signal 2013 media kit booklet-final-pdf:layout 1...benefits of advertising with signal media: free...

SIGNALSIGNAL Magazine • SIGNAL Online • SIGNAL Connections

AFCEA INTERNATIONAL MEDIA

2013 MEDIA

KIT

2013 MEDIA

KIT

About SIGNAL.......................... 2-3

Audience.................................. 4-5

Buying Power & Value Added Marketing ...... 6-7

Lead Generation & Online Offerings...................... 8-9

Enhanced Opportunities & Multi-Channel Programs...... 10-12

Online Directories & Premium Packages Program......13

2013 Editorial Calendar........ 14-15

Rates & Specifications............... 16

We’re more than a magazine — We’re AFCEA.

SIGNAL 2013 media kit booklet-FINAL-PDF:Layout 1 12/11/12 4:39 PM

SIGNAL Media is an international news organization providing the information needed by upper management decision makers in all branches of defense and government organizations as well as by civilian contractors who serve these decision makers worldwide.

SIGNAL meets the information needs of decision makers and operators in global defense, security and intelligence communities by providing highly targeted, unbiased and relevant editorial content.

Areas of focus that extend throughout all government, military andindustry arenas include:

C4ISR Intelligence Cyber Technology Programs Electronics Homeland Security Science & Technology Information Systems Communications

SIGNAL Magazine is the official publication of AFCEA International, and through that affiliation, it is the only publication that can offer AFCEA’s prestige and credibility to its advertisers. AFCEA International is a non-profit association established in 1946 as an ethical forum for advancing professional knowledge and relationships in the areas of communications, information technology and electronics for the defense, homeland security and intelligence communities.

SIGNAL is recognized worldwide for timely, in-depth, award-winning coverage and insightful reporting on cutting-edge defense and government communications and electronics issues.

SIGNAL’s list of awards:

SIGNAL explores new products and applications to include compre-hensive coverage of programs and solutions. Every issue of SIGNALfocuses on dynamic themes while providing applicable current newsand information through special reports and stand-alone articles.

SIGNAL Magazine delivers a solid, high quality readership. In additionto its steadily increasing audited circulation of 33,938, SIGNAL isactively promoted and distributed at more than 30 AFCEA events each year. It also is sent directly to a number of high-rankinggovernment officials and agencies focused within the areas ofSIGNAL’s editorial coverage.

SIGNAL Media evolved from the flagship SIGNAL Magazine and delivers content in a variety of platforms. SIGNAL products are asunique as SIGNAL advertisers, offering a customizable approach to your marketing investment.

ABOUT SIGNAL

2

“SIGNAL ensures I stay up-to-datewith the latest DoD news andprovides a look into what the futureholds. I use it for trending upcomingprojects and strategies. Couldn’twork effectively without it!”

Business Operations Manager, Contracting Industry

Product Mix Attributes:Print—a long shelf life to facilitate awareness and loyaltyDigital Edition—rich media for enhanced visibilityOnline/Web—faster distribution and additional unique contentE-newsletters—targeted delivery to individual inboxes Webinars and Lead Generation—custom results and leadsDirectories—powerful searchcapabilitiesSocial Media and Blogs—readerdriven content and discussion

Benefits of advertising with SIGNAL Media:

■ Free multi-channel advertisement placement and link activation in the digital edition which includes web browser, pdf, iPad, Android, iPhone and Kindle Fire versions.

■ Complimentary website listing in the Index to Advertisers, which is included in the print, digital and web products.

■ Monthly bonus incentives at no additional charge.

■ Bonus distribution at many conferences throughout the year.

■ Cost-effective frequency discounts.

■ BPA Worldwide audited circulation.

■ Distribution to the worldwide AFCEA International membership plus subscribers.

■ Long-term exposure to the market.

■ Brand awareness.

Advertisements in SIGNAL provide readers with essential insight into the defense, cyber security,intelligence and homeland security markets. Readers trust SIGNAL to deliver relevant contentthrough all media. Companies branding their products and services through SIGNAL advertisingfind a receptive, a dedicated and an engaged audience that is ready to take action.

SIGNAL’s credibility combined with AFCEA’sreputation enables its professional writing staff to have editorial access to top military,government and industry officials. When itcomes to media relationships, leaders trustSIGNAL and its unbiased reporting on allsubjects, from technology to policy, programsand research. Readers recognize thisconnection, ranking SIGNAL Magazine as the#1 benefit of their membership.

Be part of the SIGNAL Media team, and help inform key decision makers about yourspecific products and services through SIGNAL Media advertising.

AB

OU

T SIG

NA

L

3

“SIGNAL Magazine articles are always cutting edge, timely and incisive with information that keeps me abreast of technology innovations in our chosen field of expertise, as well as the performance of any new or fielded systems. Keep it up!”

Chief, Air Staff


SIGNAL Audience Snapshot

SIGNAL’s audience is exclusiveSIGNAL readers are a dedicated high-level international audience with a broad range of job titlesand duties that include:

■ Executive Management (CEO/President/Vice President) ■ Strategists ■ Program Managers ■ Project Managers ■ Engineers ■ IT/MIS Management ■ Staff Directorate

SIGNAL readers are exclusive and loyal to SIGNAL Magazine. They do not read other defense andgovernment publications on a regular basis and look to SIGNAL for relevant, accurate and clearlypresented information.

Percentage of SIGNAL readers who DO NOT read other publications0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%| | | | | | | | | | |

AUDIENCE

88% DO NOT read Armed Forces Journal

88% DO NOT read Defense Systems

83% DO NOT read C4ISR Journal

78% DO NOT read Government Computer News

76% DO NOT read Federal Computer Week

72% DO NOT read Defense NewsSource: Readex Reader Study 2012

4

One-third of readers are active duty military orgovernment/civilian.

One third of readers are retiredfrom the military or governmentand performing similar duties inthe private sector.

The typical reader is 53.3 years old.

Readers are highly educated.52% have earned advanceddegrees. 85% holdbaccalaureates.

AU

DIE

NC

E

SIGNAL’s reach continues to provide growing market awareness to its advertisers

The average qualified circulation of SIGNAL has continuously grown with each BPA Statement for the past 10 years.

95% paid circulation

71,269 total readers each month*

*33,938 total circulation times 2.1 readers per copy. Sources: Readex Reader survey 2012 and BPA Statement, June 2012.

SIGNAL’s readers value the content and spend time with each issue by having an average readingtime of 50 minutes; 58% have read all of the last four issues; 41% pass their copies on to at leastone other colleague; and 43% retain their copies for future reference.

SIGNAL readers consistently give the award-winning editorial high marks!

90% find the magazine informative

86% find it current with technology

82% find it easy to read

81% find it to be a good source of electronics communications information

SIGNAL appeals to the informed professional whowants to keep abreast of important developments inhis or her field. The in-house journalists collectivelypossess decades of experience and provide 90% ofthe writing and all the editing, ensuring quality, accuracy and credibility matched by none.

Our readers prefer SIGNAL to other industrypublications by a ratio of more than 3 to 1.

Sources: Readex Reader Study 2012 and BPA Statement, June 2012

5

“SIGNAL provides a good overall perspective of the defense sector. There are articles that are informative andeducational. If you are in the defense community, or interface with this community, SIGNAL should be a part ofyour nightly reading.”

Senior Vice President Operations, Industry


BUYING POWER & VALUE ADDED MARKETING

Source: Readex Reader Study 2012

SIGNAL readers take buying action SIGNAL Magazine readers are engaged readers. They often take action because of advertisements they see in SIGNAL.

82% of readers say they took at least one of the following buying actions in the past year as a result of an advertisement they saw in SIGNAL:

• Purchased/Ordered/Recommended a product

• Passed advertisements along to co-workers

• Visited an advertiser’s website

• Discussed advertisements with co-workers

6

“SIGNAL is the only publication I read cover to cover. It is veryinformative for those in thecommunications field.”

Director of Business Development, Electric Power Industry

“Great and interesting magazine. As a Mechanical Engineer (non-military), I like catching up onthe latest and greatest of technologyin and out of the military.”

Design Engineer, Automotive Industry

SIGNAL readers have buying power! They work with average budgets of $34.8 million

63% of readers anticipate purchasing information systems products and services during the next 12 months.

50% of readers anticipate purchasing training, education, certification, engineering and technical support products and services.

43% anticipate purchasing security related products and services.

BU

YIN

G P

OW

ER

& V

ALU

E A

DD

ED

MA

RK

ETIN

G

7

SIGNAL offers Value-Added Marketing Opportunities for Advertisers in Every Issue

January: Product AnnouncementAdvertisers may submit a product release for distribution in theJanuary SIGNAL Connections E-newsletter.

February & August: Ad Perception StudyFull-page advertisers receive direct reader feedback on their message.

March, July & November: Product ProfilesAdvertisers may include a photograph and a 75-word productdescription for this special print section.

April: Logo BannerHalf-page or larger advertisers may submit a logo banner for thewebsite or in SIGNAL Connections during 2013. Exact placement based on availability.

May: Mobile Enhancement CreditOne enhancement, such as video or slideshow, added to youradvertisement on the web, pdf, iPad or Kindle Fire digital editions; or a banner advertisement on smartphone versions.

June: White PaperAdvertisers may submit a white paper or research report for posting on the SIGNAL website.

September & December: Press ReleaseAdvertisers may submit a press release for posting on the SIGNAL website.

October: Advertorial SpaceHalf-page or larger advertisers may submit a quarter-page, black and white pdf to run a case study, testimonial or advertorial in a special print section.

Advertisers that sign a 12-time frequency contract receive additional incentives. Ask your SIGNAL account executive for details.

Your advertisement in SIGNAL Magazine also includes digital and mobile distribution Every issue of SIGNAL features a Digital Edition on the web, iPad, iPhone, Android tablets, Android smartphones and the Kindle Fire, as well as in pdf format. Your print advertisement in SIGNAL is produced and included free of charge in all digital and mobile editions of SIGNAL Magazine. Distribution sponsorship and advertisement enhancements are available. Ask your account executive for details.


LEAD GENERATION& ONLINE OFFERINGS

SIGNAL offers proven Lead Generation vehicles

WebinarsThis interactive medium allows you to partner with SIGNAL to deliveressential information to your customers and potential customers.Sponsors of the SIGNAL Webinar Series gain high-level visibility asindustry experts while generating solid sales leads. Attendees arecarefully selected based on criteria supplied by your company fromthe extensive database of defense and government communicationsand electronics industry professionals who read SIGNAL each month.

SIGNAL Webinar Series sponsors receive:

■ Branding as a SIGNAL Webinar Series event. ■ SIGNAL‘s Editor in Chief Bob Ackerman is usually the moderator for the broadcast. ■ A month-long series of customized email invitations is sent to a targeted audience. ■ Logo advertising on the SIGNAL website with links to register. ■ A full-page, 4-color display advertisement in SIGNAL to promote the webinar. ■ A complete list of all registrants’ contact information — highly qualified sales leads! ■ Webinar archiving for one year for on-demand viewing.

57% of SIGNAL readers have participated in a Webinar in the past 12 months!

SIGNAL Media’s Resource LibraryDistribute your white paper, research, case study, Webinar, video or otherintellectual documents through SIGNAL Media’s content syndication and leadgeneration program. Being branded as part of SIGNAL’s Resource Libraryenhances your industry credibility and provides lead generation through adefined campaign spend approach.

The SIGNAL Resource Library can be accessed atwww.afcea.org/signal/resources

This program provides: ■ A dedicated landing page with customizable registration page ■ Weekly activity reports containing the information on the registration page ■ Email promotion of the content availability with additional promotion of the site through print advertisements, web banners and social media

The minimum investment for this program is $1,495. The cost is credited back to the sponsor with the first 23 leads generated. Additional leads are billed at $65 per lead.

SIGNALSIGNALWebinaR

series

8

LEA

D G

EN

ER

ATIO

N &

ON

LINE O

FFER

ING

S

9

SIGNAL’s Web & E-newsletter ProductsWebsite AdvertisingSIGNAL Online is the award winning Web component of SIGNALMedia. The site brings together the content from all media products in one place as well as offers current news articles written exclusivelyfor the Web. At SIGNAL Online, in addition to exclusive articles, youwill find breaking news, current and archived SIGNAL Magazinearticles, recent contract awards, leadership videos, career progressions,the SIGNAL Scape blog and links to SIGNAL Connections E-Newsletter,the SIGNAL Resource Library, Webinars, and Online Directories,including cybersecurity, homeland security and intelligence.

SIGNAL Online can be accessed at www.afcea.org/signal

Website Advertising RatesSkyscraper Banner ................................ $1,280/month*Leaderboard Banner on home page ..... $1,164/month*Leaderboard Banner on article page..... $1,164/month*Logo banners ....................................... $800/month

Advertisers receive a 3% frequency discount if placing multiple insertions on SIGNAL website and/or SIGNAL Connections.* There may be up to three ads in rotation.

SIGNAL ConnectionsSIGNAL Connections is the monthly E-newsletter published on the 15th of each month. This E-newsletter features news briefs, timelyarticles, and local, national and international association content. The average delivered email rate is 33,000. Each issue is then archived on www.afcea.org/signal for 30 days where it receivesthousands of bonus site visits.

SIGNAL Connections Advertising RatesTop Banner.......................................... $1,400/monthLogo Banners ...................................... $834/monthLower Banner ...................................... $1,202/monthAll SIGNAL Connections banners must be supplied as JPEG, suggested file size is 200K.

Coverage and Collaboration Event SitesReach the dedicated and engaged audience of select AFCEA International conferences. Target the audience of registered attendees at the shows of specific interest to your company. Sponsors receive:

■ Rotating leaderboard banner, rectangle banner and standard banner on the site ■ Banner placement on email distributions ■ Acknowledgement of sponsorship on social media sites

This sponsorship available at the following AFCEA International conferences:

■ West 2013 ■ AFCEA International Cyber Symposium ■ AFCEA Homeland Security Conference ■ AFCEA/USNI East-Joint Warfighting ■ TechNet Augusta ■ TechNet Asia-Pacific International

Per event sponsorship is $3,000 or $2,400 if sponsoring more than one event.

Specifications:Home Page, Article Page, Leaderboard Banners: 728 x 90 pixels, suggested file size 200K, non-interlaced GIF or JPEG, 8-bit color format.

Skyscraper Banners: 120 x 600 pixels, suggested file size 200K, non-interlaced GIF or JPEG, 8-bit color format.

Logo banners: 124 x 124 pixels, GIF or JPEG.

Specifications:Top and lower banners: 650 x 72 pixels, JPEG file

Logo banners: 125 x 125 pixels, JPEG file

Top Banner

LogoBanner

LogoBanner

LogoBanner

Lower Banner

Leaderboard Banner

Sky-scraper banner

LogoBanner

LogoBanner

LogoBanner

LogoBanner

LogoBanner

SIGNAL 2013 media kit booklet-FINAL-PDF:Layout 1 3/5/13 11:36 AM

ENHANCED OPPORTUNITIES & MULTI-CHANNEL ADVERTISING PROGRAMS

10

Stand out from your competitors with an Enhanced Advertising Program in SIGNALSIGNAL Magazine offers several options to gain visibility beyond print advertising. Advertiserslooking for special attention can select one of these cost-effective extras to gain reader attention.This list contains the most commonly requested items. If you have an idea that is not included onthis list, please ask your SIGNAL Account Executive.

Space Charge Production Charge

Bellyband* $3,560 $6,975

Sticker affixed to front of book $1,888 $2,600

Barn door Cover $13,721 $6,750

Fold-Out Cover $20,582 $6,750

Insert of furnished CD $3,560 $2,450

Tip-in of 2-page insert* $5,734 $2,100




Polybag of 4- page insert* $11,468 $4,478

Polybag of 8-page insert* $22,935 $4,578

Polybag of 12-page insert* $34,400 $5,328

The production costs associated with each opportunity are estimates and subject to changebased on the final details of your program.

* An additional charge for postage is required for these options. Amount to be determined when details of program are final.

“Although [SIGNAL] is a periodical thatfocuses on DoD issues, sensitive bydefinition, its production standards cancompete with the most popular consumermagazines on the market.”

Owner, Industry

EN

HA

NC

ED

OPPO

RTU

NITIE

S &

MU

LTI-CH

AN

NEL A

DV

ER

TISIN

G P

RO

GR

AM

S

Enhance your print advertisement with a WOW factor

In today’s world, everyone has a different way of consuming content. SIGNAL meets this demand. Readers can find SIGNALMagazine on the Web, as well as in the Apple Apps Store, Google Play and Amazon App Store.

SIGNAL Magazine is available for reading on the following mobile devices:

■ iPad ■ Android tablet

■ iPhone ■ Android smartphone ■ Kindle Fire

Our recent survey results indicate that 58% of the SIGNAL audience has at least one mobile reading device!

SIGNAL Magazine is also available for subscriber download from a web browser.

Enhancement options include:

Web Browser:

■ Cover sponsorship ■ Button Drawer ■ Audio Clips ■ Blow-In ■ Belly Band ■ Video Clips ■ Leaderboard Apple and Android Devices:

■ Audio Files ■ Video Files ■ Blow-In

Apple and Android Apps:

■ App Launch Images ■ Banners (various sizes available)

Interactive media allows for inclusion of slideshows, 360 animation and Twitter hashtag feeds that work on all devices. Elements of the interactive media are individually priced.

Affordable single element insertions and package pricing available through your SIGNAL Account Executive.

Please see our digital mobile supplement for enhancement specifications and requirements.

An added bonus to your digital and mobile advertising enhancements is tracking. Reporting is available to provide pageview, click thru, time spent on page, and other information. This tracking is included with your paid enhancement.

SIGNAL’s digital and mobile editions are powered by Godengo+texterity.

11


ONLINE DIRECTORIES & PREMIUM PACKAGES PROGRAM

12

Your SIGNAL Account Executive can help you build theperfect customized Multi-Channel Advertising ProgramSIGNAL offers a wide variety of advertising options. Each advertising campaign is designed to fitthe unique desired results for each company. However, here are a few suggested advertisingpackages. Contact your SIGNAL Account Executive listed on the back page for assistance inbuilding the perfect advertising program for your organization.

Top Banner

LogoBanner

LogoBanner

Lower Banner

Leaderboard Banner

Sky-scraper banner

LogoBanner

LogoBanner

LogoBanner

LogoBanner

LogoBanner

THREE 1/4-page print advertisements in SIGNAL

PLUS THREE website logo banners $12,436.20 net

THREE 1/2-page print advertisements in SIGNAL

PLUS THREE e-newsletter logo banners $17,423.49 net

THREE full-page print advertisements in SIGNAL

PLUS THREE leaderboard banners $24,692.49 net

TWELVE full-page print advertisements in SIGNAL

PLUS TWELVE skyscraper banners $93,072.00 net

TWELVE full-page print advertisements in SIGNAL

PLUS TWELVE e-newsletter top banners $94,468.80 net

ON

LINE D

IREC

TOR

IES &

PR

EM

IUM

PAC

KA

GES P

RO

GR

AM

13

AFCEA Online Directories AFCEA has created six specific directories to help government, military and industry find resources in specific areas of interest. These directories are:

Use of these directories continues to grow month after month.

Companies who provide a profile for any of these directories can augment its write-up through thePremium Packages Program. This program provides enhancement options to increase visibility.Enhancements include power search result listing, online advertisements, and print advertisement.

Premium Packages Program options:

Platinum Package• Leaderboard or skyscraper advertisement for 12 months on directories home pages• 1/4 page black and white advertisement in the January issue of SIGNAL Magazine• Priority placement from search engine — choose up to 3 business categories and receive listing within the top 4 search results• Full-color company logo and a corporate official photograph in online write-up• Power Search — extend keyword search to within the corporate website to provide directory users one-click access to specific pages of your site

Gold Package• Leaderboard or skyscraper advertisement for 12 months on directories home page• Priority placement from search engine — choose up to 2 business categories and receive listing within the top 4 search results• Power Search — extend keyword search to within the corporate website to provide directory users one-click access to specific pages of your site

Silver Package• Priority placement from search engine — choose 1 business category and receive listing within the top 4 search results• Power Search — extend keyword search to within the corporate website to provide directory users one-click access to specific pages of your site

Enhanced Listing• Power Search — extend keyword search to within the corporate website to provide directory users one-click access to specific pages of your site• Full-color company logo and a corporate official photograph in online write-up

Price Structure:*

Platinum Gold Silver Enhanced Listing Listing Listing ListingNon-AFCEA Member $5,000 $3,400 $1,500 $750AFCEA Corporate Member $3,000 $2,040 $900 $399AFCEA Sustaining Member $2,250 $1,530 $675 $399Small Business Owner $2,250 $1,530 $675 $399

* Price covers additional features for 12 months from the date of signed contract. Premium Package purchase is non-refundable. Basic corporate profile in these directories is free to any company.


SIGNALAFCEA INTERNATIONAL MEDIA

January

February

March

April

May

June

July

August

September

October

November

December

Big Data • Education and TrainingAFCEA International Source Book & Directory

Homeland Border Security • Simulation and Gaming

Cloud Control • Army CommunicationsSemaphore Series: Army C4ISR Center of Excellence

USMC ModernizationSemaphore Series: Army C4ISR Center of Excellence, Part 2

Coalition Interoperability • Research and DevelopmentSemaphore Series: Army C4ISR Center of Excellence, Part 3Country Report: Korea

Cyber Trends • USAF Networking

Mission Mobility • Information Assurance

DISA • C4ISR • Unmanned Systems

The New NATO • Identity Management

Intelligence • Space • Special Report: Cyber

Asia Pacific • Tactical Operations

Nano Technology • Navy ISR

ISSUE FOCUS

2013 Editorial

14

• Defending America Cyberspace 2013• AFCEA Homeland Security Conference• Cybersecurity Symposium

• Army IT Day• New Horizons Symposium• AFCEA Belvoir Industry Days

• AFCEA Spring Intelligence Symposium• C4ISR Conference• Marine Corps IT Day• Gulf Coast Military IT Day• Navy Information Dominance Industry Day 2013• TechNet Korea • TechNet Europe• East Joint Warfighting Conference 2013• AFCEA Solutions: Critical Issues in C4I

• Air Force ISR Industry Day• Round Table Information Exchange• AFCEA International Cyber Symposium

• Global Intelligence Forum USA• Various AFCEA Conferences

• Various AFCEA Conferences

• TechNet International 2013• Biometric Consortium Conference & Technology Expo• TechNet Augusta • Army Intel Industry Day

• AFCEA Fall Intelligence Symposium• C4IST Exhibition• Global Intelligence Forum (Brussels)

• MILCOM 2013• Alamo ACE• TechNet Asia-Pacific 2013

• West 2014

• Product Announcement• Digital Edition

• Ad Perception Study• Digital Edition

• Product Profiles• Digital Edition

• Logo Banner• Digital Edition

• Mobile Enhancement Credit• Digital Edition

• White Paper• Digital Edition


• Ad Perception Study• Digital Edition

• Press Release• Digital Edition

• Advertorial Space• Digital Edition


• Press Release• Digital Edition

SPACE: November 23MATERIAL: December 3

SPACE: December 21MATERIAL: January 4

SPACE: January 25MATERIAL: February 5

SPACE: February 25MATERIAL: March 5

SPACE: March 25MATERIAL: April 5

SPACE: April 25MATERIAL: May 6

SPACE: May 24MATERIAL: June 5

SPACE: June 25MATERIAL: July 5

SPACE: July 25MATERIAL: August 5

SPACE: August 23MATERIAL: September 5

SPACE: September 25MATERIAL: October 4

SPACE: October 25MATERIAL: November 5

BONUS DISTRIBUTION MARKETING INCENTIVES DEADLINES

CalendarEach issue of SIGNAL features

BONUS DISTRIBUTIONbeyond the BPA Audited circulation!

* Bonus Distribution and Marketing Incentives subject to change. Check with your sales representative before placing insertion order.

For editorial submission deadlines please visit www.afcea.org/signal/mediakit/editorialcalendar.asp

15

SIGNAL 2013 media kit booklet-FINAL-PDF:Layout 1 3/5/13 11:36 AM

General Advertising Rates for SIGNAL Magazine: Rates are based on a 12-month period. Advertisers will be short-rated if they do not earn their contracted frequency rate within a 12-month period fromthe date of first insertion. (Figures shown are in U.S. dollars and are payable in U.S. dollars.)

For regions not listed, contact SIGNAL Advertising Headquarters.

New England & Northeastern U.S.: (CT, DE, MA, ME, NH, NJ, NY, PA, RI, VT):The R.W. Walker Company, Inc.Barbara CurleyTel: 561-744-5808 Fax: 561-744-5883E-mail: [email protected]

Southeast, Midwest and Southwestern U.S.:(AL, AR, FL, GA, IA, IL, IN, KS, KY, LA, MI,MN, MO, MS, NC, ND, NE, OH, OK, SC, SD,TN, TX, WI, WV):CCollins AssociatesChrista CollinsTel: 352-563-5264 Fax: 352-795-2163E-mail: [email protected]

Western U.S.: (AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR,UT, WA, WY):The R.W. Walker Company, Inc.Michael WalkerTel: 213-896-9210 Fax: 213-896-9209E-mail: [email protected]

Greater Washington Area (DC, MD, VA): Executive PublishingMike Gribbin, Molly Deise, Caryn SierakowskiTel: 410-893-8003 Fax: 410-893-8004E-mail: [email protected] [email protected] [email protected]

Send all advertising contracts, insertion orders and materials to:

SIGNAL Advertising Headquarters 4400 Fair Lakes Court, Fairfax, VA 22033-3899 USA

Tel: 703-631-6181 or 1-800-336-4583, ext. 6181; Fax: 703-222-8762; E-mail: [email protected]

Send ad material to: http://adportal.afcea.orgSIGNAL Home Page: http://www.afcea.org/signalSenior Director of Advertising: Marsha Carpenter

New Advertiser Discount: Advertisers (and their parent companies) that have not run in the past 18 months and commit to running 3 or more full pages in their contract year qualify for a 10% discount on the earned rate. Advertisers (and their parent companies) that have not run in the past 18 months and commit to running 3 ormore partial pages in their contract year qualify for a 5% discount on the earned rate. Discount applicable for one year only. This discount does not apply to Small BusinessPackage, Consultant and Micro Business Advertising Package, SIGNAL Connections, SIGNAL Online or special opportunity promotions.

Cancellations: See Copy & Contract Regulations in 2013 Rate Card. Printing: Web offset Binding: Perfect Bound

Digital Files: The preferred file format is Adobe Acrobat PDF 1.3, which does not allow transparent elements, however Adobe Acrobat 5.x and higher PDF formats are acceptable. Files must be distilled to specific distiller job options settings. A PDF file should be generated from a high-resolution PostScript file or printedusing high-resolution settings. All items not mentioned should be turned off or set to default or to none. Other acceptable file formats are EPS, TIFF, JPEG. Please access the SIGNAL Ad Portal at http://adportal.afcea.org for detailed instructions and file specifications.

Important notes: Elements must be CMYK, Grayscale or Black Monotone (no RGB or LAB colors). If using InDesign, please flatten transparencies. Spot color thatis not CMYK will be converted. Please submit ad through the SIGNAL Ad Portal at http://adportal.afcea.org. Users must first create an account to login.

Consultant and Micro Business Advertising PackageConsultants and Micro Businesses with 9 or fewer employees can increase visibility and gain recognition inthe same way larger companies do but at a budget-appropriate rate. The price is low, and the advertisementcan range from standard business card reproductions to3-1/2” x 1” display advertisement.One insertion $8002-5 insertions $750 per insertion6-12 insertions $700 per insertionInsertions can appear in any issue of choice. Only one submission of advertisement material accepted with each package purchase.

BLACK & WHITE 1x 3x 6x 12xSpread 13,036 12,502 12,007 11,223Full-page 6,860 6,581 6,319 5,9072/3 page 5,346 5,141 4,921 4,6051/2 page 4,237 4,085 3,933 3,6671/3 page 2,975 2,830 2,728 2,5701/4 page 2,262 2,165 2,089 1,9451/6 page 1,651 1,576 1,529 1,417

COVERS 1x 3x 6x 12xFOUR COLORCover 4 10,214 9,890 9,536 9,036Covers 2 & 3 9,542 9,220 8,911 8,451

We’re more than a magazine — We’re AFCEA.

Advertising DimensionsTrim Size: 8-1/4” x 10-7/8” Minimal bleed size: 8-1/2” x 11-1/8”

Ad sizes Width Depth

2-page spread nonbleed* 15-1/2” 10”2-page spread bleed†* 16-3/4” 11-1/8”Full-page nonbleed 7” 10”Full-page bleed† 8-1/2” 11-1/8”2/3 page 4-9/16” 10”1/2 page island 4-9/16” 7-1/2”1/2 page vertical 3-5/16” 10”1/2 page horizontal 7” 5”1/3 page vertical 2-3/16” 10”1/3 page square 4-9/16” 5”1/4 page 3-5/16” 5”1/6 page vertical 2-3/16” 5”1/6 page horizontal 4-9/16” 2-3/16”

† Set crop marks to trim size. Leave 1/8” padding.* Gutter minimum: 1/2”.

FOUR COLOR 1x 3x 6x 12xSpread 16,434 15,876 15,379 14,561Full-page 8,651 8,355 8,096 7,6642/3 page 7,129 6,914 6,690 6,3951/2 page 6,038 5,881 5,690 5,4541/3 page 4,731 4,621 4,505 4,3191/4 page 4,036 3,964 3,865 3,7211/6 page 3,422 3,365 3,298 3,209

SIGNAL Account Executive Contact Information:

Canada: Tech/MediaGordon BennettTel: 514-695-6129; 877-695-6129 (toll-free) Fax: 514-695-9008E-mail: [email protected]

Agency Commission: 15% of gross to recognized agencies on space, color and position provided account is paid within 30 days of invoice date.

Small Business Package:

The SIGNAL Small Business Advertising Package introduces and reinforces a company’s message by providing three insertions for one low price in the SIGNAL issues of choice. Available to all companies with 50 or fewer employees, this package also includesassistance in choosing the best strategic issues for a company’s message and help for companies that do not currently have creative material.

Small Business Package Rates* B&W 4-Color1/2 page 7,773 8,356 1/3 page 5,452 6,0351/4 page 4,144 4,7281/6 page 2,887 3,470

* All rates are net. No agency discount.

SIGNALAFCEA INTERNATIONAL MEDIA

16

See pages 8-13 for online, e-newsletter, digital enhancement and directory advertising rates.


signal 2013 media kit booklet-final-pdf:layout 1...benefits of advertising with signal media: free...

Documents