silviu stanescu siemens information and communication carrier next generation networks convergent...
TRANSCRIPT
Silviu StanescuSiemens Information and Communication Carrier
Next Generation NetworksConvergent alternatives
2
The industry versus the industry
Content is king
Users are willing to pay for high-quality services
Flat rate
Wireless voice will cannibalize or even displace wireline voice
Wireline's main value-add is fast Internet – voice will move to wireless
New services like Video on Demandhelp providers move up value chain
Connectivity is king
Users want simple, affordable services; quality is secondary
Pay per use
Wireless will stimulate growth of wireline voice
Wireline will remain the primary delivery system for voice
Cost of deploying new services is high, fast RoI unlikely
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3
Has the communication experience really improved?
Key challenges for
Users:
• Fragmented communication experience
Enterprises:
• Insufficient integration of communications in business processes
• Cost of running separate infrastructures
Carriers:
• Complexity of infrastructure drives OPEX
• Dwindling voice revenue
• High debt load
• Where are the future sources of revenue?
5
Making the vision real for users
• Multimedia to wireline and wireless devices
• SMS and MMS to wireline and cordless phones
• Easy-to-install customer premises equipment (DSL, WLAN)
• Videotelephony merges Internet and TV
• Easy access to corporate network from home
• Attractive wireline, cordless and mobile devices
6
Making the vision real for enterprises
• Full integration of communication applications in workflows
• Joint development of integrated communication applications with IT leaders
• IBM, Microsoft, SAP
• Portals and new services that help enterprises personalize their offerings
• Anywhere anytime access to services and applications provided by enterprise networks
7
Making the vision real for providers
• Indoor/outdoor convergence sustains value of wireline network
• Wireline/wireless interoperability brings wireless features to wireline
• Flexible new business models, e.g.:
• Mobile models, e.g. pay per use
• Subscription marketing• New billing options
• Revenue-generating services
• Video telephony• Downloadable ring tones for
cordless and wireline phones• IP Centrex