sidney debaque portfolio
TRANSCRIPT
Portfolio
Sidney Debaque
Fascinated by people, driven by curiosity; I see strategic planning as a vocation in which I can deal with everything I like, from
marketing to art, from psychology to brand cultures.
Summary
La generation Y et le Luxe Book by
Eric Briones & Gregory Casper
Personal Project Instagram Resume
Contact top leaders through social medias
Personal Project Architecture as a creativity driver in advertising agencies
Research paper
Martini FranceClub Martini
Loyalty program (Publicis K1)
Microsoft France Windows Cube
Pop-up store in Paris (Publicis Shopper) A+
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Windows CubePublicis Shopper / From Paris Agency
ContextIn 2015, Microsoft launched its new operating system,
Windows 10. At this occasion, Microsoft wanted to have a place to present the OS and new products developped by
partners.
The projectWindows Cube is a pop-up store where people can discover
what the future of microsoft is made of. Visitors could discuss and ask questions to experts. An «help desk» was created so people could leave their computer to a specialist who
upload Windows 10 while visitor enjoy the experience at the Windows Cube.
TeamValérie Piotte - General Manager
Antoine Clergeot - Account ManagerChristophe Pilatte - Creative DirectorDidier Chan Kin - Creative DirectorSidney Debaque - Strategic Planner
My work-Research the OS’s role into the Microsoft new business
strategy-Define key messages and how to implement them in a
physical experience-Build the consumer journey
-Justify our choices during the pitch
Results20 event in two weeks
12K visitor1,3M videos viewed
16,6m contacts online
Photos: Courtesy of MicrosoftFull report by From Paris : https://youtu.be/WQRK3dWbu_A
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Trend ReportsChemistry Agency (Publicis Groupe)
TeamMathieu Genelle - Head of Strategic Planning
Paola Craveiro - Lead Strategic PlannerSidney Debaque - Strategic Planner
ContextFor the third year now, Chemistry’s strategic departement
edits 4 trends reports each year. Those reports focus on new consumer behaviors that shape brand/consumer relationship.
The projectI helped on two projects:
The revolution in consumer engagementWhat are the new normes and values that define the way
consumers get engaged to brands?
Gaming cultureBeyond gamification, how games quicly became part of our
culture?
My work-Data and insight gathering
-Analysing trends and what those mean for consumer relationship
-Writing case studies-Brainstorming with the team on relevence and importance of
trends
Trends reports available here:http://fr.slideshare.net/Chemistry/presentations
(Those I’ve worked on are not translated yet)
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La Generation Y et Le LuxeEric Briones and Gregory Capser
TeamEric Briones / Gregory Casper
Estelle GiraudeauChristel Van Isacker
Stéphane BalAllan Joseph
Laurent-Julien MonfilsSidney Debaque
Context«83% of 18-30 year olds do not find shocking to buy a luxury
in times of crisis,» according to a 2013 study Meltygroup.Thwarting all assumptions, Millennials like and buy luxury.
But in return, it requires that luxury transforms and adapts to them.
Both compulsive and thrifty fans and rebels, classic but also modern, those new consumers are crucial in the future of
luxury goods, fashion and beauty.But how to understand them, conquer them, retain them?
Answering this question is the purpose of this book writen for professionals of luxury, fashion, beauty and students.
Everyone will find there:• A trend book illustrated by numerous case studies;
• 22 strategic tools dedicated;• Results of client surveys;
• a synthesis of 100 interviews.
My work-Data and insight gathering
-Cultural analysis and semiologic analysis of Tumblr-Writing case studies
-Brainstorming with the team on relevence and importance of trends and tools
-Conducting surveys
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Instagram ResumesTailored resume on Instagram
ContextPeople check on social media when they’re bored or in a queue waiting. For instance, 92% of people checked social
media on the phone in the bathroom in the month of October 2014.
How the time spent checking on social media while waiting can be usefull to me as a communication student?
I embed my resume on a social media. Actualy, I use the unique UX provided by Instagram to create a two level
resume. By checking the resume on the general screen, a first short
resume appears and can be read in 20 seconds.Each photo with an icon embed additional content so the
audiance could have more detail if they wanted to. The second level takes 2/3 minutes to read.
My workThe work consists in 3 parts:
Researches:Shortlists agencies I want to work for. I Analyzed their culture,
ambitions and defined it in 3 key messages. Then I used 3 experiences and traits that define me to
show that I fit is some ways to the culture and I can help in achieving the ambitions.
Editing:That’s the work on photoshop to create each photos and then
uploading them in the right order.
Targeting:I’ve contacted people in different agencies through Twitter to
call the have a look at my resume and send me a mail.
Accounts already activated
Sidney2AKQA-
Sidney2WK
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Advanced Research PaperArchitecture as a creativity driver in advertising agencies
ContextAdvertising agencies’ managers need to re-think the way
agencies are designed. New working trends (importance of freelancers and blurred working hours), new workforce’s needs are factors managers needs to think about when
it comes to managing. Architecture is a key driver in managing the workforce, whether for driving creativity
through interaction, driving happiness through services and accommodations, or even creating a flagship office to attract
new talents.
AbstractAdvertising is defined as a creative and innovative industry. The last revolution in advertising was made by DDB, when
they put Copywriters and Art Directors in teams in the same room. We noticed that this physical proximity enable the
team to exchange and come out with better ideas. But now small advertising networks are changing agencies’s layout to
create spaces where every employee can meet. Thinking about agencies’ layout enable manager to encourage interactions
between co- workers, to create spaces that match new working trends (such as freelancers and blurred work/life blance.),
and fulfill employees’ needs to of happiness by designing an agency build for the people who work their.
My work-Reseach and analysis (trends, behaviors)
-Brainstoming to come with an hypothesis-Tests and Surveys to validate the statement
-Writing
Work in progress
Courtesy of BETC Paris : https://youtu.be/MfDArmSA6-g
Courtesy of BETC Paris: New 2016 office in Pantin
