siegel+gale's brite conference presentation - global brand simplicity index
DESCRIPTION
Presentation on Siegel+Gale's 2011 Global Brand Simplicity Index at the BRITE Conference (March 5, 2012).TRANSCRIPT
![Page 1: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/1.jpg)
Lunch + Learn, 11/30/11
![Page 2: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/2.jpg)
What we will cover
+ What we did
+ Simplicity matters…and it pays!
+ Simplicity = loyalty
+ Simplicity leaders & laggards
+ How to think simple
1
![Page 3: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/3.jpg)
Who we surveyed
2
![Page 4: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/4.jpg)
3
![Page 5: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/5.jpg)
Simplicity pays
A portfolio comprised of the publicly traded stocks of the top 10 brands in the Global Brand Simplicity Index significantly outperforms both the Dow and S&P 500 over the past three years.
4
![Page 6: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/6.jpg)
Businesses are leaving profits on the tableAmerican businesses stand to capture over $27B a yearSimplify and you shall receive. The health insurance industry could stand to capture the most, more than $4.3 billion to be precise, through clearer, understandable communications.
5
![Page 7: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/7.jpg)
6
![Page 8: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/8.jpg)
Simplicity increases loyalty
7
![Page 9: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/9.jpg)
8
![Page 10: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/10.jpg)
Technology, retail and fast-food brands dominate the Global Top 10
Global Top 10 BrandsIntuitive experiences and design, both online and in-store, are notable attributes of the brands in this year’s top 10.
9
![Page 11: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/11.jpg)
The bottom 10 global brands were seen as under-delivering on their promises to customers Global Bottom 10 BrandsCar rental services and insurance cluster at the bottom of the brand simplicity index.
10
![Page 12: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/12.jpg)
11
![Page 13: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/13.jpg)
12
![Page 14: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/14.jpg)
Retail, restaurants, media and shipping brands are represented among the US top 10US Top 10 Brands
13
![Page 15: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/15.jpg)
14
![Page 16: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/16.jpg)
Simplicity and the technology we use
15
![Page 17: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/17.jpg)
Simplicity and the retail experience
16
![Page 18: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/18.jpg)
17
![Page 19: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/19.jpg)
Think Experience
18
![Page 20: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/20.jpg)
20
Think Human
19
![Page 21: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/21.jpg)
21
Think Innovation
20
![Page 22: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/22.jpg)
Think Consistency
21
![Page 23: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/23.jpg)
22
![Page 24: Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index](https://reader033.vdocuments.us/reader033/viewer/2022051612/54bdd4704a7959fb368b4575/html5/thumbnails/24.jpg)