silver star mercedes-benz october 2011 newsletter
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Silver Star Mercedes-Benz October 2011 NewsletterTRANSCRIPT
CustomerNewsletter
Keeping you in the know
O c t o b e r 2 0 1 1
R-Class Crossover
Your large family can now travelin luxurious, spacious comfort inthe long wheel- base Mercedes-Benz R Class family crossover.
If six or seven people are onboard, third row passengers willbe comfortable in their easy- to-reach one plus one executiveseats. Relax in the comfort ofyour cabin with front and rearairconditioning and an electricsliding/tilt glass sunroof for thatextra feeling of luxury.
For more convenience and added comfort the R-Class boasts the Memory Package for thedriver’s and front passenger seats including 4-way lumbar support; as well as steering and wingmirror memory, saving you the hassle of constant adjustments.
You can easily re-configure the seating to accommodate six or fewer, all in executive chairs witharmrests in the front and second rows.
For entertainment the R-Class is equipped with blue tooth hands free telephony, radio and 6CDchanger with i-Pod connectivity AUX in, USB, etc.
An extra touch is added with thefactory fitted chrome package furtherenhances and distinguishes the look ofthe R-Class. The window frames andbeltline trim strips are appliqued inhigh gloss aluminium. The doorhandles and rub strips are painted inthe vehicle colour and feature chromehighlights (chrome highlights for doorhandles. The simulated underguard atthe front end sports a chrome look. Allof this makes the R-Class a seriouslysporty and attractive family crossover.
2012 Mercedes-Benz R Class
2012 Mercedes-Benz R-Class Seating Capacity
LUXURIOUS FAMILY CROSSOVER FIT FOR ROYALTY.
Stewart MotorsPage 2 October 2011
SILVER STAR MOTORS HOLDFIRST IN A SERIES OF
CUSTOMER FOCUS GROUPS
In an effort to bring customer service to the
highest possible standard, Silver Star
Motors, Mercedes-Benz dealer, recently
held its first Customer Focus Group meeting.
Frank discussions were held with a small
group of seven (7) customers in this first in a
series of focus group meetings which
discussed the best practices to bring about
the highest levels of customer satisfaction.
All were encouraged to speak freely of their
experiences with Silver Star Motors and to
explore ways of bringing the dealership to
the desired Stewart’s Automotive Group
standards of excellence in service delivery.
Chaired by Chris Green, Silver Star’s recently
appointed Service Manager, who, with his
years of luxury brands experience in the U.K.
and Middle East, is committed with his team
to bring about the desired change to the
Mercedes-Benz’s customers experience.
In attendance was Mrs. Jacqueline Stewart-
Lechler, a director of the Stewarts
Automotive Group with special
responsibility for Mercedes-Benz, as well as
other staff integral to excellent customer
service.
From L-R: Mrs. Stewart Lechler, Ian Medows, Happy Customer, Mariclair Lyons, Happy Customer #2,Happy Customer #3.