to clinics and their patients
Sick at Home
Call advice
line
Waiting Room
Exam Room
Talk to MD
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
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PED I A T RI C SSimple
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Decide to go to
MD
Value Proposition to Medical Groups
• Reduced health service utilization
• Improved patient satisfaction and engagement
• Improved efficiency in clinic
• Improved patient outcomes
EngagingDry
Accurate
Out-of-date
SIM PLE PEDIATRICS
2/ 12/ 2014 LO GO S r1
ar in f ishk in g rap hic d esig n
SI M P L E
PE
DI A T R
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SimplePediatr ics
PED I A T RI C SSimple
SI M P L E
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DI A T R
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SimplePediatr ics
PED I A T R I C S
Simple
Competition
Business Model
• Entry Market
– Pediatric clinics reimbursed by managed care insurance programs
• Pricing
– Monthly fee for unlimited product access and download reports showing what videos are used most frequently
– One-time consulting charge for product installation and staff training
Market Size
Status & Timeline
• 1 video completed as proof-of-concept
• End of 2014: finish 15 videos and pilot in 1 clinic
• 2015: finish 75 videos available in 3 languages, expand to 10 clinics
• 2016: library of 200 videos, sell to ACOs
Funding
• $100K Seed Funding – produce one additional video, metrics, training materials, data capture and reporting system, pilot test
• Series A: $1MM – produce, test and imporve15 videos in one clinic
• Series B: $2MM – produce, test and imporvevideos in three languages in 10 clinics
• Series C: $2MM – produce 110 additional videos and go to market