sim 2009 presentation
DESCRIPTION
TRANSCRIPT
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Branding
Brands Screen
Ahmed El-Ridi
&
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What is a BRAND?
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The American Marketing Association (AMA) defines a brand as
"name, term, sign, symbol or design, or a combination of themintended to
identify the goods and services of one seller or group of sellersand to
differentiate them from those of other sellers.
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What is Branding?
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Branding is not about getting your target market to choose you over the competition
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It is about getting your prospects to see you as the only one that provides a solution to their problem.
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The objectives that a good brand will achieve include
Delivers the message clearly
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The objectives that a good brand will achieve include
Delivers the message clearly
Confirms your credibility
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The objectives that a good brand will achieve include
Delivers the message
clearly
Confirms your credibility
Connects your target prospects
emotionally
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The objectives that a good brand will achieve include
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
![Page 12: Sim 2009 Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061200/5472dc83b4af9f980a8b502c/html5/thumbnails/12.jpg)
The objectives that a good brand will achieve include
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
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Screen
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"Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand"
Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.
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"Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand"
Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.
![Page 16: Sim 2009 Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061200/5472dc83b4af9f980a8b502c/html5/thumbnails/16.jpg)
"Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand"
Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.
![Page 17: Sim 2009 Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061200/5472dc83b4af9f980a8b502c/html5/thumbnails/17.jpg)
"Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand"
Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.
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It is about getting your prospects to see you as the only one that provides a solution to their problem.
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Branding
Brands Screen
&
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Delivers the
message clearly
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
- Location Based- Related- Current- Clear and Vivid- Time of the day
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Delivers the
message clearly
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
- Clear and Vivid
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Delivers the
message clearly
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
-Location Based
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Delivers the
message clearly
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty - Related
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Delivers the
message clearly
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
-Location Based- related- Clear and Vivid- Time of the day
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Confirms your
credibilityDelivers the
message clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
- Quick Updates- Fresh Information- Correct Information- Current Information
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Connects your target prospects
emotionally
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
- People You relate to- Fresh Information- Correct Information- Current Information
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Motivates the buyer
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
![Page 28: Sim 2009 Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061200/5472dc83b4af9f980a8b502c/html5/thumbnails/28.jpg)
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
Motivates the buyer
![Page 29: Sim 2009 Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061200/5472dc83b4af9f980a8b502c/html5/thumbnails/29.jpg)
Concretes User
Loyalty
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
If you manage it, it will improve.
What you can measure, you can manage,
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Concretes User
Loyalty
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
- Understand viewership patterns by time of day- Monitor impact of changing content on viewership patterns- Understand Return on Investment (ROI)- Understand Return on Objectives (ROO)
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Concretes User
Loyalty
Delivers the message
clearly
Confirms your
credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
- Multiple choice: choose from vendor’s messages for current slot- Skip current message if not right audience- Balance qualified viewers among all ads
If you manage it, it will improve.
What you can measure, you can manage,