1. Signs of Television Semiotics

2. Semiotics as a Science

Swiss linguist Saussure (1857 - 1913)

Charles Sanders Peirce (pronounced purse), (1839 1914)

3. Central concerns of Semiotics

The relationship between a sign and its meaning

The way signs are combined into codes

4. Signifier + Signified = Sign The signifier is a physical object, eg- a sound, printed word or image. The Signified is a mental concept (bearing no necessary relationship to the signifier) The sign is the associated total which relates the two together 5.

The 3 elements are determined by our culture or are in some sense, man made

6. Iconic, Motivated Signs Portraits - photographs are iconic 7. 8. 9. The form of the signifier determined by either the signified or by convention

The form of the photograph is determined by the appearance

The form of the generalised car on a traffic sign is determined by convention

motivated arbitrary 10. Arbitrary, unmotivated signs 11. Three orders of signification 12. Second-order signs 1: myths 13. Second order signifiers 14. 15. Second-order signs II Connotation (denotation) 16. 17. 18. Metaphor and Metonymy The Crown A dish Players on the World Stage 19. 20. Paradigms and Syntagms Selective/associative (or paradigmatic) dimension (metaphor) Combinative/syntagmatic dimension (metonymy) 21. paradigmatic syntagmatic 22. Media and Genre Paragigms 23.