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To blog, or not to blog--that is the question

Whether 'tis smarter in the mind to suffer The slings and arrows of Googles outrageous metrics Or to take arms against a sea of content And by opposing create better content. To blog, to write thin content-- No more--and by writing better content to say we end The saturation of thin content, and the thousand unnatural links from India. 'Tis a consummation Devoutly to be wished. To blog, to write-- To sleep--perchance to dream: ay, there's the rub, For in that sleep, we gain more traffic by doing nothing? When we have shuffled off this cumbersome task of writing. Must give us pause. And think up a strategy. There's the respect That your users and Google deserve. For who would bear the whips and scorns of Google Panda and Thin Content Manual Actions, The pangs of drops in traffic, The insolence of Google, and the spurns of rankings.

Why Should We blog?

¨  Content and SEO go hand and hand, user experience, and can be therapeutic if you like to write.

¨  The numbers don’t lie.

¨  What does Google say? https://support.google.com/webmasters/answer/70950?hl=en

What is the SEO Value of Content?

¤  “Content is king.” You’ll hear that phrase over and over again when it comes to SEO success. Indeed, that’s why the Periodic Table Of SEO Success Factors begins with the content “elements,” with the very first element being content quality. n http://searchengineland.com/guide/seo/content-

search-engine-ranking n More indexed pages (Bigger website)

¤  “Generate long tail content and links (if the content is awesome)” Conrad Saam

Before You Begin to Blog (Create Content)

¨  Audit Your Website ¨  Domain and link Authority: Make sure you are

only using one domain. Do not have a separate blog.

¨  Pinpoint your reason for creating content: Who? What? Why?

¨  Evaluate your website content and navigation: What content is on your site? Who is it targeting? Are you answering all the questions a user may be asking? Repurpose content.

Before You Begin to Create Content (Blog) ¨  Research: What are your competitors doing? What posts are

people sharing and liking on social media? You can use BuzzSumo for help or your social media analytics (insights) for data about preferred content and demographics.

¨  Research some more: What keywords or topics are you targeting? I like to use SEMrush.com for research or sometimes just a Google search because the tools can show a low return depending on the amount of traffic the term or topic is getting. Conrad mentioned Ahrefs for spying on your competition.

¨  Organize and Create a calendar: Again – content (and social media posts) should have purpose. Creating a calendar will help you organize it all. When you create a content calendar, it helps you prepare for future content like holidays and special offers. Start with a 60-day content calendar.

Blogging Types

¨  The News-Jacking blog ¨  The Practice Area Supporter blog ¨  The Influencer blog ¨  The Video blog ¨  The Interview blog ¨  The Stats blog ¨  The How-to and List blog ¨  The Slide Deck blog

The News/News-Jacking Blog

¨  News-Jacking- The art of adding your opinion and ideas into a current news piece.

The Practice Area Support Blog

Sample Topics •  5 things to do after an

accident •  Proving the Legitimacy

of Your Marriage When Applying for a Green Card

•  Civil vs. Criminal Contempt in (Your State)

The Influencer Blog

¨  The Influencer Blog- Content post created with the help from key niche influencers.

¨  How: Get a few experts in your niche to give you a short answer to a specific question in which your readers would be interested. Aggregate these questions and answers into one post. Make sure you write a catchy headline and introduce your question. Get a good headshot from each expert and align it next to his or her answer.

The Video Blog (Vlog)

The Interview Blog

Look within your Community •  Law enforcement •  Local heroes •  Local artists…

The Statistics Blog

¨  Sample: Headlines are important ¤  “Hiring a family lawyer has shown to be a more effective way to collect child support.”

¤  “Hiring a family lawyer increases your chances of collecting child support by 40%.”

The How-to & List Blog

¨  The How-to & List Blog- A post showing the user how to do...

¨  How: A video is worth a million words, especially when it comes to how-to’s. Think about it; when you look up how to do something, would you rather read instructions or watch a video? If you are in a pinch, you can find one that has already been created; however, creating your own video allows you to re-purpose your content. When creating the post for your how-to video, make sure you introduce the video, describe it, discuss it, and show takeaways. You might also want to include a transcription of the video. Research a specific topic in your niche that your clients or users may be asking about.

¨  Sample: ¤  “What to Do if You’re Stopped for a DUI.”

¨  Benefits ¤  Delivers dynamic education content

¤  Good for SEO

¤  Repurpose content

¤  Shows expertise

¤  Decreases bounce rate

The Slide Deck Blog

¨  How: Take one of your favorite and most viewed blog posts and turn it into a slide deck, then post to SlideShare. SlideShare is the “Quiet Giant of Content Marketing.” At the top 100 of most visited sites, great for ranking, not a lot of competition, and tons of authority. Create or use an existing post and after posting to SlideShare embed the presentation in your blog.

Is my blogging working?

¨  Check analytics. Is the traffic going up? Does this look like your website traffic graph? A steady uptick of organic traffic is a good indicator of a working content strategy.

Is my blogging working?

¨  Check analytics. Change search to organic only.

Is my blogging working?

¨  Check analytics. Search for blog.

How Can WDWC Help?

¨  Develop a content and SEO strategy ¨  Done-for-you blogging…

¤ News blogging packages ¤ All inclusive content packages ¤ All inclusive content packages and SEO ¤ Email Marketing ¤ Digital Consulting

Contact us for help!

954-530-7296

Want a copy of todays’ presentation and our Legal Blog Template Bundle?

Text LEGALBLOG to 44222… to get a copy of todays presentation, our legal blog bundle and a complimentary website audit.

Questions?