sick16 pitch deck
DESCRIPTION
Sick16 gives rappers, producers, sound engineers, and graphic designers a place to network and collaborate on developing projects. Artists can create open rooms where anyone can jump in and add their two-cents, as well as private rooms where the creators can curate the team that has access and will be contributing to a finished piece. Before Sick16, remote collaboration involved emailing team members edits and criticism, but more often than not, comments would get lost in the email flood. Combine that with version mismatch issues between members and the time wasted almost makes it all not worth it. Sick16 allows musicians and artists to centralize their conversation around a single or an album while tracking its historical development so nothing slips through the cracks and any team member can access it at any time.TRANSCRIPT
Ushering the rap world into a new era of collaboration
WHY?
The Record Industry is Toxic
Remote Collaboration is Young
Record Labels Control Access
LET’S GIVE COLLABORATION BACK TO THE CREATIVES.
Introducing
PLATFORM DEMO
CRACKING THE INDUSTRY WITH RAP
WHY RAP?
The only genre with all platinum albums in 2013
The only genre that sold more in 2013 than 2012
The majority of fans are digital natives
Extremely vocal demographic
Loyalty advantage
Grassroots infiltration is key
Forum culture is an integral part of rap
Artists will bring their trusted collaborators
USER ACQUISITION
Google Footprints
IGN Hip Hop937,327
Alexa: 350
723,000 results
HipHopHeads146,476
Alexa: 80
770,000 results
NIKETALK78,301
Alexa: 6,690
1,630,000 results
KanyeToTheUnlisted
Alexa: 9,320
1,870,000 results
Boxden Unlisted
Alexa: 2,442
979,000 results
REGISTERED USERS OF ACTIVE ONLINE HIP HOP FORUMS
USER ACQUISITION
Based on a first year monthly compounding growth rate of 1.5x starting with 400 users. Yearly growth based on a 2.5x compounding growth rate.
Year 1 2 3 4 5
USER ACQUISITION
PROJECTED USERS
102,964 257,410
643,525
1,608,812
4,022,030
OUTPUT POTENTIAL
Datpiff.com - The largest free mixtape publisher online
Over 150 mixtapes released per day
Over 27 million visits per month
Alexa rank: 2775
Starting with 400 users growing 1.5x monthly
By end of year 1, ~ 10 projects released daily
By end of year 5, ~ 100 projects released daily
OUTPUT POTENTIAL
FUTURE GROWTH
7%
15%
38%
40%
DESIGNER
ENGINEER
PRODUCER
LYRICIST
Equity-BasedCollaboration System
Automatic ContractDevelopment
Fan Portal +E-Commerce
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FUTURE REVENUE
Ad salesAlbum sales MerchandiseStreaming
Our vision is a complete dismanlting of exploitative record label practices by championing collaboration, breaking down the industry’s barriers for entry, and putting power back into musician’s hands where it belongs.