sign me up! · 2020-06-04 · sign me up! welcome to the spring 2015 edition of “sign me up!”...
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SIGN ME UP!SPRING 2015
SIGN ME UP!
Welcome to the Spring 2015 edition of “Sign Me Up!” highlighting the
best ads of the season, each one hand-selected by Fluent’s team of
acquisition marketing experts.
In the pages that follow, you’ll see great examples of creative and copy
that got consumers signing up in droves to join email lists, apply for
special offers and savings, enroll in loyalty clubs, and more.
We hope you’ll enjoy, and wish you a wonderful and prosperous Spring!
Western Union provides a powerful incentive for joining
its email list – 50% off of the registrant’s first wire
transfer or bill payment fee. It keeps its data collection
form short and sweet, and takes full advantage of its
iconic branding and unique value proposition in its ad
creative and copy.
“Providing deep discounts on the front end in exchange for the ability to establish long-lasting, 1-to-1 relationships with
consumers through the email channel is a tradeoff worth making almost every time.
– Carl Augustin, Director of Publisher Development-IAP
1. WESTERN UNION
Silverleaf Resorts uses a sweepstakes to acquire new prospective
customers for its vacation resorts. It uses beautiful creative and offers
a prize with widespread appeal to get people signing up. With such
a high-touch sales process, Silverleaf asks consumers to provide
telephone and postal information in addition to email addresses in
order to execute effective multi-channel marketing strategies.
“The most effective sweepstakes-based acquisition campaigns connect the dots between the prize and a company’s products and services. Silverleaf definitely hit the nail on the head with this ad!”
– Rachel Gianfredi, Manager of Industry Relations
2. SILVERLEAF RESORTS
BuildDirect is one of the world’s fastest growing online building
materials and home improvement retailers. Its ads entice
people to sign up for the company’s “Insider’s Club” loyalty
program in order to qualify for members-only savings in
addition to 5 free samples.
“Offering immediate benefits like free samples is a great way to get people to know products
and services in a “risk free” manner. It delights consumers and most of all, increases the chance
that they’ll become long-term, repeat customers.”
– Alex Kruper, Account Coordinator
3. BUILD DIRECT
Luxury cosmetics brand Lancôme targets an upscale audience, and
makes sure to employ an on-brand and upscale look to its acquisition ads.
Clear calls-to-action and responsive design ensure that opting-in to join
the Lancôme email list is just as easy on a desktop or on a mobile phone.
“Free shipping on quality cosmetics? I know what I’m getting mom for mother’s day!”
– Keith DeCoons, Director, Data Solutions
4. LANCÔME
Diamond Candles took advantage of a relevant holiday – in
this case Valentine’s Day – to get people signed up for its email
list. The company also used multiple tactics in a single ad in
order to get consumers interested, combining a discount with
a contest. Lastly, by asking for email address only, Diamond
Candles made signing up as fast and easy as possible.
“For some products, the value proposition is so straightforward that collecting email
addresses alone can achieve greater acquisition volume, and more sales.”
– Nancy Liu, Web Designer
5. DIAMOND CANDLES
ABOUT FLUENTFluent, LLC, an IDI company (NYSE MKT: IDI), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company’s headquarters is in New York City, with a satellite office in Washington, DC.
fluentco.com I [email protected] I 646.647.2966