similarweb 2016: new tricks and treats by boaz sasson
TRANSCRIPT
EVERY WEBSITEEVERY MOBILE APP
The Digital World at your Fingertips
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC METRICS
TRAFFIC SOURCES
AUDIENCE
INDUSTRY
CONTENT
EVERY COUNTRY
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Our mission is to be the way businesses
DISCOVER DECIDE DEPLOY
their digital strategy.
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Use SimilarWeb insights to Discover, Decide & Deployat all levels of the organization
Company Executives
Strategic Planning
Research Dept.
Opportunity
Identification
Marketing Dept.
Competitive &
Marketing Research
Sales & Service Dept.
Market Penetration
Analysis
Investments/M&A
Opportunity Analysis,
Due Diligence
Strategy
Competitive,
Market Research
Performance
SEO, SEM,
Media Buying
Content
PR, Marcom,
Social
Affiliates & Partners
Mining, Qualification,
Tracking
Account Management
Client Research
Sales & Lead Development
Lead Mining, Qualification,
Categorization
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We see more than 1% of all online activity
in 60+ countries - every day
Learning Set
100K+ websites & apps
Crawling
2.5B web pages/mo.
International Panel
200M+ devices
ISP Data
200M+ devices
The Largest and Most Diverse Data Set
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Our Data
Over 5B events/day(60k events per second)
8 PhDs,100 Engineers
and Big Data experts
Insights on 200MWebsites
& 5M mobile apps
Cleaning, Categorizing & processing
Machine-Learning &Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular Global Multi-Device
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What are competitors doing that is working, or failing?
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• Keywords
• Referring sites/link sources
• Content creation
• Product selection
• PPC ad spend
• Social activity
• Geo targeting
What do your consumers want?
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• What?
• Where?
• When?
• Why?
• How?
What do your consumers want?
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Prioritize countries by engagement
Use referring sites to identify link/traffic sources by category
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Use ‘Popular Pages’ to identify the best pages on a specific site
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Harvest keywords from industry content sites for blog post ideas
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Understand which countries drive the most traffic to a website or industry
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