SilverStripeTim Stuckey - Account Director, Bliss Media

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Contents1. More for less

2. Proprietary to ‘supported Open-Source’

3. Our Clients

4. Direct Benefit

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More for less

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• Solution value

• Flexibility

• Support

• Cost

• Implementation time

• Risk/ Liability

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Proprietary to ‘supported Open Source’

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Then• 2 internally developed and supported

CMS’s

• Large organisation clients

• Strong revenue stream

• Client-driven development roadmap

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The market• CMS increasingly client-dictated

• Features/functionality in briefs increased

• Internal technical support

• Change full-service focus

• Starting to see more value for clients

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We are a creative digital agency producing world class user experiences across web, ecommerce & mobile

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We placecustomers at the centre and invest heavily in the creative process - including wireframes, ideas generation, competitor analysis, workshops, user focus groups and great creative execution.

Our USP

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Cabrini Redevelopment• Find a Doctor

• Online Booking

• Online Payment

• Donation Payment

• FAQ

• GP only area

• Multiple photo galleries

• 62 page Business & User Requirements

• Multiple Access Levels (across differing functions)

• 20 templates and wireframes

• We delivered more for less

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Open source with liability

• Design & Development Flexibility

• Extensions

• No annual cost

• Pre-sales technical lead

• Positioned Bliss to deliver outcomes

• Warranty choice

• Offer supported or unsupported

• Direct technical engagement

• Ensure high quality delivery and coding practices

• Increase customer value and confidence

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Importance

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Direct Benefit

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Digital Strategy

Bliss Media continue to work with our clients as a digital strategic partner to continually review and improve.

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Planning WorkshopsCollaborate regularly to innovate, improve, drive conversion and increase market-share.

• Non-billable Account Direction• Define KPI’s• Detailed analytical analysis • Develop benchmarks • Discuss campaign ideas• Discuss greater marketing / communication mix

TextText

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Conversion Optimisation• Post Launch measure conversion

funnels with Google Analytics to see where offering drops short of expectation

• Improve design and user experience to increase conversions

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Traffic Generation throughSEO & SEM• Develop Monthly SEO campaign to

organically rank for targeted keywords in first page of Google

• Develop SEM Pay Per Click campaigns to drive targeted traffic and sales

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Social Media & Creative CampaignsLook at engaging customers through Social Media channels, including Facebook, Twitter and YouTube, through:

• Promotional content and specials• Online competitions• Creative viral campaigns

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Customer Acquisition& Loyalty

• Identify ideal customers• Reach out to customers in distress

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Promotions &Email Direct Marketing• Drive newsletter subscriptions

through the site

• Segment customers by areas of interest and relevance

• Deliver targeted and relevant messages through software integration

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