SIMDI Consumer Division – Your Preferred FMCG Partner

Prepared BySudesh Atapattu

About SIMDI

SIMDI is a Basically trading company Situated in Republic of Maldives.

Its Established in Year 1972. Mr. Ibrahim Mohamed Didi is the Chairman of SIMDI

Company. It build up with 8 main group of companies and 2 associated

companies where established at Australia and Malaysia SIMDI value the relationship with current and future

customers, and express our appreciation to them through outstanding product quality, excellent service and efficient delivery systems.

Vision And mission

We endeavor to ensure that our customers, suppliers,

distributors, employees and shareholders are happier, better off and more successful for having interacted with us.

SIMDI Businesses Simdi Bonded Warehouse (SBWH)

(Distributors of Alcohol) Simdi Office Automation (SOA)

(Distributor of IT products) Simdi Consumer Products (SIMCON)

(Distributors of FMCG products) Resort Suppliers (RESU)

(Distributors of Resort-ware) IMM store 1 &2

(Marine & Industrial Equipment) Smart Design Pvt. Ltd

(Interior Design) International Medical and Diagnostic Centre

(Health care) Stock Brokers Maldives

(Specialist in Capital Markets)

SIMDI Values Behind The Success

Relationship with current and future customers. Continuous outstanding product quality. Excellent service and efficient delivery System. Honest and responsible Business Dealing. Treat our employees and our clients as trusted team

members. Emotional engagement of all employees

SIMDI Consumer Division

“SIMCON” is a SIMDI Consumer Products Division. It is a main supplier of FMCG products in Maldives. The “3” points of the logo signify Customer, Supply Chain

Partners and Shareholders. The slogan of the SIMCON is “Enhancing Quality” It mainly distributing of beverages, snacks, confectionaries,

coconut milk, powder and Jams. As a distribution company, SIMCON serves main channels

like General Trade, Modern Trade, Whole sale channel and Specially Premium Channels.

Vision, Mission & Values

VisionTo consolidate leadership in distribution of world renowned

fast moving consumer goods in the Maldives.

Mission We continue to stay closely with our customers and visualize

better ways in adding value to their lives.

Values SIMCON is a customer-oriented company. People is the most valuable asset in our organization. Demands every member to demonstrate optimum level of

integrity, fairness, transparency. SIMCON is a performance-driven company and highly

concentrate About Team effort.

Main Brand Representation Of the SIMCON

Chocolates

Fruit Juices Confectionary

Coconut Milk Powder

Beer Products

Tea & Coffee Drink

Tea Products

Fruit Products

Coconut Milk Powder

SIMCON Main Products Hierarchy

Category

Beverages

Food Chocolates

Confectionaries

Coconut Milk

Powder

Non-alcoholic BeverageNatural juicesBoncafe' Icafe' coffeeDilmah Tea

Beerenberg Jams

Cadbury Chocolates

MentosHappydentCenter Shock Centre Fresh Alpenliebe Chloromint ChocoliebeBigbabool Lollipops

Santan Instant Coconut Powder

SIMCON Products

PROMOTIONS

DUNAR Basmathi rice launch. (2103)

Chocolate promotion (Free Tasting and Discount up to 30%/Lucky Draw)

Villa Inter school Futsal Cup 2011

Café’ Al Fresco Illy Promotion(Buy one get one free promotion)

Illy "Drink to Win" Promotion (Lucky Draw promotion 2012)

Snapple Promotion

Competitor Analysis Normally FMCG Sector is Highly Competitive.

Compare with SIMCON Following Competitors that can be seen in a Maldives.

1.Bestbuy Maldives (BBM) Bestbuy Maldives (Pvt) Ltd has made its mark in the field

of trading and distributorship,started out as the trading arm of Eastinvest (Pvt) Ltd in 1994. Finally the company was floated as a separate entity named Bestbuy Maldives (Pvt) Ltd in 2006

fruit juices Fruit Juices

Coconut Milk Powder

Fruit ProductsFruit Products

Confectionary products

2.BMK Private Limited .

3.Ethumaa Pvt Ltd.

4.Telesto General Trading Pvt Ltd.

5.Happy Market Trading Company Pvt) Ltd.

All These companies are distributing beverages, fruit products and confectionaries.

COMPETITIVE PRODUCTS

Reasons Behind Select SIMCON

One of South Asian leading FMCG international company, as its

reputation in the market well known and I will like to gain experience in

this field.

I think as a fresh Graduate to take a better sales and marketing

Experience , SIMDI Consumer Division is a better place.

Most familiar and Well known Brands are Distribute by the SIMCON

(cadbury,Berry Drinks, Dilmah Tea,Prefetti ,P&g Products)

To Improve the Brand awareness ,Sales and PR Skills.

To Discover the Different Cultures, Attitudes and buying behavior of

Asian region.

I want a good platform to start my career and improve my skills very

well and to give my maximum to the SIMDI Group.

Thank You.