silent sensor cleantech february 2013

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Tire Pressure solutions using passive RFID technology Marcus Taylor Silent Sensors Ltd

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Page 1: Silent Sensor Cleantech February 2013

Tire Pressure solutions using passive RFID technology

Marcus TaylorSilent Sensors Ltd

Page 2: Silent Sensor Cleantech February 2013

Making you cleaner, safer & saving you money!

Page 3: Silent Sensor Cleantech February 2013

Adding value to TPMS and lowering TCO

TPMS/RTPM solutions exist but with technical and commercial challenges

SilentSensors’ solution is precise, low cost, uses proven RFID & requires no maintenance

• Average error ≈ 1psi (cars) & 2psi (trucks)• Texas Instruments guaranteed performance• Rugged - wide temperature operating range

• No batteries, whole replacement units or wheel or tire removals

• Less than £1 and 10g per tire• Typically half or less than competing solutions

• Products for existing (retrofit) & new markets• Existing market solution – easy retrofit cap• New market solutions (built-in stem or patch)• Patented for ≈ 75% of global market

• Inaccurate range of readings•Wide margin of error

• Complicated maintenance typically requiring wheel or tire removal

• Expensive (typically ≈ £50 a wheel)• On-going battery requirements

• Typically confined to new vehicle market• Limited retrofit potential

Page 4: Silent Sensor Cleantech February 2013

Where are we today?• Start-up pre-revenue• Preproduction trials ready to start in March– 10x 18 wheeler Vehicles

• Ready to manufacture and commercialize– Working pre mass production prototypes

• Patents granted and pending– June 2009, WO/2009/077752 Measuring tyre Pressure, US Patent No

12/808,908, awarded Europe and US, applied for Canada, Japan, Australia– December 2011, GB1121916.9 Measurement Sensor, Potential world wide

coverage, General patent for passive sensor technology• Founder team in place and recruiting– Dr. James B. Gambrell (Chairman), Dr Jonathan Ingram (Chief Scientist &

MD), Ashley Duddle (Engineering Support), Gillan Ward (Sales and Marketing Director), Marcus Taylor (Business Development Director)

• Founder Financed to date• Cheaper, better and more versatile than competitors

Page 5: Silent Sensor Cleantech February 2013

Go To Market and Funding Strategy• B2B Market Segments and Channels priorities–1st Fleets, 2nd Car and Manufacturers, 3rd Tire

Manufacturers, 4th Fuel Stations

• Sustainable & scalable Revenue Model–Sale of RFID Sensor and Readers–Recurring revenue through integration with asset

management systems with partners

• Funding Sought–£3M for commercialisation and marketing–Revenue Gross year 2- £3M; year 3-£15M; year 4 - £60M.

Page 6: Silent Sensor Cleantech February 2013

Food for thought

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Ward's, est. 2010 1 billion vehicles globally; Assuming tires under inflated by 10%;

Just in fuel and tire wear we could save the planet

£20 Billion pounds per annum

How far did we drive today with our under inflated tires?

Page 7: Silent Sensor Cleantech February 2013

Thank you

Marcus Taylor

Silent Sensors Ltd

www.silentsensors.com