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PLACEHOLDERPAGE

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THE VOLLY BRANDThe Volly brand embodies the innovative character of its parent company Pitney Bowes. The Volly brand essence, is captured in our tagline “Digital Connections”. This is not only about the Volly company, but also about the people we service, because we enable both businesses and their customers tospeed the exchange of information and transactions.

Versitile. Contemporary. Realiable. These are attributes at the core of what we’re about. Businesses in various markets find value in Volly because we provide a one stop digital solution to their time taxed customers. We facilitate the flow of information, create relationships and enable financial transactions to allow the end consumer to enjoy more leisure time and spend less time with hassles. These are the benefits that everyone who engages with Volly can expect to experience.

The focus of our identity is on ensuring meaningful communication that fortifies business relationships in this day and age.

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VOICE AND TONEVolly’s voice is an essential component of all campaign elements, its correct use sets a trustworthy tone in the brand. Volly adopts the tone of an expert and reliable business advisor. One that is well established, yet strives to remain a continuous innovator and provider of the latest technologies.Volly is committed to providing a better value for businesses and their customers.

The tone is to be applied consistently in all brand deliverables. Volly’s tone when used properly will set the stage to create a sense of reability, trust, and convenience in the platform. As a result Volly is viewed as the one stop source to solve all personal and financial transaction needs.

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COLOR PALETTEThe Volly color pallete consists of bright and vivid Oranges; modern, technology-representative Greys, and a reliable Blue. Complemented with White background colors and Black accents or text.

Volly campaign elements should only appear in the correct color pallete presentation as set forth in the this style guide.

C:0 M:75 Y:100 K:0HEX #F26522 R:242 G:101 B:34PANTONE: 7417 C

C:85 M:50 Y:0 K:0HEX #1B75BC R:27 G:117 B:188PANTONE: 285 C

C:0 M:0 Y:0 K:20HEX #D1D3D4 R:209 G:211 B:212PANTONE: 3C

C:0 M:0 Y:0 K:70HEX #6D6E71 R:109 G:110 B:113PANTONE: 425 C

C:0 M:35 Y:85 K:0HEX #FBB040 R:251 G:176 B:64PANTONE: 143C

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Use of color in Volly deliverables

The use of color in Volly deliverables should be limited to the colors displayed in the color guide. They must be set in a white background and display black typefaces and accents. Use white typefaces only against dark backgrounds.

The Volly palette colors can be used within the composition of campaign deliverables. The colors may be used in any combination but always set on a white background.

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IMAGERYThe Volly brand imagery depicts the end consumers’ lifestyle. Volly seeks to portray the multiple demographics of all potential end users, as well as how Volly is relevant to their lives and brings value to companies in various markets that service them.

Use clean, modern images of end consumers, show them as part of the x and y generation, both male and female.The individuals may be characterized as technology driven, they live a fast paced life, appreciate convinience and secu-rity, they like to manage the flow of their information and value their leisure time over everyday mundane tasks.

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TYPOGRAPHYThe typefaces selected for all Volly campaign elements are Futura Condensed Medium and Micrsoft Sans Serif.Both of these typefaces are part of the Sans Serif family. The different typefaces should be used in the hierarchy specified in this style guide. The typefaces can be defined as clean, distinctive and legible. The typeface is primary used in a Condensed Medium weight and reflects Volly’s modern attributes.

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abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Futura Condensed Medium

Microsoft Sans Serif

Futura Condensed MediumBODY COPY

SUBHEADINGS

HEADLINES

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LOGO STANDARDS

GREENC:85 M:10 Y:100 K:10R:0 G:148 B:68

YELLOWC:0 M:0 Y:100 K:0R:255 G:242 B:0

PURPLEC:75 M:100 Y:0 K:0R:102 G:45 B:145

REDC:0 M:100 Y:100 K:0R:237 G:28 B:36

BLUEC:85 M:50 Y: 0 K:0R:28 G:117 B:188

Logo Colors

The Volly logo embodies the essence of the Volly brand and projects the versatility of the platform. It is important to consistently apply the Volly logo in every brand deliverable. Following guideline specifications will ensure that the logo standards will be used properly.

The colors that make up the logo and symbol are identified as follows:

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Logo VariationsThe Volly logo has variations to accomodate the many campaign deliverables that will feature the brand. A range of color variants has been created for use. The full color with tagline should always be used whenever possible, after that use the most appropriate.

The logo can only appear as one of the color variants shown here.

3.Whiteout with Tagline

1. Color Signature with Tagline 2. Greyscale with Tagline

3.Without Tagline (May be used in any color variantions)

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Clear SpaceFor greater visual impact the Volly logo should be given generious clear space around it. The integrity of the Volly logo must be protected, thus it should never be crowded by other elements . Shown here is the minimum clear space that should surround the logo.

.25X

.25X

.25X.25X

Size The minimum size at which the Volly brand logo can appear is 30 mm wide. Reproductions below this size are unnaceptable

30mm

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Logo UsageStandard logo, full color. Use when the background is a lighter shade, in full color collateral.

Unnaceptable Logo UsageStandard logo that does not follow proper size speci-fications, or displays a distorted look.

Standard logo that does not diplay proper color specifications.

Whiteout logo. Use when the logo appears on a dark bacjground in full color collateral.

Greyscale logo. Use when reproducing the logo in black and white collateral such as newsprint.

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MEDIUM SPECIFIC STANDARDSAll Volly brand deliverables should display the correct usage of the Volly voice and tone, typography, images, colors and logo standards as specified in this style guide.

For most applications for print and web the optimum placement for the Volly Satndard logo is top corners of the layout, left or right with 1x height white space around it or a reasonable margin.

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Print AdvertisementBasic print ads should include images that are represntative of the Volly end consumer as specified in the imagery section of the style guide.

The selected imagery should occupy 2/3 of the canvas,while text should be kept to a minimum and display messages using the Volly voice and tone.

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Volly Web BannerVolly banner ads integrate Volly campaign imagery, typefaces and colors specified in the Volly style guide. The focus of the banner should be on the message, sentences should be kept short delivering a straight forward message.

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Volly WebsiteThe Volly Website should display the brand colors, proper logo usage and imagery that conveys the Volly brand essence. The text colors are specified in the Color Palette section of this guide.

The logo should always be placed on the top left corner of the page, and it should always be set on a white background with sufficient clear space around it.