Silvio Napoli at Schindler India

Silvio Napoli

33 year old Italian Former rugby player MBA from Harvard Business School Chosen to start branch in New Delhi Schindler produces elevators After 8 months had not installed an

elevator

The Indian Entry Project

No ideal partner 100% Whooly owned company in India Napoli developed detail analysis Moved to India to lay the ground floor

Omen of things to come

Broken elevator Stitches- first morning Infectious food poisoning- two weeks

later Broken front tooth- two weeks

Forming Schindler India

Recruiting the team Developing the relationships Strong- headed and single-minded

manager

The India Elevator Market

Economic Liberalization Revived the construction industry Ban on collapsible gate elevators Increased tourism High-rise office facilities Competiton

The Indian Business Plan

The Standard Product Strategy Simple, standardized elevator Outsourcing Strategy

Implementing the Plan

Business Challenges› Glass Wall› More than cost estimated› Increased import duties› Not one single elevator in eight months