Top 3 Reasons why YOUR business Needs Quality Signage

*plus stellar examples from local businesses*

BrandedSac has the pleasure of meeting extraordinary people daily. One in particular is Rich Sampognaro, signage expert and president of Capital City Signs, Inc. Capital City Signs is a full service sign company located in Sacramento, offering consultation, design, fabrication, installation and maintenance.

We got together with Rich, to discuss the top benefits of having signage for your business. Not just a sign that is haphazardly thrown up in front of your store, but a well thought out, designed product.

In addition to the pleasant conversation, Rich provided a few photos from behind the scenes of some signage projects he has completed. One of which you should recognize, wink * wink... we have received so many compliments on our sign, and it really completes the look and feel of our office.

1. First Impressions

2. Tells the Story Having well thought out and designed signage should convey to some degree who you are, and what your business does. In some cases, well designed signage will give insight into the nature of your organization, and the values your business holds. The top sign completed for the Sacramento River Cats, shows the key elements: the team name, area, and a graphic (baseball). The Tomato St. Grill, should be obvious they are a restaurant most likely serving some form of Italian food.

3. Branded Image In addition to the other great reasons, this one aligns most with what we are always telling clients. Having a consistent look, feel, and representation of your business in all mediums is vital. Your businesses signage (interior or exterior) should follow your brand guidelines, and/or resemble any branded pieces you have created via web, print, social etc.

This sign completed for Renwood Winery in Plymouth, CA takes the branded image to a whole new level. Rich incorporated Renwood’s old wine barrel staves for the sign backer, giving a unique rustic feel. Renwood Winery prides themselves on the history, and close-knit nature of their rural country home.

For More information on signage and applicable uses for your business, please visit www.CapitalCitySigns.com or contact Rich Sampognaro at 916- 348-9378 or through email: Rich@capitalcitysigns.com.

BrandedSac wants to thank you for reading our post, we hope you were inspired, or at least got to thinking about your business, goals and how you can incorporate new aspects into your branding strategy.

916.5387.6727 BrandedSac, LLC | All rights reserved Brandedsac.com

For any business to customer entity or businesses with a office, or a storefront, signage is crucial. It is one of the first impressions they will have of your business. It can aid attracting new customers who might other- wise drive right by.

Signage shows the community that you are there, open and ready for business. It can also provide a sense of professionalism, and shows your business is an established entity in your area.