Introduction

F u l l t i m e g r a d u a t e s t u d e n t a n d

b u s i n e s s o w n e r w i t h a v e r y h e c t i c

s c h e d u l e . L o v e r o f a l l t h i n g s s t y l e a n d

f a s h i o n . E n j o y s s h o p p i n g a n d e x p l o r i n g

n e w f a s h i o n a n d b e a u t y t r e n d s

C H R I S T I N A

A N G E L I C O L A

Influencers 

@somethingnavy

@brittanymadux

@samanthabelbel

“I enjoy shopping for the

latest trends on a website

that immediately displays

them.”

Demographic

Graduate Student Fashion Lover Business Owner

I want to Incorporate trends and style into an everyday outfit without having to

travel to a Nordstrom store. I like to have different looks displayed

throughout the website to give me some fashion inspiration.

I like to have options in the instance that I want to adjust a style to make it more

unique and personally tailored.

GoalI always follow my favorite fashion bloggers for updated styles and trends. Most of the

time, they will link any of the pieces they are wearing in their posts.

I frequently check the Nordstrom website to see if there are any appealing new arrivals I receive email updates for promotions and

deals that may be applicable to my shopping needs.

Journey 

M O T I V A T I O N

T o d r e s s n i c e a n d k e e p

u p w i t h t h e l a t e s t

t r e n d s i n f a s h i o n

S e t t i n g a s i d e t i m e t o

s h o p a n d e x p l o r e t h e

w e b s i t e  

A w e b s i t e t h a t i s

p o o r l y d e s i g n e d  

I N H A B I T I N G

F A C T O R S  

S i m i l a r w e b s i t e s

o f f e r i n g b e t t e r d e a l s

T R I G G E R S

Devices 

Christina uses her IPhone during

work hours to show her clients and

coworkers different clothing items

for the events they may be

attending

When Christina arrives home, she

users her laptop to do some online

shopping and catch up on the latest

arrivals.

Working mothersRecent college graduate

Fashion Major Working women with active social

livesFashion bloggers

Similiar Personas

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Recent Grad

Working Women with active social life

Working Mother

Introduction

F u l l t i m e   l a w f i r m e m p l o y e e a n d l a w

s t u d e n t w h o e n j o y s i n c o r p o r a t i n g h e r

s e n s e o f f a s h i o n i n t o h e r w o r k a n d

s o c i a l l i f e . W h e n s h e ' s n o t w o r k i n g o r

s t u d y i n g , s h e ' s s h o p p i n g o n l i n e f o r

a d d i t i o n s t o h e r w a r d r o b e .  

A M A R A B .  

Influencers 

@stephsa

@ayda.edi

@aboveyouravg“When it comes to online

shopping, I want it done

quickly and efficiently."

Demographic

Law Student Socials Full-Time Employee

I like to incorporate my every day fashion into my work style.

Though online shopping websites and applications, I would like to keep up with

trends in fashion on the go. I like when websites tailor to the user. I am

a full time worker who has a distinct fashion sense which I wear daily.

GoalI keep up with all of my favorite fashion designers. When I see them wearing an

outfit that I could piece together for work, I head over to the website linked and

purchase the items. When a website is fully functioning and directly linked, it makes it more simple to make my purchases. As a full time law student and worker, I am in need for precision and something that is

timely.

Journey 

M O T I V A T I O N

T o i n c o r p o r a t e m y

s e n s e o f f a s h i o n i n t o

m y p r o f e s s i o n a l

f a s h i o n t h r o u g h t i m e l y

a n d p r e c i s e

a p p l i c a t i o n s a n d

w e b s i t e s .  

H a v i n g t o s e a r c h f o r

e a c h p i e c e o f a

d e s i r e d o u t f i t .    

I N H A B I T I N G

F A C T O R S  

F a s h i o n i n f l u e n c e r s

t h a t f i n d c l o t h i n g o n

b e t t e r f u n c t i o n i n g

s i t e s .

T R I G G E R S

Devices 

Amara uses her IPhone during work

hours to search for outfits that can

be worn both in and out of the

office.

When Amara arrives home, she uses

her laptop to do more extensive

searches. She prefers a website

layout as opposed to a mobile

layout.

Law Students Single, Full-Time Employees

Working Mothers

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Infr

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Frequ

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opp

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Law Student

Single Full Time Employee

Working Mother