signal introduction

8/2/2019 Signal Introduction

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INTRODUCTION

Jeff Judge

CEO


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2011 Signal. Proprietary and Confidential.

Todays Agenda

1. Introducing Signal

2.Product Overview

3.Customer Success Stories

4.Next Steps


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INTRODUCING SIGNAL


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Who we are

Based in Chicago, founded in 2006History of success

One of the fastest growing

companies in the U.S.

#2 fastest growing

marketing softwarecompany

#11 most popular

marketing automationsoftware

Hundreds of great clients


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More media = shifting consumer

consumption habits

1,000,000,000,000 Web Pages

800,000 Smartphone Apps

200,000,000 Tweets Sent per Day

900,000,000 Pages on Facebook

2.1 Trillion Text Messages Sent per Day

90 Trillion Emails Sent per Year


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Sound Familiar?

I dont know my customers well enoughsince there isnt one placewhere data about my customers, subscribers, fans & followers can be

viewed together

Lack of single customer database makes it impossible for my

marketing efforts to be as relevant and targeted as they need to

I spend several hours a week managing many vendorshuge waste of

time

I dont do any location-specific marketing becauseI have no way to

segment by location

I need better tools to manage messages sent by my franchisesto makesure they are consistent with our brand standards and positioning


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All quotes from Signal customers


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The Culprit

Walls between you, your data, your locations, and yourmarketing channels

Your Marketing

Channels

Your

Data

Your

Locations

You


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Your

Customer Data


Your Marketing

Channels

Your

Team

The Solution

One marketing platform that unifies:

Your

Locations


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Accelerated SubscriberGrowth

Highly Relevant andPersonal Marketing

Save Time and

Maximize Budget

A Complete Database

of Customer Insights

The Result

Top QSR: 71%subscriber growth in 6

months

Top Retailer: 105%

subscriber growth in 9

months

Open rates increase

186% when using Signal

personalization &

targeting

Average reduction of

2.5 vendors when

switching to Signal


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Email Marketing providers dont bring email & SMS subscriber datatogether in one platform

How is Signal Different?

Email Marketing providers give you the tools to manage your lists,but none to grow your lists

SMS Marketing providers only focus on sending text messages they dont integrate with email, social media & your customer data

The only product with a workflow to manage email, SMS & socialmarketing across locations & franchises


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Dont Just Take Our Word for It

Its really a one

stop shop for us

and reduces much

of the additional

work that is

usually required

with integrating

separate

platforms/

systems/channels/

etc.

Kara PhillipsMobile Marketing

Manager, Sears

Signals direction is

spot on with how

weor any QSR for

that mattermust

adapt its marketing

to fit todays cross-

channel consumer.

David Stidham

VP of Marketing,

Culvers

The team was very

patient, walking

me through the

process step-by-

step. But after the

first one, I was able

to manage the

whole campaign by

myself online.

Caitlin Coble

Director of Social Media,

TOMS Shoes

Signal continually

researches and

launches new

products and

services, designed to

compliment and

advance what were

offering to our

customers. Their

expertise and

responsiveness is

truly unmatched!

Brandon Hollembeak

Product Manager,

Apartments.com


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Dont Just Take Our Word for It

Brands that use

Signals tool can

either let individual

store operators craft

deals themselves of

create a cache of

deals that operators

can take advantage

of for their local

marketing.

Our franchise

partners are SO

excited about

Signals solution.

And the best of for

us? The system is so

intuitive and easy to

use that we dont get

any calls for

support.

Anne Jensen

Brand Manager, Culvers

Id recommend this

platform to similar

companies. I love

the interface, the

usability, and how it

ties together all the

digital

communications in

one place.

Stephanie Phan

Business Development

Manager, Veev Spirits


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PRODUCT OVERVIEW


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Mobile Marketing Email Marketing Social Marketing

Interactive Promotions Page Management Multi-location Marketing

The Signal Pillars


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Customer

Database

Subscriber Data

Fan & Follower Data

Campaign Data

Your Customer Data

Third Party Data

Relevant and

Personalized Content

Segment By Attribute

Dynamic Data

Target Locations

Drip Campaigns

Publish Across

Channels

Scheduling

Custom Email Templates

Custom Web Templates

Grow Subscribers & Fans

Coupons

Sweepstakes

Polls & Trivia

Surveys

Reporting & Analytics

Customer Analytics

Campaign Performance

Channel Performance

Social Monitoring & Analytics

Manage Locations

Rights & Roles

Approval Workflow

Multi-location Analytics

The Signal Framework


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Your Customer Data

Survey data, transaction data

Fan & Follower Data

User profiles, conversation history,basic demos

Subscriber Data

Contact info, attributes,

channel preference

Campaign Data

Open & click rates, promotion

entries, coupon redemption

Third Party DataDemographics, geography

The Single Database


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Personalize

Dynamic tags to insert name. demos,

custom attribute

Target Locations

By region or shared attribute

(eg. recently renovated locations)

Segment

By demo, preferences, campaign participation

Drip Campaigns

Based on opt-in date, birthday, anniversary or

any date-based milestone

Hyper-relevant Content


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Custom Web Templates

Create web pages like entry forms & customize

with your own HTML

Schedule Messages Across Channels

Set SMS, email, Facebook & Twitter messages to

send at any future date & time

Custom Email Templates

Choose from our templates or create your own

via our HTML/CSS editor

Mobile + Email + Social + Web


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SweepstakesMultiple game options run across SMS,

Facebook, Twitter & web

Polls & Trivia

SMS & web voting or trivia contests with multiple

game options

CouponsPlain text coupon codes or mobile-optimized

web coupons with view limits & bar codes

Surveys

SMS surveys with multiple question flows, data

collected added to customers database profile

Grow Subscribers, Fans and Followers


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Campaign PerformanceTrack delivery stats, open & click rates, entries

and social engagement

Channel Performance

Determine which channel is driving results when

running mobile, email & social campaigns

Customer AnalyticsTrend subscriber & fan growth in total & by list,

profile your database by demos & attributes

Social Monitoring & Analytics

SMS surveys with multiple question flows, data

collected added to customers database profile

Reporting & Analytics


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Approval WorkflowProvide franchises with templates & message

libraries while still enforcing approval rights

for any message scheduled

Multi-location Analytics

Determine performance by location for subscriber

growth, coupon redemption & campaign engagement

Rights & RolesManage access rights for tiers of corporate

marketers, regional managers & franchises

Manage Locations & Franchises


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CUSTOMER SUCCESS STORIES


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Customers

Multi-Location Businesses Consumer Packaged Goods

Entertainment/Online Services

Agencies


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RESULTS

840K+ email & SMSsubscribers

Up to 350% increase in

sales for stores

effectively using SMS/

email coupons

Up to an 800%

increase in

transactions for stores

effectively using SMS/

email coupons

National & Franchise-level marketing across 400locations

Franchises subject to regional or corporate approval

Management of SMS & Email database Time-based SMS & Email coupons based on off-peak

times, customer birthday & opt-in anniversary

Offer exclusive content, such as Flavors of the Day Segmentation based on location & customer

preferences


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RESULTS

9 million+ SMSsubscribers

Sent 300 million SMS

in 2010

Full integration of their

in-house customer

database with Signal,

expected deeper

segmentation based on

customer purchase

behavior in 2012

Management of their Shop Your Way Rewards SMSLoyalty program

Customers sign-up, are assigned a pin & can retrieve points viaSMS

Regularly survey members via SMS for data such as mobilephone type & category preference

Send member-only SMS coupon codes, tracked at POS

Send exclusive offers to store events and sales vialocation & buyer preference segmentation

Provide in-store customer support via SMS In-store signage drives customers to text in feedback, which is

tied to store sales performance to identify areas ofimprovement


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RESULTS

~4 million SMSsubscribers

Gained 200k new

customers with 10 Days

of Deals campaign

10 Days of Deals also

generated 1.3 million

entries

Management of their SMS database Subscribers segmented by movie and/or game preference &

receive content specific to those genres Send member-only SMS coupon codes, tracked at POS

Use of Promotions to drive both subscriber andcustomer growth

2011 10 Days if Deals promotion won Forrester Groundswell

Award

Provide SMS locator service to help customers quicklyfind the nearest kiosk


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NEXT STEPS


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Your job is harder than it needs to be

Youre managing too many vendors, disparate data sources are limiting your customerknowledge and both combine to hurt the relevance & effectiveness of your marketing

On top ofthat, there arent any tools to help you market at the local store level (especially ina franchise model)

Signal has the only platform platform that unifies your data,marketing channels and locations

Signal has a proven track record of improving customer ROI

Want to see a demo?

Summary

signal introduction

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