sign out from the crowd: 9 creative ways to make your signs outshine the competition's
DESCRIPTION
In industries where business owners depend on signage to drive traffic – like real estate and food and beverage – differentiation is a must! Customize your signs to make them bigger, bolder and better than everyone else’s. Here are 9 ways to make your signs stand out from the competition’s.TRANSCRIPT
9 Creative Ways to Make Your Signs
Outshine the Competition’s
Sign Out From the Crowd!
Sign out from the crowd! In certain industries, differentiation is a must! You must
customize your signs to make them bigger, bolder and better
than the competition’s.
Real Estate
Food & Beverage
Politics
Fitness/Personal Training
Retail
Lawn Care
Automotive
#1: Add edge treatments
Instead of just squared corners, add a radius and make them rounded. Scallop the edges for a stylish finish or add edge capping in black, silver or gold. Edge treatments stand out!
#2: Try custom shapes
If your competition’s signs are all square (pun intended), then custom cut yours! Circles, ovals, even cut to the shape of your logo are all creative possibilities.
#3: Give it some dimension
Layering always makes things more interesting! Raise the letters of your company name, or make the logo 3-D. If you’re feeling bold, add some dimension to the entire sign!
#4: Use more color
Opt for full-color signs! Go all out – especially if it doesn’t cost you any more. Use rich, vibrant colors that command the attention of your prospects!
#5: Add bold graphics
Using graphics increases visual appeal, so put your best foot forward! Use the most attractive photographs and persuasive images you have…this is a turf war!
#6: Experiment with finishes
A brushed, polished or mirrored finish on aluminum looks classy! Or how about a metallic vinyl back to your clear acrylic sign? Different always stands out!
#7: Add a reflective laminate
Most companies don’t even offer a reflective laminate, and chances are your competition won’t pay more for it. What an opportunity to “outshine” them!
#8: Create custom cut outs
Cut out lettering or silhouettes for a very cool effect! This custom feature can be done on aluminum, acrylic or even wood. Layer it over a color backer for added interest!
#9: Light it up!
Illuminating signage will always garner increased attention! One trip to your local hardware store and your name could be in lights…literally.
BONUS: Mount differently
If the competition uses
stakes and frames, use
sidewalk A-frames. Or, try a
hanging mount with scroll
brackets. Banner stands?
Stand alone signs? Pick up
your mounting game!
You can’t beat the competition doing exactly what they do. Let us help you take your signs from ordinary to extraordinary!
There you go - 9 Ways to Sign Out
From the Crowd!
TheSignChef.com | 1.800.899.6272 | @TheSignChef
Call us now to price your custom sign!