sia snow sports participant study · sia/physical activity council 2013 participation study. all...

2012-2013

SIA SNOW SPORTS

PARTICIPANT STUDY

TABLE OF CONTENTS

Section Page Number

Participation Demographics 5

Gender and Age Demographics 27

Income and Education Demographics 38

Ethnic Demographics 54

Geographic Demographics 62

Cross Participation 73

Participation Trends 91

2

SIA/Physical Activity Council 2013 Participation Study. ALL RIGHTS RESERVED.

METHODOLOGY

• During January and February of 2013, a total of 42,356 online interviews were carried out with a nationwide sample of individuals and households from the US Online Panel of over one million people operated by Synovate/IPSOS. A total of 15,770 individual and 26,593 household surveys were completed. The total panel is maintained to be representative of the US population for people ages 6 and older. Over sampling of ethnic groups took place to boost response from typically under responding groups.

• The 2013 participation survey sample size of 42,356 completed interviews provides a high degree of statistical accuracy. All surveys are subject to some level of standard error — that is, the degree to which the results might differ from those obtained by a complete census of every person in the US. A sport with a participation rate of five percent has a confidence interval of plus or minus 0.21 percentage points at the 95 percent confidence level. This translates to plus or minus four percent of participants.

• A weighting technique was used to balance the data to reflect the total US population ages six and above. The following variables were used: gender, age, income, household size, region, population density and panel join date. The total population figure used was 287,138,000 people ages six and older.

• In this year’s report we have changed the definition of “inactivity.” In the past, we had included only those participants who report no activity in any of the 126 activities listed for the data year. This year we included 19 sports/fitness activities that require minimal to no physical exertion. We also added a “calorie burning” component.

• The results of this study were validated by correlation with retail data (SIA RetailTRAK™ produced by the Leisure Trends Group), sales and orders data (aggregated by Sports Marketing Services for SIA), and skier rider visit data (from the Kottke End of Season report produced by the National Ski Areas Association). The results of that validation exercise indicated that survey respondents were reporting activity for the current season when questioned about 2011. The participation data is therefore presented as activity for the 2012/2013 season in its entirety.

3


KEY FINDINGS

• The total number of participants across all six disciplines totaled 19,286,000 in 2012/2013, down

2%.

• Alpine skiers and snowboarders make up 49% of all snow sports participants.

• 54% of snow sports participants make more than $75K a year.

• Telemark skiers (avg. 13 days) and snowboarders (avg. 11.3 days) participated the most this

season.

• Snowshoeing is the most popular snow sport amongst women, representing 46% of snowshoers.

• Freeskiing is the most diverse snow sport, with minorities representing half of its participants.

• Over 39% of snowboarders are under age 24.

• 74% of snow sports participants are homeowners.

• 43% of snow sports participants are very interested in the winter Olympics.

• The majority of skiers (18%) and snowboarders (27%) live in the Pacific region.

4


PARTICIPATION DEMOGRAPHICS

5


SNOW SPORTS PARTICIPANT PROFILE

Average Age

13% ages 6-12, 10% ages 13-17, 17%

ages 18-24, 24% ages 25-34, 18% ages

35-44, 12% ages 45-54, 4% ages 55-64

and 2% ages 65+

Gender of Participants 62% Male, 38% Female

Percentage of participants currently in college or in possession of a

bachelor's degree or higher certification (i.e. PHD, M.D., J.D., etc.) 50%

Most Popular Snow Sport Activity Alpine Ski (8,243,000 participants)

State with most participants California

State with most participation per capita Maine

Total number of snow sports participants 19,286,000 (▼2%)

Total number that identify themselves as skier/riders/snowshoers

but did not participate in the 2011/12 season. 6.6M

Most common reasons for not participating No one to go with.

Most common non-snow sport crossover activity Walking for fitness

Household income above $75K per year 54%

6


ALPINE SKI PARTICIPANT PROFILE

Total Alpine Ski Participation 8,243,000 (▼19.2%)

Age 2% are ages 6-17, 57% are between 18-44, 16% are 45-

64 and 2% are 65+

Gender 60% Male, 40% Female

% with Household Income >$75k 63%

% of Core Alpine Skiers with Household Incomes >$100K 45%

Bachelor’s Degree or Higher 56%

States with the Most Alpine Ski Participants CA, NY, CO, TX, MN

% of Alpine Skiers that also Ride a Snowboard 17%

Avg. Price paid for Flat Skis (bindings sold separately) at

a Specialty Shop $420.24

Avg. Price paid for Ski Systems at a Specialty Shop $426.31

Avg. Price paid for Alpine Boots at a Specialty Shop $320.98

Avg. Number of Days Alpine Skiing in 2012/2013 7.6

7

*Note – Due to the timing of this year’s survey, alpine ski participation occurring after the first week in February was not counted in the total.

Snowfall patterns this season resulted in heavier participation in the late season, after this survey had been conducted. Retail sales data and

NSAA’s Kottke End of Season (skier/rider visits) report indicate that participation numbers were much healthier in the February to April time

frame missed by this year’s participation survey mitigating the reported decline in participation indicated by the data in this year’s survey. SIA/Physical Activity Council 2013 Participation Study. ALL RIGHTS RESERVED.

SNOWBOARD PARTICIPANT PROFILE

Total Snowboard Participation 7,351,000 (▼3%)

Age 29% are under 17, 51% ages 18-34, 19% between 35 and

54 and only 1% over age 55



Avg. Price paid at Specialty for a Snowboard $307.96

Avg. Price paid at Specialty for Snowboard Boots $160.29

Avg. Price paid at Specialty for a Snowboard Bindings $148.22

States with the Most Snowboarders CA, NY, WA, CO, PA

Average Number of Days Riding 11.3

Percentage of Riders who also Alpine Ski 19%

Percentage of Snowboarders of Asian/Pacific Island Decent 10%

Percentage of Snowboarders of Hispanic Decent 9%

Percentage of Snowboarders of African American/Black

Decent 10%

Household Income Above $75K per Year 48%

8

*Note – Due to the timing of this year’s survey, snowboard participation occurring after the first week in February was not counted in the total.

Snowfall patterns this season resulted in heavier participation in the late season, after this survey had been conducted. Retail sales data and

NSAA’s Kottke End of Season (skier/rider visits) report indicate that participation numbers were much healthier in the February to April time

frame missed by this year’s participation survey mitigating the reported decline in participation indicated by the data in this year’s survey. SIA/Physical Activity Council 2013 Participation Study. ALL RIGHTS RESERVED.

CROSS COUNTRY PARTICIPANT PROFILE

9

Total Cross Country Ski Participation 3,307,000 (▼23%)

Age 33% are under age 24, 42% are between 25 and 44, 20%

ages 45-64 and 5% ages 65+




% of XC Skiers that also Alpine Ski 41%

Where XC Skiers Participate Public Nordic Centers

Avg. Price paid for XC Skis at a Specialty Shop $170.43

Avg. Price paid for XC Boots at a Specialty Shop $119.37

Avg. Number of Days XC Skiing in 2012/2013 9.4

% of XC Skiers who are very interested in the Winter

Olympics 54%


FREESKI PARTICIPANT PROFILE

10

Total Freeski Participation 5,357,000 (▲47%)

Age 23% under 17, 50% between 18 and 34, 27% over age 35




Percentage of Freeskiers of Asian/Pacific Island Decent 15%

Percentage of Freeskiers of Hispanic Decent 15%

Percentage of Freeskiers of African American/Black

Decent 18%

Regions with the Most Freeskiers Mid-Atlantic (25%) and Pacific (21%)

Percent who also Alpine Ski 42%

Avg. Price paid at Specialty for Twin-Tip Skis $420.74

Avg. Number of Days Freeskiing in 2012/2013 9.8


SNOWSHOE PARTICIPANT PROFILE

11

Total Snowshoe Participation 4,029,000 (▼2%)

Age 20% under 17, 39% 18-34, 29% 35-54 and 12% ages 55+




Regions with the Most Snowshoe Participants Mid-Atlantic and Mountain (17%)

Avg. Price paid for Snowshoes at a Specialty Shop $131.88

Biggest Economic Concern Earning Less

Avg. Number of Days Snowshoeing in 2012/2013 9.2


TELEMARK PARTICIPANT PROFILE

12

Total Telemark Ski Participation 2,766,000 (▲32%)

Age 29% are under 17, 45% are between ages 18 and 35,

24% are ages 35-54, and 3% are ages 55+




Region with the Most Telemark Skiers Mid-Atlantic (29%)

% of Telemark Skiers that also XC Ski 50%

Percentage of Telemark Skiers of Asian/Pacific Island

Decent 9%

Percentage of Telemark Skiers of Hispanic Decent 13%

Percentage of Telemark Skiers of African American/Black

Decent 21%

Avg. Number of Days Telemark Skiing in 2012/2013 13


BACKCOUNTRY SKIERS

Resort Backcountry Skiers

Age

23% between ages 6

and 24, 35% ages 25

to 34, 24% 35 to 44

and 18% over 45

Gender 76% Male, 24%

Female

Bachelor’s Degree or

Higher 59%

Region 30% Pacific, 17% West

North Central

Income over $75K 65%

Non-Resort Backcountry Skiers

13

Age

24% between 18 and

24, 36% ages 25 to 34,

17% 35 to 44 and 20%

over age 45


Female


Higher 60%

Region 22% Pacific, 19% West

North Central



BACKCOUNTRY SNOWBOARDERS Resort Backcountry

Snowboarders

Age

11% under age 17,

21% between 18 and

24, 46% ages 25 to 34

and 22% over 35


Female


Higher 55%

Region 27% Pacific, 20% Mid-

Atlantic


Non-Resort Backcountry

Snowboarders

14

Age

18% under 17, 22%

between 18 and 24,

45% ages 25 to 34 and

15% over 35


Female


Higher 52%

Region 26% Mid-Atlantic, 17%

Pacific



SNOW SPORTS PARTICIPATION BY DISCIPLINE

15

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

Alpine Skiers Snowboarders Cross CountrySkiers

Freeskiers Snowshoers TelemarkSkiers

Participants 8,243 7,351 3,307 5,357 4,029 2,766

Part

icip

an

ts (

000's

)


SNOW SPORTS PARTICIPATION BY DISCIPLINE

16

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%


Freeskiers Snowshoers TelemarkSkiers

Total Participants 26.5% 23.7% 10.6% 17.3% 13.0% 8.9%

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PERCENTAGE OF PARTICIPANTS

17

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

Alpine Ski Snowboard CrossCountry Ski

Snowshoe Freeski Telemark

Percent of Population 6+ 2.9% 2.5% 1.2% 1.4% 1.9% 1.0%

Pe

rce

nt

of

Po

pu

lati

on

6+

Th

at

Pa

rtic

ipa

tes


10.8% of the US population participated in at least one snow sport this season.

SNOW SPORTS PARTICIPATION TRENDS BY DISCIPLINE

18

Alpine Ski SnowboardCross Country

SkiFreeski Snowshoe Telemark Ski

2008/2009 Season 10,346 7,159 3,848 2,711 4,922 1,435

2009/2010 Season 10,919 7,421 4,157 2,950 3,431 1,482

2010/2011 Season 11,504 8,196 4,530 3,647 3,823 1,821

2011/2012 Season 10,201 7,579 4,318 3,641 4,111 2,099

2012/2013 Season 8,243 7,351 3,307 5,357 4,029 2,766

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Nu

mb

er

of

Part

icip

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000's

)


ANNUAL GROWTH RATE

19

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Alpine Ski Snowboard Cross CountrySki

Snowshoe Freeski Telemark

2008/09 to 2009/10 5.5% 3.7% 8.0% 17.4% 8.8% 3.3%

2009/10 to 2010/11 5.4% 10.4% 9.0% 11.4% 23.6% 22.9%

2010/11 to 2011/12 -11.3% -7.5% -4.7% 7.5% -0.2% 15.3%

2011/12 to 2012/13 -19.2% -3.0% -23.4% -2.0% 47.1% 31.8%

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YEAR-TO-YEAR CHANGE IN PARTICIPATION

20

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Alpine Ski Snowboard Cross CountrySki

Freeskiers Snowshoe Telemark Ski

Discipline -19.2% -3.0% -23.4% 47.1% -2.0% 31.8%

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SINGLE AND MULTI-DISCIPLINE PARTICIPANTS

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000


Snowshoers FreestyleSkiers

TelemarkSkiers

Multi Discipline Participants 3,895 3,124 2,235 2,939 4,461 2,632

Single Discipline Participants 4,348 4,227 1,072 1,090 896 134

Part

icip

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21


SINGLE DISCIPLINE PARTICIPATION

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%


Snowshoers FreestyleSkiers

TelemarkSkiers

Single Discipline Participants 37.0% 35.9% 9.1% 9.3% 7.6% 1.1%

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AVERAGE NUMBER OF DAYS PARTICIPATED

23

Alpine Ski SnowboardCross Country

SkiFreeskiers Snowshoe Telemark Ski

Average Days Participated 7.6 11.3 9.4 9.8 9.2 13.0

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

Av

era

ge N

um

ber

of

Days


PARTICIPATION VS. NON-PARTICIPATION

19,286,000

6,614,000

Participants Considers Themselves Participants

Total projected participation for the 2012/2013 season was 19,286,000 people; 6,614,000 people consider themselves

skiers, riders and snowshoers but did not make it to the mountain this season.

24


REASONS FOR NOT PARTICIPATING

5.7%

7.4%

7.4%

8.9%

8.9%

11.5%

12.2%

13.4%

17.3%

18.9%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%

Unfit

Ill Health

Don't Want to Get Injured

Prefer Other Sports/Vacation

Prefer Activities Closer to Home

Changed Residences

Poor Weather

Other

Age

No One to Go With

25


WHAT ENCOURAGES PARTICIPATION

HavingSomeone toTake Part

With

Tax Break onEquipmentand Fees

Availablity toParticipate in

myCommunity

NewEquipment

IntroductoryLesson/Outing

Having aFriend Take

Me Along

Having aFriend Instruct

me

Being inBetter Health

More VacationTime

Fewer WorkCommitments

Cross Country 61.9% 26.1% 24.8% 23.7% 23.2% 39.4% 25.9% 21.7% 29.0% 21.9%

Alpine 60.2% 25.2% 20.7% 20.8% 27.2% 41.8% 23.7% 17.4% 31.6% 25.9%

Freestyle 51.7% 30.9% 29.3% 42.5% 32.2% 38.7% 37.2% 24.3% 29.4% 23.2%

Snowboard 59.6% 23.9% 18.8% 24.1% 26.5% 42.0% 28.2% 23.1% 26.0% 24.0%

Snowshoe 65.6% 19.9% 26.3% 26.8% 29.6% 44.1% 31.7% 31.3% 26.9% 26.7%

Telemark 45.2% 30.3% 27.5% 23.3% 24.4% 38.9% 26.3% 24.4% 28.0% 15.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

26


GENDER AND AGE DEMOGRAPHICS

27


GENDER DEMOGRAPHICS MALE VS. FEMALE BY DISCIPLINE

28

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Cross Country Alpine Freeski Snowboard Snowshoe Telemark

Male 59.9% 59.9% 63.7% 67.4% 53.7% 61.3%

Female 40.1% 40.1% 36.3% 32.6% 46.3% 38.7%

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AGE DEMOGRAPHICS SKI VS. SNOWBOARD

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Ski 12.8% 11.3% 15.1% 21.7% 20.4% 12.3% 4.1% 2.3%

Snowboard 12.4% 16.2% 24.6% 26.6% 14.2% 5.2% 0.6% 0.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

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29


AGE DEMOGRAPHICS CROSS COUNTRY, FREESKI, SNOWSHOE & TELEMARK

30

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Cross Country 11.5% 5.7% 15.4% 25.6% 16.5% 13.4% 6.6% 5.3%

Freeski 13.2% 10.1% 21.6% 28.6% 15.3% 8.6% 2.3% 0.5%

Snowshoe 13.0% 6.9% 14.2% 25.1% 14.9% 13.7% 8.9% 3.3%

Telemark 12.8% 16.2% 20.3% 24.4% 14.3% 9.4% 1.7% 0.8%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Perc

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AGE DEMOGRAPHICS CASUAL VS. CORE ALPINE SKIERS

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Casual 1+ Days 9.9% 5.2% 14.9% 36.3% 18.3% 10.7% 3.2% 1.4%

Core 9+ Days 16.3% 16.9% 12.4% 11.2% 16.7% 16.1% 6.8% 3.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Perc

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AGE DEMOGRAPHICS CASUAL VS. CORE SNOWBOARDERS

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Casual 1+ Days 7.7% 7.4% 22.0% 42.9% 13.0% 4.1% 1.5% 1.5%

Core 9+ Days 19.1% 19.3% 24.1% 18.7% 11.2% 5.5% 2.1% 0.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

Perc

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Part

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AGE DEMOGRAPHICS MALE VS. FEMALE ALPINE SKIERS

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Male Alpine Skiers 10.4% 10.0% 13.6% 21.1% 22.1% 14.2% 5.9% 2.7%

Female Alpine Skiers 16.5% 13.2% 17.3% 22.6% 18.0% 9.3% 1.4% 1.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Perc

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AGE DEMOGRAPHICS MALE VS. FEMALE SNOWBOARDERS

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Male Snowboarders 12.8% 18.7% 21.7% 25.3% 14.1% 6.3% 0.8% 0.2%

Female Snowboarders 11.6% 11.0% 30.5% 29.2% 14.4% 2.9% 0.3% 0.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Perc

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Part

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AGE DEMOGRAPHICS MALE VS. FEMALE CROSS COUNTRY SKIERS

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Male XC Skiers 11.1% 5.2% 13.4% 25.9% 19.1% 12.8% 7.3% 5.1%

Female XC Skiers 12.0% 6.4% 18.4% 25.1% 12.5% 14.4% 5.6% 5.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

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ross C

ou

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AGE DEMOGRAPHICS MALE VS. FEMALE FREESKIERS

36

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Male Freeskiers 12.6% 10.4% 19.2% 28.4% 15.8% 10.3% 2.6% 0.8%

Female Freeskiers 14.3% 9.4% 25.8% 28.9% 14.4% 5.5% 1.7% 0.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

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reeski

Part

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AGE DEMOGRAPHICS PERCENT OF POPULATION THAT PARTICIPATES

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Alpine Ski 3.6% 4.4% 4.1% 4.3% 4.2% 2.3% 0.9% 0.5%

Snowboard 2.4% 2.5% 3.8% 3.7% 2.0% 1.0% 0.3% 0.1%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

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hat

Part

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37


INCOME AND EDUCATION DEMOGRAPHICS

38


INCOME DEMOGRAPHICS ALPINE VS. SNOWBOARD

Under $25,000 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000+

Ski 6.7% 14.6% 15.7% 17.0% 46.1%

Snowboard 17.9% 17.5% 16.7% 12.1% 35.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

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INCOME DEMOGRAPHICS CROSS COUNTRY, FREESKI, SNOWSHOE & TELEMARK

40

Under $25,000 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000+

Cross Country 13.00% 21.60% 16.00% 14.90% 34.50%

Freeski 10.60% 17.00% 12.30% 12.20% 47.90%

Snowshoe 15.10% 21.80% 17.20% 12.50% 33.40%

Telemark 16.40% 17.30% 15.50% 8.40% 42.40%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

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INCOME DEMOGRAPHICS CASUAL VS. CORE ALPINE SKIERS

Under $25,000 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000+

Casual 1+ Days 9.4% 19.9% 15.9% 11.8% 42.9%

Core 9+ Days 13.8% 12.2% 16.7% 12.5% 44.8%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

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INCOME DEMOGRAPHICS CASUAL VS. CORE SNOWBOARDERS

Under $25,000 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000+

Casual 1+ Days 16.0% 20.3% 14.1% 12.3% 37.3%

Core 9+ Days 12.4% 23.1% 18.7% 12.8% 33.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

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INCOME DEMOGRAPHICS MALE VS. FEMALE ALPINE SKIERS

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Under $25,000 $25,000 to$49,999

$50,000 to$74,999

$75,000 to$99,999

$100,000+

Male Alpine Skiers 7.50% 14.30% 15.40% 16.50% 46.30%

Female Alpine Skiers 5.30% 15.00% 16.20% 17.70% 45.70%

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INCOME DEMOGRAPHICS MALE VS. FEMALE SNOWBOARDERS

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Under $25,000 $25,000 to$49,999

$50,000 to$74,999

$75,000 to$99,999

$100,000+

Male Snowboarders 19.3% 17.3% 15.5% 11.8% 36.0%

Female Snowboarders 15.0% 18.0% 19.3% 12.7% 34.9%

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SNOW SPORTS SPENDING HABITS

45

More Same Less No spending

Cross Country 19.1% 57.7% 10.5% 12.7%

Alpine 23.7% 53.5% 11.7% 11.2%

Freeski 30.4% 42.5% 12.6% 14.5%

Snowboard 19.0% 52.1% 11.1% 17.7%

Snowshoe 20.9% 44.0% 8.7% 26.3%

Telemark 23.3% 57.6% 14.1% 5.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%


ECONOMIC CONCERNS

46

Recent JobLoss

ConcernedAbout

Potential JobLoss

Earning Less

Increase inMedical/

HealthcareExpenses

Increase inHouseholdExpenses

Buying a NewHome

Cutting Backon Non-

Essentials

Cutting Backon Dining/

Entertainment

Cutting Backon Donationsto Charities

None of theAbove

Cross Country 22.3% 18.3% 27.8% 20.3% 21.7% 15.7% 26.4% 27.2% 13.0% 28.3%

Alpine 9.8% 14.0% 22.8% 21.4% 21.5% 12.2% 30.6% 23.0% 12.5% 35.1%

Freeski 19.4% 27.4% 30.2% 30.4% 32.0% 18.9% 23.1% 21.4% 11.8% 26.0%

Snowboard 13.0% 12.6% 24.0% 14.7% 18.0% 11.8% 29.0% 22.8% 10.5% 38.4%

Snowshoe 13.9% 15.6% 38.3% 24.3% 23.0% 12.1% 33.8% 28.6% 15.9% 29.6%

Telemark 19.5% 21.9% 30.8% 28.9% 17.7% 34.3% 17.1% 17.5% 14.6% 19.3%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%


EDUCATION DEMOGRAPHICS ALPINE VS. SNOWBOARD

8th Grade orLess

1-3 Years ofHigh School

High SchoolGrad

1-3 YearsCollege

College GradPost-Grad

StudiesOther

Ski 15.2% 6.9% 6.1% 15.5% 34.4% 18.6% 3.2%

Snowboard 16.3% 9.9% 11.4% 20.7% 30.1% 8.8% 2.9%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

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EDUCATION DEMOGRAPHICS CROSS COUNTRY, FREESKI, SNOWSHOE & TELEMARK

48

8th Grade orLess


High SchoolGrad

1-3 YearsCollege


StudiesOther

Cross Country 12.6% 4.1% 8.2% 16.5% 35.4% 19.5% 3.6%

Freeski 10.9% 4.7% 13.5% 21.7% 33.2% 8.2% 7.9%

Snowshoe 11.8% 4.1% 10.4% 16.9% 33.8% 18.9% 4.1%

Telemark 15.1% 3.9% 12.6% 14.8% 34.3% 7.3% 12.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

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EDUCATION DEMOGRAPHICS ALL SNOW SPORTS AGE 18+

49

8th Grade orLess

1-3 Years of HighSchool

High SchoolGrad

1-3 YearsCollege


Studies

Cross Country 4.0% 1.4% 8.6% 19.8% 42.8% 23.5%

Alpine 2.1% 1.0% 6.7% 20.3% 45.4% 24.6%

Freestyle 2.2% 1.0% 15.0% 27.8% 43.3% 10.7%

Snowboard 0.7% 2.2% 14.1% 28.6% 42.1% 12.3%

Snowshoe 1.4% 1.5% 11.1% 20.4% 42.1% 23.6%

Telemark 4.2% 4.3% 12.0% 20.8% 48.3% 10.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

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EDUCATION DEMOGRAPHICS MALE VS. FEMALE ALPINE SKIERS

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

8th Gradeor Less


High SchoolGrad

1-3 YearsCollege

CollegeGrad

Post-GradStudies

Other

Male Alpine Skiers 12.7% 6.2% 7.1% 16.5% 34.7% 19.1% 3.7%

Female Alpine Skiers 18.8% 8.1% 4.6% 14.1% 34.1% 17.9% 2.5%

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EDUCATION DEMOGRAPHICS MALE VS. FEMALE SNOWBOARDERS

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

8th Gradeor Less

1-3 Yearsof HighSchool

High SchoolGrad

1-3 YearsCollege

CollegeGrad

Post-GradStudies

Other

Male Snowboarders 18.8% 11.2% 11.7% 20.9% 26.6% 7.9% 3.0%

Female Snowboarders 11.1% 7.2% 10.8% 20.2% 37.2% 10.6% 2.9%

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EMPLOYMENT STATUS: ALL PARTICIPANTS

52

Work forsomeone else

full-time

Temporarilyunemployed

Self-employedWork for

someone elsepart-time

Retired andnot employed

Disabled andnot employed

Student andnot employed

Full-timehomemaker

and notemployed

Cross Country 44.8% 2.4% 7.4% 13.0% 5.6% 1.4% 18.5% 3.4%

Alpine 47.1% 3.9% 5.0% 6.9% 4.2% 0.7% 26.6% 3.6%

Freeski 53.5% 1.9% 5.3% 8.0% 1.6% 0.4% 19.6% 4.2%

Snowboard 38.7% 7.7% 4.8% 10.3% 0.7% 1.4% 31.3% 3.1%

Snowshoe 49.5% 3.2% 4.8% 5.7% 6.0% 0.5% 22.4% 4.2%

Telemark 49.1% 2.2% 6.6% 6.7% 1.9% 7.3% 11.7% 4.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

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EMPLOYMENT STATUS: PARTICIPANTS 25+

53

Work forsomeone else

full-time

Temporarilyunemployed

Self-employedWork for

someone elsepart-time

Retired andnot employed

Disabled andnot employed

Student andnot employed

Full-timehomemaker

and notemployed

Cross Country 58.4% 2.6% 9.3% 11.3% 8.1% 2.0% 4.1% 4.2%

Alpine 66.3% 4.4% 7.5% 5.5% 6.8% 0.9% 3.1% 5.4%

Freeski 76.4% 2.3% 6.6% 6.8% 2.5% 0.0% 0.0% 5.4%

Snowboard 64.3% 9.3% 8.5% 7.5% 1.3% 0.5% 2.6% 5.9%

Snowshoe 61.2% 4.5% 6.6% 7.2% 9.1% 0.8% 4.8% 5.8%

Telemark 75.1% 2.7% 7.9% 7.1% 2.8% 0.0% 0.0% 4.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

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ETHNIC DEMOGRAPHICS

54


ETHNIC DEMOGRAPHICS: BY DISCIPLINE

55

AfricanAmerican/Black

Asian/Pacific IslanderCaucasian/White,

non-HispanicHispanic Other

Alpine 7.3% 10.6% 72.1% 5.9% 4.1%

Snowboard 10.2% 10.4% 67.1% 9.1% 3.2%

Cross Country 13.0% 7.3% 69.5% 4.9% 5.3%

Freeski 17.8% 15.2% 50.4% 14.6% 1.9%

Snowshoe 9.8% 5.7% 75.3% 6.7% 2.6%

Telemark 20.8% 8.9% 54.0% 13.1% 3.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

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ETHNIC DEMOGRAPHICS

66%

12%

10%

9%

3%

Caucasian/White, Non-Hispanic

Asian/Pacific Islander

Hispanic

African American/Black

Other

56


YEAR-TO-YEAR CHANGE IN ETHNICITY: ALPINE SKI

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Caucasian/White,non-Hispanic

Asian/PacificIslander

Hispanic AfricanAmerican/Black

Other

Alpine 2009/10 81% 9% 6% 2% 2%

Alpine 2010/11 71% 12% 10% 5% 3%

Alpine 2011/12 80% 9% 6% 3% 3%

Alpine 2012/13 72% 11% 6% 7% 4%

Four-Year Average 76% 10% 7% 4% 3%

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YEAR-TO-YEAR CHANGE IN ETHNICITY: SNOWBOARD

0%

10%

20%

30%

40%

50%

60%

70%

80%




Other

Snowboard 2009/10 77% 12% 7% 3% 2%

Snowboard 2010/11 64% 16% 10% 7% 3%

Snowboard 2011/12 67% 15% 10% 5% 3%

Snowboard 2012/13 67% 10% 9% 10% 3%


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YEAR-TO-YEAR CHANGE IN ETHNICITY:

CROSS COUNTRY SKI

0%

10%

20%

30%

40%

50%

60%

70%

80%




Other

Cross Country 2009/10 79% 11% 4% 3% 4%

Cross Country 2010/11 68% 11% 9% 9% 4%

Cross Country 2011/12 74% 11% 8% 4% 3%

Cross Country 2012/13 70% 7% 5% 13% 5%


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YEAR-TO-YEAR CHANGE IN ETHNICITY: SNOWSHOE

0%

10%

20%

30%

40%

50%

60%

70%

80%




Other

Snowshoe 2009/10 75% 13% 6% 3% 4%

Snowshoe 2010/11 65% 14% 10% 9% 2%

Snowshoe 2011/12 79% 9% 7% 3% 2%

Snowshoe 2012/13 75% 6% 7% 10% 3%


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YEAR-TO-YEAR CHANGE IN ETHNICITY: FREESKI

61

0%

10%

20%

30%

40%

50%

60%

70%




Other

Freeski 2009/10 64% 18% 10% 6% 2%

Freeski 2010/11 53% 16% 14% 15% 2%

Freeski 2011/12 65% 18% 9% 7% 2%

Freeski 2012/13 50% 15% 15% 18% 2%


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GEOGRAPHIC DEMOGRAPHICS

62


GEOGRAPHIC DEMOGRAPHICS ALPINE VS. SNOWBOARD

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

NewEngland

MiddleAtlantic

East NorthCentral

WestNorth

Central

SouthAtlantic

EastSouth

Central

WestSouth

Central

Mountain Pacific

Ski 8.5% 15.6% 12.8% 7.8% 11.0% 3.6% 7.3% 15.8% 17.6%

Snowboard 7.4% 16.3% 14.4% 7.2% 10.7% 1.7% 4.5% 11.1% 26.8%

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GEOGRAPHIC DEMOGRAPHICS CROSS COUNTRY, FREESKI, SNOWSHOE & TELEMARK

64

NewEngland

MiddleAtlantic

East NorthCentral

West NorthCentral

SouthAtlantic

East SouthCentral

West SouthCentral

Mountain Pacific

Cross Country 8.7% 18.2% 16.0% 10.7% 10.1% 5.1% 4.8% 10.4% 15.9%

Freeski 3.6% 25.3% 9.8% 7.3% 12.6% 4.3% 6.7% 9.6% 20.9%

Snowshoe 14.2% 16.6% 13.3% 12.4% 5.2% 3.3% 4.4% 16.6% 14.0%

Telemark 12.0% 28.6% 6.9% 5.5% 8.7% 6.3% 6.3% 8.7% 17.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

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PERCENT OF ALPINE PARTICIPANTS PER STATE California 13.60%

New York 8.90%

Colorado 6.60%

Texas 5.30%

Minnesota 4.30%

Massachusetts 4.20%

New Jersey 3.90%

Michigan 3.80%

Illinois 3.30%

Pennsylvania 2.90%

Washington 2.90%

Florida 2.70%

Ohio 2.50%

Utah 2.50%

Montana 2.20%

North Carolina 2.20%

Connecticut 2.10%

Georgia 1.90%

Missouri 1.80%

Virginia 1.80%

Tennessee 1.70%

Indiana 1.60%

Wisconsin 1.50%

Idaho 1.40%

Arizona 1.30%

Nevada 1.20%

Oregon 1.20%

Maryland 1.00%

Alabama 0.90%

Maine 0.90%

New Hampshire 0.90%

Kentucky 0.80%

Louisiana 0.80%

South Carolina 0.80%

Iowa 0.60%

Oklahoma 0.60%

Arkansas 0.50%

Delaware 0.50%

Kansas 0.50%

New Mexico 0.50%

Nebraska 0.40%

Vermont 0.30%

District of Columbia 0.10%

Mississippi 0.10%

Rhode Island 0.10%

South Dakota 0.10%

West Virginia 0.10%

Wyoming 0.10%

Alaska -

Hawaii -

North Dakota -

65


TOP TEN STATES WHERE ALPINE SKIERS LIVE

CA 13.6%

NY 8.9%

CO 6.6%

TX 5.3%

MN 4.3%

MA 4.2%

NJ 3.9%

MI 3.8%

IL 3.3% PA 2.9%

66


SKIER DENSITY PERCENT OF POPULATION THAT ALPINE SKIS BY STATE

Montana 19.0%

Colorado 11.3%

Minnesota 7.5%

Utah 6.7%

Idaho 6.5%

New Hampshire 6.2%

Massachusetts 5.9%

Connecticut 5.1%

Maine 5.0%

Vermont 4.8%

New York 4.2%

Delaware 4.1%

Michigan 3.6%

New Jersey 3.5%

Washington 3.4%

Nevada 3.3%

California 3.2%

Indiana 2.9%

New Mexico 2.9%

Wyoming 2.6%

Missouri 2.4%

Oregon 2.3%

Tennessee 2.3%

Illinois 2.1%

Nebraska 2.1%

Pennsylvania 2.1%

Wisconsin 2.1%

Arizona 2.0%

Iowa 1.9%

Louisiana 1.9%

North Carolina 1.9%

Ohio 1.9%

Texas 1.8%

Virginia 1.8%

Alabama 1.7%

South Carolina 1.7%

Georgia 1.6%

Oklahoma 1.6%

Arkansas 1.5%

Kansas 1.5%

Kentucky 1.5%

Maryland 1.5%

Florida 1.4%


South Dakota 1.2%

Rhode Island 0.8%

West Virginia 0.5%

Mississippi 0.4%

Alaska 0.0%

Hawaii 0.0%

North Dakota 0.0%

67


SKIER DENSITY PERCENT OF POPULATION THAT ALPINE SKIS BY STATE

MT 19.0%

CO 11.3%

MN 7.5%

UT 6.7%

ID 6.5%

NH 6.2%

MA 5.9%

CT 5.1%

ME 5.0%

VT 4.8%

68


PERCENT OF SNOWBOARD PARTICIPANTS PER STATE

California 18.8%

New York 9.4%

Washington 5.1%

Colorado 4.0%

Pennsylvania 4.0%

Michigan 3.9%

Ohio 3.7%

Texas 3.2%

Illinois 3.1%

New Jersey 3.0%

Oregon 2.8%

Utah 2.8%

Massachusetts 2.5%

Minnesota 2.5%

Virginia 2.4%

Connecticut 2.2%

Florida 2.2%

North Carolina 2.0%

Indiana 1.9%

Wisconsin 1.8%

Georgia 1.6%

Maine 1.5%

Maryland 1.5%

Missouri 1.3%

Iowa 1.2%

Nevada 1.2%

Idaho 1.0%

New Mexico 1.0%

Arizona 0.9%

South Dakota 0.9%

Kansas 0.8%

Louisiana 0.7%

Tennessee 0.7%

Alabama 0.5%

South Carolina 0.5%

Vermont 0.5%

Kentucky 0.4%

Nebraska 0.4%

Rhode Island 0.4%

Arkansas 0.3%

New Hampshire 0.3%

Oklahoma 0.3%

West Virginia 0.3%


Montana 0.2%

Mississippi 0.1%

North Dakota 0.1%

Delaware 0.0%

Alaska 0.0%

Hawaii 0.0%

Wyoming 0.0%

69


TOP TEN STATES WHERE SNOWBOARDERS LIVE

CA 18.8%

NY 9.4%

WA 5.1%

CO 4.0% PA 4.0%

MI 3.9%

OH 3.7%

TX 3.2%

IL 3.1% NJ 3.0%

70


RIDER DENSITY PERCENT OF POPULATION THAT ALPINE SKIS BY STATE

South Dakota 10.2%

Maine 7.4%

Vermont 7.1%

Utah 6.7%

Colorado 6.1%

Washington 5.4%

New Mexico 5.3%

Oregon 4.8%

Connecticut 4.7%

Idaho 4.2%

California 3.9%

Minnesota 3.9%

New York 3.9%

Iowa 3.4%

Michigan 3.3%

Massachusetts 3.2%

Indiana 3.1%

Nevada 3.0%

Rhode Island 2.8%

Pennsylvania 2.6%


Ohio 2.5%

New Jersey 2.4%

Kansas 2.2%

Virginia 2.2%

Wisconsin 2.2%

Maryland 2.0%

Nebraska 1.9%

New Hampshire 1.9%

Illinois 1.8%

Missouri 1.6%

Montana 1.6%

North Carolina 1.5%

Louisiana 1.4%

North Dakota 1.4%

West Virginia 1.4%

Arizona 1.2%

Georgia 1.2%

Florida 1.0%

South Carolina 1.0%

Texas 1.0%

Alabama 0.8%

Arkansas 0.8%

Tennessee 0.8%

Oklahoma 0.7%

Kentucky 0.6%

Mississippi 0.4%

Delaware 0.3%

Alaska 0.0%

Hawaii 0.0%

Wyoming 0.0%

71


RIDER DENSITY PERCENT OF POPULATION THAT SNOWBOARDS BY STATE

SD 10.2%

ME 7.4%

VT 7.1%

UT 6.7% CO 6.1%

WA 5.4%

NM 5.3%

OR 4.8%

CT 4.7% ID 4.2%

72


CROSS PARTICIPATION

73


WHERE PARTICIPANTS ALPINE SKI

73%

17%

7%

3%

Resort-Marked Trails

Resort-Backcountry/Ungroomed Trails

Non-Resort-Backcountry/Ungroomed Trails

Other

74


TYPES OF SKIS ALPINE SKIERS PREFER

Twin-Tips Telemark AT/Randonee None of These

Type of Ski 30.8% 12.80% 19.40% 37.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

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WHERE SNOWBOARDERS RIDE

47%

13%

11%

12%

9%

4% 4%

Resort-Marked Trails

Resort-Backcountry/Ungroomed Trails

Non-Resort Backcountry/Ungroomed Trails

Terrain Park

Urban Area

Golf Course

Other

76


WHERE CROSS COUNTRY SKIERS SKI

35%

37%

20%

8%

Private Nordic Center

Public Nordic Center

Backcountry

Other Non-Groomed Terrain

77


TYPES OF SKIS CROSS COUNTRY SKIERS PREFER

70%

12%

12%

6%

Classic Cross Country Skis

AT/Randonee Skis

Telemark Skis

Other Skis

78


WHERE FREESKIERS PARTICIPATE

38%

32%

13%

11%

6%

Resort

Terrain Park

Urban Area

Golf Course

Other

79


CROSS PARTICIPATION PERCENT OF ALPINE SKIERS IN OTHER DISCIPLINES

80

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Cross Country Freeski Snowboard Snowshoe Telemark

Percent of Alpine Skiers 17.0% 14.2% 16.7% 11.5% 5.8%

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CROSS PARTICIPATION PERCENT OF SNOWBOARDERS IN OTHER DISCIPLINES

81

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

Cross Country Alpine Freeski Snowshoe Telemark

Percent of Snowboarders 10.0% 18.9% 12.7% 9.0% 7.2%

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CROSS PARTICIPATION PERCENT OF XC SKIERS IN OTHER DISCIPLINES

82

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

Alpine Freeski Snowboard Snowshoe Telemark

Percent of Cross Country Skiers 41.2% 23.5% 21.4% 26.4% 15.6%

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CROSS PARTICIPATION PERCENT OF FREESKIERS IN OTHER DISCIPLINES

83

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

Cross Country Alpine Snowboard Snowshoe Telemark

Percent of Freeskiers 28.6% 41.9% 33.00% 19.60% 18.20%

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CROSS PARTICIPATION PERCENT OF TELEMARK SKIERS IN OTHER DISCIPLINES

84

43.0%

44.0%

45.0%

46.0%

47.0%

48.0%

49.0%

50.0%

51.0%

Cross Country Alpine Freeski Snowboard Snowshoe

Percent of Telemark Skiers 50.4% 45.7% 48.4% 49.9% 48.1%

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CROSS PARTICIPATION ALPINE SKIERS THAT PARTICIPATE IN OTHER SPORTS


85

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Running/Jogging

Walkingfor Fitness

Bicycling(Road/Paved

Surface)

Bowling Hiking(Day)

Billiards/Pool

Camping(Within 1/4

Mile ofVehicle/Home)

Treadmill Weight/ResistanceMachines

FreeWeights(Hand

Weights)

Participation Rate 47.70% 44.70% 38.60% 38.30% 37.10% 35.60% 34.00% 32.50% 31.70% 29.50%

Perc

en

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f A

lpin

e S

kie

rs

CROSS PARTICIPATION SNOWBOARDERS THAT PARTICIPATE IN OTHER SPORTS


86

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Running/Jogging

Walkingfor Fitness

Bowling Billiards/Pool


Surface)

Camping(Within 1/4


FreeWeights(Hand

Weights)

FreeWeights

(Dumbells)

Weight/ResistanceMachines

Treadmill


Perc

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no

wb

oard

ers

CROSS PARTICIPATION CROSS COUNTRY SKIERS THAT PARTICIPATE IN OTHER SPORTS


87

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

Walking forFitness

Skiing(Alpine/

Downhill)

Hiking(Day)

Running/Jogging

Camping(Within 1/4



Surface)

Bowling Billiards/Pool

Snowshoe Aerobics(High-

Impact)


Perc

en

t o

f X

C S

kie

rs

CROSS PARTICIPATION FREESKIERS THAT PARTICIPATE IN OTHER SPORTS


88

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Skiing(Cross

Country)

Skiing(Alpine/

Downhill)

Running/Jogging

Snowboard Bowling Billiards/Pool

Walking forFitness

Snowmobile Bicycling(Road/Paved

Surface)

Camping(Within 1/4



Perc

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reeskie

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CROSS PARTICIPATION SNOWSHOERS THAT PARTICIPATE IN OTHER SPORTS


89

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Walking forFitness

Hiking (Day) Fishing(Freshwater

/Other)

Skiing(Cross

Country)

Camping(Within 1/4



Surface)

Bowling Running/Jogging

WildlifeViewing

More Than1/4 Mile

FromHome/Vehicle

Skiing(Alpine/

Downhill)


Perc

en

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no

wsh

oers

CROSS PARTICIPATION TELEMARK SKIERS THAT PARTICIPATE IN OTHER SPORTS


90

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Skiing(Cross

Country)

SnowMobiling

Martial Arts Skiing(Freeski)

Skiing(Alpine/

Downhill)

BackpackOvernight -More Than

1/4 MileFrom

Vehicle/Home

Baseball MMA forFitness

Boxing forCompetition

Camping(Within 1/4



Perc

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ele

mark

Skie

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PARTICIPANT TRENDS

91


HOME OWNERSHIP

92

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Owned Rented Occupied with No Rent Paid

Cross Country 75.8% 22.0% 2.2%

Alpine 76.8% 20.8% 2.3%

Freeski 72.8% 26.2% 1.0%

Snowboard 72.3% 26.4% 1.3%

Snowshoe 74.0% 25.3% 0.7%

Telemark 69.6% 30.4% 0.0%

Perc

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icip

an

ts


TYPE OF OCCUPANCY

93

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Mobile Homeor Trailer

Single FamilyHome

Detached

Single FamilyHome Attached

Building for 2Families

Building for 3 orMore Families

Other

Cross Country 12.6% 59.0% 7.4% 8.6% 9.3% 3.1%

Alpine 6.8% 60.9% 11.0% 5.6% 13.4% 2.3%

Freeski 16.6% 45.8% 16.3% 6.4% 12.3% 2.7%

Snowboard 8.7% 59.1% 13.5% 5.4% 10.2% 3.1%

Snowshoe 13.6% 58.1% 8.9% 7.7% 8.6% 3.1%

Telemark 21.8% 33.5% 19.7% 10.5% 12.8% 1.7%

Perc

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icip

ati

on


INTEREST IN WINTER OLYMPICS

94

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%


Not at all interested 10.4% 9.5% 11.0% 19.2% 12.3% 10.6%

A little bit interested 16.9% 14.6% 14.8% 18.2% 17.7% 19.2%

Somewhat interested 18.7% 26.9% 30.5% 28.5% 29.2% 32.6%

Very interested 54.1% 49.0% 43.7% 34.1% 40.8% 37.7%

Perc

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icip

an

ts


INTEREST IN SUMMER OLYMPICS

95

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%





Very interested 47.0% 48.2% 43.3% 37.6% 42.1% 35.0%

Perc

en

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f P

art

icip

an

ts


INTEREST IN THE X GAMES

96

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%





Very interested 22.4% 17.2% 37.6% 23.8% 15.0% 28.7%

Perc

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art

icip

ati

on


ENJOYED PE IN SCHOOL

Respondents were asked to rank (1-5) how much they enjoyed PE in school. The above indicates, by age, the

respondents who responded with a 5 (enjoyed PE a great deal). The majority who answered with a 5 age ages

25-54, potentially indicating that enjoying PE leads to an active lifestyle as an adult.

97

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

6~12 13~17 18~24 25~34 35~44 45~54 55~64 65+

Cross Country 11.8% 1.2% 2.7% 21.3% 20.4% 15.8% 21.5% 5.2%

Alpine 7.7% 10.5% 8.3% 23.1% 20.2% 19.5% 7.1% 3.6%

Freeski 2.9% 12.1% 13.7% 28.5% 21.5% 13.7% 6.3% 1.3%

Snowboard 10.0% 11.1% 30.3% 23.6% 14.0% 8.2% 1.3% 1.5%

Snowshoe 21.8% 2.8% 12.2% 32.6% 8.6% 5.8% 12.6% 3.5%

Telemark 0.0% 0.0% 5.8% 25.1% 27.3% 29.7% 6.7% 5.3%


Table 1: Cross Tabulation for

2013 Snow Sports Participation

1+ DAYS

Skiing (Alpine/Downhill)

Total # of

Part. (000s)Segment %

Participation

Rate by Group

Index vs. Total

Population

Total 8,243 2.9%

Male 4,938 59.9% 3.5% 123

Female 3,305 40.1% 2.2% 78

6~12 1,055 12.8% 3.6% 127

13~17 931 11.3% 4.4% 152

18~24 1,245 15.1% 4.1% 142

25~34 1,789 21.7% 4.3% 150

35~44 1,682 20.4% 4.2% 145

45~54 1,014 12.3% 2.3% 80

55~64 338 4.1% 0.9% 31

65+ 190 2.3% 0.5% 16

Under $25000 522 6.3% 1.0% 34

$25000 to $49999 1,204 14.6% 1.8% 62

$50000 to $74999 1,294 15.7% 2.4% 85

$75000 to $99999 1,401 17.0% 3.7% 128

$100000+ 3,800 46.1% 5.1% 176

New England 701 8.5% 5.2% 181

Middle Atlantic 1,286 15.6% 3.4% 118

East North Central 1,055 12.8% 2.5% 86

West North Central 643 7.8% 3.4% 118

South Atlantic 907 11.0% 1.6% 57

East South Central 297 3.6% 1.8% 61

West South Central 602 7.3% 1.8% 62

Mountain 1,302 15.8% 6.3% 220

Pacific 1,451 17.6% 3.1% 108

Non-MSA 321 3.9% 2.5% 88

MSA <500,000 1,715 20.8% 2.3% 81

MSA 500,000 - 2,499,999 2,242 27.2% 2.6% 92

MSA 2,500,000+ 3,965 48.1% 3.4% 119

8th Grade or Less 1,253 15.2% 3.5% 122

1-3 years of High School 569 6.9% 3.0% 105

High School Grad 503 6.1% 1.0% 33

1-3 years of College 1,278 15.5% 1.9% 65

College Grad 2,836 34.4% 4.0% 139

Post-Grad Studies 1,533 18.6% 4.0% 141

Other 264 3.2% 12.0% 417

Skiing (Cross-Country)

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 3,307 1.2%

Male 1,981 59.9% 1.4% 123

Female 1,326 40.1% 0.9% 78

6~12 380 11.5% 1.3% 114

13~17 189 5.7% 0.9% 77

18~24 509 15.4% 1.7% 145

25~34 847 25.6% 2.0% 177

35~44 546 16.5% 1.4% 118

45~54 443 13.4% 1.0% 87

55~64 218 6.6% 0.6% 50

65+ 175 5.3% 0.4% 36

Under $25000 430 13.0% 0.8% 70

$25000 to $49999 714 21.6% 1.1% 92

$50000 to $74999 529 16.0% 1.0% 86

$75000 to $99999 493 14.9% 1.3% 112

$100000+ 1,141 34.5% 1.5% 132

New England 288 8.7% 2.1% 186

Middle Atlantic 602 18.2% 1.6% 137

East North Central 529 16.0% 1.2% 108





Mountain 344 10.4% 1.7% 145

Pacific 526 15.9% 1.1% 98

Non-MSA 175 5.3% 1.4% 119

MSA <500,000 893 27.0% 1.2% 105

MSA 500,000 - 2,499,999 1,002 30.3% 1.2% 103

MSA 2,500,000+ 1,237 37.4% 1.1% 92

8th Grade or Less 417 12.6% 1.2% 101



1-3 years of College 546 16.5% 0.8% 69

College Grad 1,171 35.4% 1.6% 143

Post-Grad Studies 645 19.5% 1.7% 148

Other 119 3.6% 5.4% 468

Skiing (Freestyle)

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 5,357 1.9%

Male 3,412 63.7% 2.4% 131

Female 1,945 36.3% 1.3% 71

6~12 707 13.2% 2.4% 131

13~17 541 10.1% 2.5% 136

18~24 1,157 21.6% 3.8% 203

25~34 1,532 28.6% 3.7% 197

35~44 820 15.3% 2.0% 109

45~54 461 8.6% 1.0% 56

55~64 123 2.3% 0.3% 17

65+ 27 0.5% 0.1% 3

Under $25000 568 10.6% 1.1% 57

$25000 to $49999 911 17.0% 1.3% 72

$50000 to $74999 659 12.3% 1.2% 66

$75000 to $99999 654 12.2% 1.7% 92

$100000+ 2,566 47.9% 3.4% 183

New England 193 3.6% 1.4% 77

Middle Atlantic 1,355 25.3% 3.6% 191






Mountain 514 9.6% 2.5% 134

Pacific 1,120 20.9% 2.4% 129

Non-MSA 96 1.8% 0.8% 40

MSA <500,000 948 17.7% 1.3% 69

MSA 500,000 - 2,499,999 1,446 27.0% 1.7% 92

MSA 2,500,000+ 2,866 53.5% 2.5% 132

8th Grade or Less 584 10.9% 1.6% 87



1-3 years of College 1,162 21.7% 1.7% 90

College Grad 1,779 33.2% 2.5% 134


Other 432 8.1% 19.6% 1049

Snowboarding

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 7,351 2.6%

Male 4,955 67.4% 3.5% 138

Female 2,396 32.6% 1.6% 64

6~12 1,055 14.4% 3.6% 142

13~17 931 12.7% 4.4% 171

18~24 1,245 16.9% 4.1% 159

25~34 1,788 24.3% 4.3% 168

35~44 1,682 22.9% 4.2% 163

45~54 1,014 13.8% 2.3% 89

55~64 338 4.6% 0.9% 35

65+ 190 2.6% 0.5% 18

Under $25000 1,316 17.9% 2.5% 97

$25000 to $49999 1,286 17.5% 1.9% 74

$50000 to $74999 1,228 16.7% 2.3% 90

$75000 to $99999 889 12.1% 2.3% 91

$100000+ 2,624 35.7% 3.5% 136

New England 544 7.4% 4.0% 158

Middle Atlantic 1,198 16.3% 3.1% 123

East North Central 1,059 14.4% 2.5% 97





Mountain 816 11.1% 4.0% 154

Pacific 1,970 26.8% 4.2% 165

Non-MSA 243 3.3% 1.9% 74

MSA <500,000 1,514 20.6% 2.1% 80

MSA 500,000 - 2,499,999 2,286 31.1% 2.7% 106

MSA 2,500,000+ 3,308 45.0% 2.8% 111

8th Grade or Less 1,198 16.3% 3.3% 131



1-3 years of College 1,522 20.7% 2.2% 86

College Grad 2,213 30.1% 3.1% 121


Other 213 2.9% 9.7% 377

Snowshoeing

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 4,029 1.4%

Male 2,164 53.7% 1.5% 110

Female 1,865 46.3% 1.3% 90

6~12 524 13.0% 1.8% 129

13~17 278 6.9% 1.3% 93

18~24 572 14.2% 1.9% 134

25~34 1,011 25.1% 2.4% 173

35~44 600 14.9% 1.5% 106

45~54 552 13.7% 1.2% 89

55~64 359 8.9% 0.9% 67

65+ 133 3.3% 0.3% 23

Under $25000 608 15.1% 1.1% 82

$25000 to $49999 878 21.8% 1.3% 93

$50000 to $74999 693 17.2% 1.3% 93

$75000 to $99999 504 12.5% 1.3% 94

$100000+ 1,346 33.4% 1.8% 128

New England 572 14.2% 4.2% 303







Mountain 669 16.6% 3.2% 231

Pacific 564 14.0% 1.2% 86

Non-MSA 326 8.1% 2.6% 182

MSA <500,000 1,426 35.4% 1.9% 138

MSA 500,000 - 2,499,999 987 24.5% 1.2% 83

MSA 2,500,000+ 1,289 32.0% 1.1% 79

8th Grade or Less 475 11.8% 1.3% 95



1-3 years of College 681 16.9% 1.0% 71

College Grad 1,362 33.8% 1.9% 136


Other 165 4.1% 7.5% 533

Telemarking (Downhill)

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 2,766 1.0%

Male 1,696 61.3% 1.2% 126

Female 1,070 38.7% 0.7% 76

6~12 354 12.8% 1.2% 127

13~17 448 16.2% 2.1% 218

18~24 561 20.3% 1.8% 191

25~34 675 24.4% 1.6% 168

35~44 396 14.3% 1.0% 102

45~54 260 9.4% 0.6% 61

55~64 47 1.7% 0.1% 13

65+ 22 0.8% 0.1% 5

Under $25000 454 16.4% 0.9% 89

$25000 to $49999 479 17.3% 0.7% 74

$50000 to $74999 429 15.5% 0.8% 84

$75000 to $99999 232 8.4% 0.6% 63

$100000+ 1,173 42.4% 1.6% 162

New England 332 12.0% 2.5% 256







Mountain 241 8.7% 1.2% 121

Pacific 473 17.1% 1.0% 105

Non-MSA 113 4.1% 0.9% 92

MSA <500,000 636 23.0% 0.9% 90

MSA 500,000 - 2,499,999 929 33.6% 1.1% 114

MSA 2,500,000+ 1,087 39.3% 0.9% 97

8th Grade or Less 418 15.1% 1.2% 121



1-3 years of College 409 14.8% 0.6% 62

College Grad 949 34.3% 1.3% 138


Other 335 12.1% 15.2% 1576

2+ DAYS


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 6,504 2.3%

Male 3,941 60.6% 2.8% 124

Female 2,563 39.4% 1.7% 77

6~12 748 11.5% 2.6% 114

13~17 859 13.2% 4.0% 178

18~24 891 13.7% 2.9% 129

25~34 1,268 19.5% 3.0% 134

35~44 1,327 20.4% 3.3% 145

45~54 937 14.4% 2.1% 93

55~64 286 4.4% 0.7% 33

65+ 189 2.9% 0.5% 20

Under $25000 403 6.2% 0.8% 33

$25000 to $49999 826 12.7% 1.2% 54

$50000 to $74999 1,015 15.6% 1.9% 84

$75000 to $99999 1,112 17.1% 2.9% 129

$100000+ 3,148 48.4% 4.2% 185

New England 579 8.9% 4.3% 190







Mountain 1,158 17.8% 5.6% 248

Pacific 1,093 16.8% 2.3% 103

Non-MSA 254 3.9% 2.0% 88

MSA <500,000 1,346 20.7% 1.8% 81

MSA 500,000 - 2,499,999 1,841 28.3% 2.2% 96

MSA 2,500,000+ 3,063 47.1% 2.6% 116

8th Grade or Less 891 13.7% 2.5% 110



1-3 years of College 1,021 15.7% 1.5% 65

College Grad 2,315 35.6% 3.3% 144

Post-Grad Studies 1,164 17.9% 3.1% 136

Other 247 3.8% 11.2% 494


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 2,533 0.9%

Male 1,477 58.3% 1.1% 119

Female 1,056 41.7% 0.7% 81

6~12 294 11.6% 1.0% 115

13~17 167 6.6% 0.8% 89

18~24 370 14.6% 1.2% 137

25~34 555 21.9% 1.3% 151

35~44 410 16.2% 1.0% 115

45~54 393 15.5% 0.9% 100

55~64 193 7.6% 0.5% 57

65+ 152 6.0% 0.4% 41

Under $25000 306 12.1% 0.6% 65

$25000 to $49999 534 21.1% 0.8% 90

$50000 to $74999 420 16.6% 0.8% 90

$75000 to $99999 418 16.5% 1.1% 124

$100000+ 854 33.7% 1.1% 129

New England 284 11.2% 2.1% 239







Mountain 261 10.3% 1.3% 143

Pacific 390 15.4% 0.8% 95

Non-MSA 152 6.0% 1.2% 135

MSA <500,000 735 29.0% 1.0% 113

MSA 500,000 - 2,499,999 712 28.1% 0.8% 95

MSA 2,500,000+ 937 37.0% 0.8% 91

8th Grade or Less 289 11.4% 0.8% 91



1-3 years of College 408 16.1% 0.6% 67

College Grad 907 35.8% 1.3% 144


Other 106 4.2% 4.8% 546

Skiing (Freestyle)

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 3,595 1.3%

Male 2,240 62.3% 1.6% 128

Female 1,355 37.7% 0.9% 74

6~12 518 14.4% 1.8% 143

13~17 471 13.1% 2.2% 176

18~24 762 21.2% 2.5% 200

25~34 859 23.9% 2.1% 165

35~44 561 15.6% 1.4% 111

45~54 320 8.9% 0.7% 58

55~64 86 2.4% 0.2% 18

65+ 22 0.6% 0.1% 4

Under $25000 370 10.3% 0.7% 56

$25000 to $49999 503 14.0% 0.7% 60

$50000 to $74999 500 13.9% 0.9% 75

$75000 to $99999 507 14.1% 1.3% 106

$100000+ 1,715 47.7% 2.3% 182

New England 187 5.2% 1.4% 111







Mountain 439 12.2% 2.1% 170

Pacific 669 18.6% 1.4% 114

Non-MSA 97 2.7% 0.8% 61

MSA <500,000 626 17.4% 0.8% 68

MSA 500,000 - 2,499,999 978 27.2% 1.2% 92

MSA 2,500,000+ 1,895 52.7% 1.6% 130

8th Grade or Less 374 10.4% 1.0% 83



1-3 years of College 676 18.8% 1.0% 78

College Grad 1,276 35.5% 1.8% 143


Other 342 9.5% 15.5% 1,236

Snowboarding

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 5,991 2.1%

Male 4,014 67.0% 2.9% 137

Female 1,977 33.0% 1.3% 64

6~12 803 13.4% 2.8% 133

13~17 1,042 17.4% 4.9% 234

18~24 1,492 24.9% 4.9% 234

25~34 1,552 25.9% 3.7% 179

35~44 833 13.9% 2.1% 99

45~54 216 3.6% 0.5% 23

55~64 42 0.7% 0.1% 5

65+ 12 0.2% 0.0% 1

Under $25000 923 15.4% 1.7% 83

$25000 to $49999 1,144 19.1% 1.7% 81

$50000 to $74999 1,030 17.2% 1.9% 93

$75000 to $99999 749 12.5% 2.0% 94

$100000+ 2,145 35.8% 2.9% 137

New England 491 8.2% 3.6% 175







Mountain 719 12.0% 3.5% 167

Pacific 1,606 26.8% 3.4% 165

Non-MSA 222 3.7% 1.7% 83

MSA <500,000 1,258 21.0% 1.7% 82

MSA 500,000 - 2,499,999 1,815 30.3% 2.1% 103

MSA 2,500,000+ 2,696 45.0% 2.3% 111

8th Grade or Less 1,054 17.6% 2.9% 141



1-3 years of College 1,222 20.4% 1.8% 85

College Grad 1,767 29.5% 2.5% 119


Other 186 3.1% 8.4% 403

Snowshoeing

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 3,005 1.0%

Male 1,602 53.3% 1.1% 109

Female 1,403 46.7% 1.0% 91

6~12 346 11.5% 1.2% 114

13~17 246 8.2% 1.2% 110

18~24 436 14.5% 1.4% 136

25~34 697 23.2% 1.7% 160

35~44 406 13.5% 1.0% 96

45~54 466 15.5% 1.0% 100

55~64 291 9.7% 0.8% 73

65+ 117 3.9% 0.3% 27

Under $25000 382 12.7% 0.7% 69

$25000 to $49999 688 22.9% 1.0% 97

$50000 to $74999 490 16.3% 0.9% 88

$75000 to $99999 391 13.0% 1.0% 98

$100000+ 1,058 35.2% 1.4% 134

New England 430 14.3% 3.2% 305







Mountain 562 18.7% 2.7% 260

Pacific 358 11.9% 0.8% 73

Non-MSA 288 9.6% 2.3% 216

MSA <500,000 1,196 39.8% 1.6% 155

MSA 500,000 - 2,499,999 691 23.0% 0.8% 78

MSA 2,500,000+ 832 27.7% 0.7% 68

8th Grade or Less 267 8.9% 0.7% 71



1-3 years of College 520 17.3% 0.8% 72

College Grad 1,016 33.8% 1.4% 136


Other 162 5.4% 7.4% 703


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,953 0.7%

Male 1,156 59.2% 0.8% 121

Female 797 40.8% 0.5% 80

6~12 346 17.7% 1.2% 176

13~17 404 20.7% 1.9% 279

18~24 361 18.5% 1.2% 174

25~34 240 12.3% 0.6% 85

35~44 352 18.0% 0.9% 128

45~54 203 10.4% 0.5% 67

55~64 33 1.7% 0.1% 13

65+ 14 0.7% 0.0% 5

Under $25000 385 19.7% 0.7% 106

$25000 to $49999 332 17.0% 0.5% 72

$50000 to $74999 275 14.1% 0.5% 76

$75000 to $99999 137 7.0% 0.4% 53

$100000+ 822 42.1% 1.1% 161

New England 299 15.3% 2.2% 326







Mountain 199 10.2% 1.0% 142

Pacific 303 15.5% 0.6% 95

Non-MSA 113 5.8% 0.9% 130

MSA <500,000 451 23.1% 0.6% 90

MSA 500,000 - 2,499,999 699 35.8% 0.8% 121

MSA 2,500,000+ 689 35.3% 0.6% 87

8th Grade or Less 369 18.9% 1.0% 152



1-3 years of College 219 11.2% 0.3% 47

College Grad 684 35.0% 1.0% 141


Other 303 15.5% 13.7% 2,017

9+ DAYS


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,822 0.6%

Male 1,090 59.8% 0.8% 123

Female 732 40.2% 0.5% 78

6~12 184 10.1% 0.6% 100

13~17 190 10.4% 0.9% 140

18~24 274 15.0% 0.9% 142

25~34 145 8.0% 0.3% 55

35~44 273 15.0% 0.7% 107

45~54 224 12.3% 0.5% 79

55~64 113 6.2% 0.3% 47

65+ 79 4.3% 0.2% 30

Under $25000 182 10.0% 0.3% 54

$25000 to $49999 189 10.4% 0.3% 44

$50000 to $74999 350 19.2% 0.7% 104

$75000 to $99999 255 14.0% 0.7% 105

$100000+ 845 46.4% 1.1% 177

New England 206 11.3% 1.5% 241







Mountain 339 18.6% 1.6% 259

Pacific 233 12.8% 0.5% 79

Non-MSA 173 9.5% 1.4% 213

MSA <500,000 434 23.8% 0.6% 93

MSA 500,000 - 2,499,999 537 29.5% 0.6% 100

MSA 2,500,000+ 678 37.2% 0.6% 92

8th Grade or Less 297 16.3% 0.8% 131



1-3 years of College 335 18.4% 0.5% 77

College Grad 612 33.6% 0.9% 136


Other 53 2.9% 2.4% 377


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 939 0.3%

Male 562 59.9% 0.4% 123

Female 377 40.1% 0.3% 78

6~12 140 14.9% 0.5% 148

13~17 54 5.8% 0.3% 78

18~24 180 19.2% 0.6% 181

25~34 181 19.3% 0.4% 133

35~44 168 17.9% 0.4% 128

45~54 118 12.6% 0.3% 81

55~64 51 5.4% 0.1% 41

65+ 48 5.1% 0.1% 35

Under $25000 214 22.8% 0.4% 123

$25000 to $49999 192 20.4% 0.3% 87

$50000 to $74999 167 17.8% 0.3% 96

$75000 to $99999 148 15.8% 0.4% 119

$100000+ 217 23.1% 0.3% 88

New England 107 11.4% 0.8% 243







Mountain 141 15.0% 0.7% 209

Pacific 141 15.0% 0.3% 92

Non-MSA 69 7.3% 0.5% 164

MSA <500,000 354 37.7% 0.5% 147

MSA 500,000 - 2,499,999 201 21.4% 0.2% 73

MSA 2,500,000+ 316 33.7% 0.3% 83

8th Grade or Less 131 13.9% 0.4% 111



1-3 years of College 146 15.5% 0.2% 65

College Grad 324 34.5% 0.5% 139


Other 49 5.2% 2.2% 677

Skiing (Freestyle)

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,125 0.4%

Male 712 63.3% 0.5% 130

Female 413 36.7% 0.3% 72

6~12 226 20.1% 0.8% 200

13~17 142 12.6% 0.7% 170

18~24 347 30.8% 1.1% 290

25~34 114 10.1% 0.3% 70

35~44 105 9.3% 0.3% 66

45~54 140 12.4% 0.3% 80

55~64 37 3.3% 0.1% 25

65+ 15 1.3% 0.0% 9

Under $25000 230 20.4% 0.4% 110

$25000 to $49999 110 9.8% 0.2% 42

$50000 to $74999 150 13.3% 0.3% 72

$75000 to $99999 111 9.9% 0.3% 74

$100000+ 524 46.6% 0.7% 178

New England 88 7.8% 0.7% 166







Mountain 199 17.7% 1.0% 246

Pacific 136 12.1% 0.3% 74

Non-MSA 34 3.0% 0.3% 67

MSA <500,000 232 20.6% 0.3% 80

MSA 500,000 - 2,499,999 233 20.7% 0.3% 70

MSA 2,500,000+ 628 55.8% 0.5% 138

8th Grade or Less 131 11.6% 0.4% 93



1-3 years of College 185 16.4% 0.3% 68

College Grad 378 33.6% 0.5% 136


Other 114 10.1% 5.1% 1,314

Snowboarding

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 2,132 0.7%

Male 1,488 69.8% 1.1% 143

Female 644 30.2% 0.4% 59

6~12 339 15.9% 1.2% 158

13~17 469 22.0% 2.2% 296

18~24 650 30.5% 2.1% 287

25~34 384 18.0% 0.9% 124

35~44 203 9.5% 0.5% 68

45~54 77 3.6% 0.2% 23

55~64 9 0.4% 0.0% 3

65+ 2 0.1% 0.0% 1

Under $25000 371 17.4% 0.7% 94

$25000 to $49999 518 24.3% 0.8% 103

$50000 to $74999 352 16.5% 0.7% 89

$75000 to $99999 275 12.9% 0.7% 97

$100000+ 614 28.8% 0.8% 110

New England 203 9.5% 1.5% 203







Mountain 273 12.8% 1.3% 178

Pacific 537 25.2% 1.2% 155

Non-MSA 109 5.1% 0.9% 115

MSA <500,000 497 23.3% 0.7% 91

MSA 500,000 - 2,499,999 531 24.9% 0.6% 84

MSA 2,500,000+ 994 46.6% 0.9% 115

8th Grade or Less 535 25.1% 1.5% 201



1-3 years of College 394 18.5% 0.6% 77

College Grad 535 25.1% 0.8% 101


Other 79 3.7% 3.6% 481

Snowshoeing

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 766 0.3%

Male 399 52.1% 0.3% 107

Female 367 47.9% 0.2% 94

6~12 97 12.7% 0.3% 126

13~17 48 6.3% 0.2% 85

18~24 171 22.3% 0.6% 210

25~34 159 20.7% 0.4% 143

35~44 53 6.9% 0.1% 49

45~54 170 22.2% 0.4% 143

55~64 46 6.0% 0.1% 45

65+ 23 3.0% 0.1% 21

Under $25000 104 13.6% 0.2% 73

$25000 to $49999 247 32.3% 0.4% 137

$50000 to $74999 156 20.4% 0.3% 110

$75000 to $99999 81 10.6% 0.2% 80

$100000+ 177 23.1% 0.2% 88

New England 100 13.1% 0.7% 279







Mountain 215 28.1% 1.0% 391

Pacific 64 8.3% 0.1% 51

Non-MSA 53 6.9% 0.4% 155

MSA <500,000 346 45.2% 0.5% 176

MSA 500,000 - 2,499,999 178 23.3% 0.2% 79

MSA 2,500,000+ 188 24.6% 0.2% 61

8th Grade or Less 64 8.4% 0.2% 67



1-3 years of College 82 10.7% 0.1% 45

College Grad 307 40.1% 0.4% 162


Other 57 7.4% 2.6% 963


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 863 0.3%

Male 540 62.6% 0.4% 128

Female 323 37.4% 0.2% 73

6~12 180 20.9% 0.6% 207

13~17 230 26.7% 1.1% 360

18~24 243 28.1% 0.8% 264

25~34 38 4.4% 0.1% 30

35~44 82 9.5% 0.2% 68

45~54 60 7.0% 0.1% 45

55~64 24 2.8% 0.1% 21

65+ 5 0.6% 0.0% 4

Under $25000 344 39.9% 0.6% 216

$25000 to $49999 115 13.3% 0.2% 57

$50000 to $74999 115 13.3% 0.2% 72

$75000 to $99999 44 5.1% 0.1% 38

$100000+ 245 28.4% 0.3% 108

New England 236 27.4% 1.8% 584







Mountain 173 20.0% 0.8% 278

Pacific 134 15.5% 0.3% 95

Non-MSA 50 5.8% 0.4% 130

MSA <500,000 342 39.6% 0.5% 155

MSA 500,000 - 2,499,999 327 37.9% 0.4% 129

MSA 2,500,000+ 145 16.8% 0.1% 42

8th Grade or Less 261 30.3% 0.7% 243



1-3 years of College 41 4.7% 0.1% 20

College Grad 295 34.2% 0.4% 138


Other 138 16.0% 6.3% 2,082

MALE


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 4,938 3.5%

6~12 514 10.4% 3.5% 100

13~17 494 10.0% 4.5% 128

18~24 672 13.6% 5.1% 145

25~34 1,042 21.1% 4.9% 141

35~44 1,091 22.1% 5.4% 152

45~54 701 14.2% 3.1% 89

55~64 291 5.9% 1.6% 45

65+ 133 2.7% 0.7% 19

Under $25000 370 7.5% 1.4% 41

$25000 to $49999 706 14.3% 2.1% 61

$50000 to $74999 760 15.4% 3.0% 85

$75000 to $99999 815 16.5% 4.4% 125

$100000+ 2,286 46.3% 6.1% 174

New England 370 7.5% 5.5% 156







Mountain 825 16.7% 7.9% 223

Pacific 844 17.1% 3.6% 101

Non-MSA 173 3.5% 2.8% 80

MSA <500,000 1,091 22.1% 3.1% 88

MSA 500,000 - 2,499,999 1,318 26.7% 3.2% 90

MSA 2,500,000+ 2,355 47.7% 4.1% 117

8th Grade or Less 627 12.7% 3.5% 98



1-3 years of College 815 16.5% 2.4% 69

College Grad 1,713 34.7% 5.0% 143


Other 183 3.7% 14.8% 411


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,981 1.4%

6~12 220 11.1% 1.5% 107

13~17 103 5.2% 0.9% 67

18~24 265 13.4% 2.0% 143

25~34 513 25.9% 2.4% 173

35~44 378 19.1% 1.9% 132

45~54 254 12.8% 1.1% 81

55~64 145 7.3% 0.8% 56

65+ 101 5.1% 0.5% 37

Under $25000 283 14.3% 1.1% 77

$25000 to $49999 426 21.5% 1.3% 91

$50000 to $74999 335 16.9% 1.3% 93

$75000 to $99999 273 13.8% 1.5% 105

$100000+ 664 33.5% 1.8% 126

New England 158 8.0% 2.4% 167







Mountain 190 9.6% 1.8% 128

Pacific 293 14.8% 1.2% 88

Non-MSA 55 2.8% 0.9% 64

MSA <500,000 569 28.7% 1.6% 114

MSA 500,000 - 2,499,999 592 29.9% 1.4% 100

MSA 2,500,000+ 763 38.5% 1.3% 95

8th Grade or Less 256 12.9% 1.4% 99



1-3 years of College 307 15.5% 0.9% 65

College Grad 616 31.1% 1.8% 128


Other 81 4.1% 6.6% 456

Skiing (Freestyle)

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 3,412 2.4%

6~12 430 12.6% 2.9% 121

13~17 355 10.4% 3.2% 133

18~24 655 19.2% 5.0% 204

25~34 969 28.4% 4.6% 189

35~44 539 15.8% 2.7% 109

45~54 351 10.3% 1.6% 65

55~64 89 2.6% 0.5% 20

65+ 27 0.8% 0.1% 6

Under $25000 321 9.4% 1.2% 51

$25000 to $49999 461 13.5% 1.4% 57

$50000 to $74999 420 12.3% 1.7% 68

$75000 to $99999 461 13.5% 2.5% 102

$100000+ 1,747 51.2% 4.7% 192

New England 116 3.4% 1.7% 71







Mountain 266 7.8% 2.5% 104

Pacific 604 17.7% 2.5% 105

Non-MSA 61 1.8% 1.0% 41

MSA <500,000 645 18.9% 1.8% 75

MSA 500,000 - 2,499,999 973 28.5% 2.3% 96

MSA 2,500,000+ 1,730 50.7% 3.0% 125

8th Grade or Less 389 11.4% 2.1% 88



1-3 years of College 816 23.9% 2.4% 100

College Grad 1,061 31.1% 3.1% 128


Other 263 7.7% 21.2% 856

Snowboarding

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 4,955 3.5%

6~12 634 12.8% 4.3% 123

13~17 927 18.7% 8.5% 240

18~24 1,075 21.7% 8.2% 231

25~34 1,254 25.3% 5.9% 169

35~44 699 14.1% 3.4% 97

45~54 312 6.3% 1.4% 40

55~64 40 0.8% 0.2% 6

65+ 10 0.2% 0.1% 1

Under $25000 956 19.3% 3.7% 104

$25000 to $49999 857 17.3% 2.6% 73

$50000 to $74999 768 15.5% 3.0% 86

$75000 to $99999 585 11.8% 3.2% 89

$100000+ 1,784 36.0% 4.8% 135

New England 436 8.8% 6.5% 183







Mountain 560 11.3% 5.3% 151

Pacific 1,234 24.9% 5.2% 147

Non-MSA 183 3.7% 3.0% 84

MSA <500,000 1,100 22.2% 3.1% 88

MSA 500,000 - 2,499,999 1,650 33.3% 4.0% 112

MSA 2,500,000+ 2,021 40.8% 3.5% 100

8th Grade or Less 931 18.8% 5.1% 145



1-3 years of College 1,036 20.9% 3.1% 88

College Grad 1,318 26.6% 3.9% 109


Other 149 3.0% 12.0% 333

Snowshoeing

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 2,164 1.5%

6~12 294 13.6% 2.0% 131

13~17 173 8.0% 1.6% 103

18~24 316 14.6% 2.4% 155

25~34 586 27.1% 2.8% 181

35~44 290 13.4% 1.4% 92

45~54 227 10.5% 1.0% 66

55~64 201 9.3% 1.1% 71

65+ 74 3.4% 0.4% 24

Under $25000 264 12.2% 1.0% 66

$25000 to $49999 532 24.6% 1.6% 104

$50000 to $74999 415 19.2% 1.6% 106

$75000 to $99999 251 11.6% 1.4% 88

$100000+ 703 32.5% 1.9% 122

New England 240 11.1% 3.6% 231







Mountain 290 13.4% 2.8% 179

Pacific 348 16.1% 1.5% 95

Non-MSA 160 7.4% 2.6% 168

MSA <500,000 790 36.5% 2.2% 145

MSA 500,000 - 2,499,999 506 23.4% 1.2% 79

MSA 2,500,000+ 707 32.7% 1.2% 80

8th Grade or Less 266 12.3% 1.5% 95



1-3 years of College 461 21.3% 1.4% 89

College Grad 671 31.0% 2.0% 128


Other 106 4.9% 8.6% 544


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,696 1.2%

6~12 181 10.7% 1.2% 103

13~17 298 17.6% 2.7% 226

18~24 312 18.4% 2.4% 196

25~34 373 22.0% 1.8% 147

35~44 263 15.5% 1.3% 107

45~54 219 12.9% 1.0% 81

55~64 32 1.9% 0.2% 15

65+ 15 0.9% 0.1% 6

Under $25000 273 16.1% 1.1% 87

$25000 to $49999 380 22.4% 1.1% 95

$50000 to $74999 263 15.5% 1.0% 86

$75000 to $99999 161 9.5% 0.9% 72

$100000+ 619 36.5% 1.7% 137

New England 276 16.3% 4.1% 340







Mountain 46 2.7% 0.4% 36

Pacific 332 19.6% 1.4% 116

Non-MSA 92 5.4% 1.5% 123

MSA <500,000 341 20.1% 1.0% 80

MSA 500,000 - 2,499,999 558 32.9% 1.3% 110

MSA 2,500,000+ 704 41.5% 1.2% 102

8th Grade or Less 268 15.8% 1.5% 122



1-3 years of College 373 22.0% 1.1% 92

College Grad 463 27.3% 1.4% 112


Other 244 14.4% 19.7% 1,600

FEMALE


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 3,305 2.2%

6~12 545 16.5% 3.8% 170

13~17 436 13.2% 4.2% 189

18~24 572 17.3% 3.3% 147

25~34 747 22.6% 3.6% 161

35~44 595 18.0% 3.0% 132

45~54 307 9.3% 1.4% 62

55~64 46 1.4% 0.2% 10

65+ 56 1.7% 0.3% 11

Under $25000 175 5.3% 0.6% 29

$25000 to $49999 496 15.0% 1.4% 64

$50000 to $74999 535 16.2% 1.9% 86

$75000 to $99999 585 17.7% 3.0% 132

$100000+ 1,510 45.7% 4.0% 177

New England 331 10.0% 4.9% 217







Mountain 479 14.5% 4.7% 210

Pacific 605 18.3% 2.6% 117

Non-MSA 149 4.5% 2.2% 100

MSA <500,000 621 18.8% 1.6% 72

MSA 500,000 - 2,499,999 925 28.0% 2.2% 96

MSA 2,500,000+ 1,610 48.7% 2.7% 121

8th Grade or Less 621 18.8% 3.5% 157



1-3 years of College 466 14.1% 1.3% 58

College Grad 1,127 34.1% 3.0% 135


Other 83 2.5% 8.5% 357


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,326 0.9%

6~12 159 12.0% 1.1% 124

13~17 85 6.4% 0.8% 91

18~24 244 18.4% 1.4% 156

25~34 333 25.1% 1.6% 179

35~44 166 12.5% 0.8% 92

45~54 191 14.4% 0.9% 96

55~64 74 5.6% 0.4% 41

65+ 74 5.6% 0.3% 37

Under $25000 146 11.0% 0.5% 59

$25000 to $49999 289 21.8% 0.8% 93

$50000 to $74999 194 14.6% 0.7% 77

$75000 to $99999 219 16.5% 1.1% 123

$100000+ 479 36.1% 1.3% 140

New England 130 9.8% 1.9% 213







Mountain 153 11.5% 1.5% 167

Pacific 233 17.6% 1.0% 112

Non-MSA 121 9.1% 1.8% 202

MSA <500,000 325 24.5% 0.8% 94

MSA 500,000 - 2,499,999 408 30.8% 1.0% 105

MSA 2,500,000+ 472 35.6% 0.8% 89

8th Grade or Less 162 12.2% 0.9% 102



1-3 years of College 237 17.9% 0.7% 74

College Grad 557 42.0% 1.5% 167


Other 40 3.0% 4.1% 429

Skiing (Freestyle)

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,945 1.3%

6~12 278 14.3% 1.9% 147

13~17 183 9.4% 1.8% 134

18~24 502 25.8% 2.9% 219

25~34 562 28.9% 2.7% 206

35~44 280 14.4% 1.4% 106

45~54 107 5.5% 0.5% 37

55~64 33 1.7% 0.2% 13

65+ 0 0.0% 0.0% 0

Under $25000 247 12.7% 0.9% 69

$25000 to $49999 449 23.1% 1.3% 99

$50000 to $74999 241 12.4% 0.9% 66

$75000 to $99999 193 9.9% 1.0% 74

$100000+ 817 42.0% 2.2% 163

New England 76 3.9% 1.1% 85







Mountain 249 12.8% 2.5% 186

Pacific 517 26.6% 2.2% 169

Non-MSA 33 1.7% 0.5% 38

MSA <500,000 303 15.6% 0.8% 60

MSA 500,000 - 2,499,999 474 24.4% 1.1% 84

MSA 2,500,000+ 1,134 58.3% 1.9% 145

8th Grade or Less 193 9.9% 1.1% 83



1-3 years of College 346 17.8% 1.0% 74

College Grad 721 37.1% 1.9% 147


Other 159 8.2% 16.5% 1,171

Snowboarding

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 2,396 1.6%

6~12 278 11.6% 1.9% 120

13~17 264 11.0% 2.5% 157

18~24 731 30.5% 4.2% 258

25~34 700 29.2% 3.4% 209

35~44 345 14.4% 1.7% 106

45~54 69 2.9% 0.3% 19

55~64 7 0.3% 0.0% 2

65+ 2 0.1% 0.0% 1

Under $25000 359 15.0% 1.3% 81

$25000 to $49999 431 18.0% 1.3% 77

$50000 to $74999 463 19.3% 1.7% 102

$75000 to $99999 304 12.7% 1.5% 95

$100000+ 836 34.9% 2.2% 135

New England 103 4.3% 1.5% 93







Mountain 254 10.6% 2.5% 154

Pacific 731 30.5% 3.2% 194

Non-MSA 62 2.6% 0.9% 58

MSA <500,000 410 17.1% 1.1% 66

MSA 500,000 - 2,499,999 635 26.5% 1.5% 91

MSA 2,500,000+ 1,289 53.8% 2.2% 134

8th Grade or Less 266 11.1% 1.5% 93



1-3 years of College 484 20.2% 1.4% 83

College Grad 891 37.2% 2.4% 148


Other 69 2.9% 7.2% 414

Snowshoeing

Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,865 1.3%

6~12 228 12.2% 1.6% 126

13~17 108 5.8% 1.0% 83

18~24 257 13.8% 1.5% 117

25~34 423 22.7% 2.1% 162

35~44 308 16.5% 1.5% 121

45~54 323 17.3% 1.5% 115

55~64 159 8.5% 0.8% 63

65+ 60 3.2% 0.3% 21

Under $25000 343 18.4% 1.3% 99

$25000 to $49999 349 18.7% 1.0% 80

$50000 to $74999 280 15.0% 1.0% 79

$75000 to $99999 254 13.6% 1.3% 101

$100000+ 642 34.4% 1.7% 133

New England 330 17.7% 4.9% 385







Mountain 379 20.3% 3.7% 294

Pacific 216 11.6% 0.9% 74

Non-MSA 168 9.0% 2.5% 200

MSA <500,000 636 34.1% 1.7% 131

MSA 500,000 - 2,499,999 479 25.7% 1.1% 88

MSA 2,500,000+ 584 31.3% 1.0% 78

8th Grade or Less 211 11.3% 1.2% 94



1-3 years of College 222 11.9% 0.6% 49

College Grad 690 37.0% 1.9% 147


Other 60 3.2% 6.2% 457


Total # of


Participation

Rate by Group

Index vs. Total

Population

Total 1,070 0.7%

6~12 173 16.2% 1.2% 167

13~17 151 14.1% 1.5% 201

18~24 249 23.3% 1.4% 197

25~34 303 28.3% 1.5% 202

35~44 134 12.5% 0.7% 92

45~54 42 3.9% 0.2% 26

55~64 13 1.2% 0.1% 9

65+ 5 0.5% 0.0% 3

Under $25000 182 17.0% 0.7% 92

$25000 to $49999 97 9.1% 0.3% 39

$50000 to $74999 166 15.5% 0.6% 82

$75000 to $99999 71 6.6% 0.4% 49

$100000+ 553 51.7% 1.5% 200

New England 55 5.1% 0.8% 111







Mountain 195 18.2% 1.9% 264

Pacific 140 13.1% 0.6% 83

Non-MSA 21 2.0% 0.3% 44

MSA <500,000 294 27.5% 0.8% 105

MSA 500,000 - 2,499,999 373 34.8% 0.9% 119

MSA 2,500,000+ 382 35.7% 0.6% 89

8th Grade or Less 150 14.0% 0.8% 117



1-3 years of College 35 3.3% 0.1% 14

College Grad 485 45.3% 1.3% 180


Other 90 8.4% 9.3% 1,200

Table 2: "All Sports" Cross

Tabulation for 2013 Snow

Sports Participation

Number of

Participants (000's)Participation Rate Index

Aerobics (High-Impact) 1,706 20.7% 180

Aerobics (Low-Impact) 1,682 20.4% 111

Aerobics (Step) 956 11.6% 168

Other Exercise to Music 1,360 16.5% 93

Aquatic Exercise 882 10.7% 162

Calisthenics 857 10.4% 144

Cardio Kickboxing 800 9.7% 202

Pilates Training 808 9.8% 175

Stretching 2,209 26.8% 103

Yoga 1,756 21.3% 128

Free Weights (Barbells) 2,044 24.8% 132

Free Weights (Dumbells) 2,415 29.3% 111

Free Weights (Hand Weights) 2,432 29.5% 94

Weight/Resistance Machines 2,613 31.7% 121

Home Gym Exercise 1,591 19.3% 109

Abdominal Machine/Device 1,533 18.6% 141

Rowing Machine 1,006 12.2% 172

Stationary Cycling (Upright) 1,723 20.9% 122

Stationary Cycling (Group) 981 11.9% 202

Stationary Cycling (Recumbent) 783 9.5% 122

Treadmill 2,679 32.5% 97

Stair-Climbing Machine 1,269 15.4% 177

Elliptical Motion Trainer 1,846 22.4% 125

Cross-Country Ski Machine 445 5.4% 270

Walking for Fitness 3,684 44.7% 55

Running/Jogging 3,932 47.7% 131

Triathlon (Traditional/Road) 585 7.1% 473

Triathlon (Non-Traditional/Off Road) 445 5.4% 491

Adventure Racing 462 5.6% 373

Swimming for Fitness 1,921 23.3% 126

Bicycling (Road/Paved Surface) 3,182 38.6% 140

Bicycling (Mountain/Non-Paved

Surface) 1,616 19.6% 332

Bicycling (BMX) 354 4.3% 239

Golf (on a Golf Course) 2,201 26.7% 169

Golf (Hitting Balls at a Practice Facility) 2,102 25.5% 193

Ultimate Frisbee 956 11.6% 264

Gymnastics 569 6.9% 164

Baseball 1,195 14.5% 136

Basketball 2,077 25.2% 134

Cheerleading 626 7.6% 262

Ice Hockey 709 8.6% 410

Field Hockey 486 5.9% 454

Football (Touch) 931 11.3% 179

Alpine Ski Crossover Activities

Football (Tackle) 651 7.9% 149

Lacrosse 528 6.4% 492

Paintball 709 8.6% 287

Rugby 462 5.6% 560

Soccer (Indoor) 709 8.6% 215

Soccer (Outdoor) 1,393 16.9% 176

Softball (Slow-Pitch) 783 9.5% 164

Softball (Fast-Pitch) 429 5.2% 248

Track and Field 585 7.1% 222

Volleyball (Court) 866 10.5% 198

Volleyball (Grass) 618 7.5% 214

Volleyball (Beach) 758 9.2% 219

Badminton 948 11.5% 183

Racquetball 940 11.4% 345

Squash 519 6.3% 485

Tennis 2,011 24.4% 205

Birdwatching More Than 1/4 Mile From

Home/Vehicle1,146 13.9% 140

Wildlife Viewing More Than 1/4 Mile

From Home/Vehicle1,690 20.5% 128

Camping (Within 1/4 Mile of

Vehicle/Home)2,803 34.0% 163

Backpacking Overnight - More Than

1/4 Mile From Vehicle/Home1,508 18.3% 290

Camping (RV) 1,393 16.9% 161

Canoeing 1,500 18.2% 268

Climbing (Sport/Indoor/Boulder) 874 10.6% 279

Climbing

(Traditional/Ice/Mountaineering) 536 6.5% 361

Kayaking (White Water) 569 6.9% 431

Kayaking (Sea/Touring) 552 6.7% 372

Kayaking (Recreational) 1,253 15.2% 245

Rafting 709 8.6% 297

Hiking (Day) 3,058 37.1% 154

Horseback Riding 1,014 12.3% 202

Trail Running 1,105 13.4% 273

Fishing (Fly) 659 8.0% 170

Fishing (Freshwater/Other) 2,357 28.6% 104

Fishing (Saltwater) 857 10.4% 114

Skiing (Cross Country) 1,401 17.0% 239

Skiing (Alpine/Downhill) 8,243 100.0% 1,163

Skiing (Freeski) 1,171 14.2% 330

Snowboarding 1,377 16.7% 229

Snowmobiling 1,459 17.7% 340

Snowshoeing 948 11.5% 256

Telemarking (Downhill) 478 5.8% 187

Boxing 882 10.7% 238

Martial Arts 816 9.9% 220

Wrestling 503 6.1% 359

Billiards/Pool 2,935 35.6% 129

Bowling 3,157 38.3% 111

Darts 1,772 21.5% 164

Table Tennis 1,896 23.0% 183

Roller Hockey 602 7.3% 562

Roller Skating (2x2 Wheel) 783 9.5% 176

Roller Skating (In-line) 1,129 13.7% 269

Scooter Riding (Non-Motorized) 659 8.0% 222

Skateboarding 849 10.3% 224

Ice Skating 1,715 20.8% 267

Archery 800 9.7% 176

Hunting (Rifle) 940 11.4% 158

Hunting (Shotgun) 907 11.0% 193

Hunting (Handgun) 577 7.0% 269

Hunting (Bow) 552 6.7% 239

Shooting (Sport Clay) 742 9.0% 257

Shooting (Trap/Skeet) 717 8.7% 311

Target Shooting (Rifle) 1,344 16.3% 161

Target Shooting (Handgun) 1,302 15.8% 140

Boardsailing/Windsurfing 544 6.6% 471

Jet Skiing 1,583 19.2% 362

Sailing 1,072 13.0% 419

Scuba Diving 890 10.8% 470

Snorkeling 1,467 17.8% 318

Surfing 758 9.2% 460

Wakeboarding 684 8.3% 361

Water Skiing 1,302 15.8% 527

Tai Chi 445 5.4% 193

Football (Flag) 882 10.7% 218

Cardio Tennis 396 4.8% 436

Stand Up Paddling 519 6.3% 525

Boxing for Competition 552 6.7% 558

MMA for fitness 593 7.2% 360

MMA for competition 503 6.1% 678

'Boot Camp' Style Cross-Training 1,022 12.4% 243

Swimming on a Team 453 5.5% 262

Golf Instruction (Taken Professional

Instruction)536 6.5% 295

Number of





Other Exercise to Music 734 22.2% 125





Stretching 860 26.0% 100

Yoga 942 28.5% 171

Free Weights (Barbells) 883 26.7% 142

Free Weights (Dumbells) 896 27.1% 103

Free Weights (Hand Weights) 909 27.5% 87

Weight/Resistance Machines 853 25.8% 98

Home Gym Exercise 694 21.0% 119

Abdominal Machine/Device 516 15.6% 118

Rowing Machine 483 14.6% 206

Stationary Cycling (Upright) 767 23.2% 136



Treadmill 1,015 30.7% 91

Stair-Climbing Machine 602 18.2% 209

Elliptical Motion Trainer 698 21.1% 118





Triathlon (Non-Traditional/Off Road) 364 11.0% 1,000


Swimming for Fitness 863 26.1% 141



Surface) 784 23.7% 402



Golf (Hitting Balls at a Practice Facility) 784 23.7% 180



Baseball 804 24.3% 227

Basketball 900 27.2% 145


Ice Hockey 364 11.0% 524


Cross Country Crossover Activities



Lacrosse 321 9.7% 746

Paintball 394 11.9% 397

Rugby 383 11.6% 1,160


Soccer (Outdoor) 592 17.9% 186







Badminton 552 16.7% 265


Squash 334 10.1% 777

Tennis 823 24.9% 209


Home/Vehicle972 29.4% 297




Vehicle/Home)1,319 39.9% 192


1/4 Mile From Vehicle/Home946 28.6% 454

Camping (RV) 737 22.3% 212

Canoeing 794 24.0% 353


Climbing




Kayaking (Recreational) 618 18.7% 302

Rafting 417 12.6% 434

Hiking (Day) 1,435 43.4% 180

Horseback Riding 473 14.3% 234

Trail Running 671 20.3% 414

Fishing (Fly) 519 15.7% 334

Fishing (Freshwater/Other) 883 26.7% 97


Skiing (Cross Country) 3,307 100.0% 1,408

Skiing (Alpine/Downhill) 1,362 41.2% 479

Skiing (Freeski) 777 23.5% 547

Snowboarding 708 21.4% 293




Boxing 661 20.0% 444


Wrestling 380 11.5% 676


Bowling 1,187 35.9% 104

Darts 827 25.0% 191

Table Tennis 823 24.9% 198

Roller Hockey 446 13.5% 1,038


Roller Skating (In-line) 605 18.3% 359



Ice Skating 708 21.4% 274

Archery 635 19.2% 349




Hunting (Bow) 486 14.7% 525



Target Shooting (Rifle) 608 18.4% 182

Target Shooting (Handgun) 523 15.8% 140

Boardsailing/Windsurfing 466 14.1% 1,007

Jet Skiing 711 21.5% 406

Sailing 698 21.1% 681


Snorkeling 734 22.2% 396

Surfing 489 14.8% 740


Water Skiing 675 20.4% 680

Tai Chi 377 11.4% 407




Boxing for Competition 433 13.1% 1,092


MMA for competition 394 11.9% 1,322

'Boot Camp' Style Cross-Training 529 16.0% 314




Number of




Aerobics (Step) 1,329 24.8% 359


Aquatic Exercise 1,023 19.1% 289

Calisthenics 1,012 18.9% 263

Cardio Kickboxing 1,221 22.8% 475

Pilates Training 1,039 19.4% 346

Stretching 1,537 28.7% 110

Yoga 1,286 24.0% 144









Stationary Cycling (Group) 1,023 19.1% 324


Treadmill 1,350 25.2% 75






Triathlon (Traditional/Road) 1,104 20.6% 1,373


Adventure Racing 809 15.1% 1,007




Surface) 1,243 23.2% 393




Ultimate Frisbee 1,023 19.1% 434


Baseball 1,580 29.5% 276

Basketball 1,811 33.8% 180


Ice Hockey 1,023 19.1% 910

Field Hockey 820 15.3% 1,177

Football (Touch) 1,227 22.9% 363

Freeskier Crossover Activities


Lacrosse 793 14.8% 1,138

Paintball 873 16.3% 543

Rugby 771 14.4% 1,440






Volleyball (Court) 1,039 19.4% 366


Volleyball (Beach) 1,018 19.0% 452

Badminton 1,200 22.4% 356

Racquetball 1,329 24.8% 752

Squash 980 18.3% 1,408

Tennis 1,334 24.9% 209






Vehicle/Home)1,832 34.2% 164



Camping (RV) 1,189 22.2% 211

Canoeing 986 18.4% 271


Climbing





Rafting 734 13.7% 472

Hiking (Day) 1,511 28.2% 117



Fishing (Fly) 1,130 21.1% 449


Fishing (Saltwater) 1,061 19.8% 218



Skiing (Freeski) 5,357 100.0% 2,326



Snowshoeing 1,050 19.6% 436


Boxing 1,146 21.4% 476

Martial Arts 1,436 26.8% 596

Wrestling 852 15.9% 935


Bowling 2,277 42.5% 124

Darts 1,779 33.2% 253

Table Tennis 1,479 27.6% 219


Roller Skating (2x2 Wheel) 1,125 21.0% 389


Scooter Riding (Non-Motorized) 1,087 20.3% 564

Skateboarding 1,066 19.9% 433

Ice Skating 1,259 23.5% 301

Archery 991 18.5% 336

Hunting (Rifle) 1,104 20.6% 286

Hunting (Shotgun) 1,071 20.0% 351

Hunting (Handgun) 1,136 21.2% 815

Hunting (Bow) 895 16.7% 596





Boardsailing/Windsurfing 964 18.0% 1,286

Jet Skiing 1,811 33.8% 638

Sailing 1,355 25.3% 816

Scuba Diving 1,098 20.5% 891

Snorkeling 1,307 24.4% 436

Surfing 980 18.3% 915


Water Skiing 1,120 20.9% 697

Tai Chi 846 15.8% 564


Cardio Tennis 616 11.5% 1,045

Stand Up Paddling 680 12.7% 1,058

Boxing for Competition 1,018 19.0% 1,583

MMA for fitness 1,195 22.3% 1,115






Number of










Stretching 1,911 26.0% 100

Yoga 1,536 20.9% 125











Treadmill 2,367 32.2% 96


Elliptical Motion Trainer 1,286 17.5% 98










Surface) 1,389 18.9% 320




Ultimate Frisbee 1,095 14.9% 339


Baseball 1,448 19.7% 184

Basketball 2,110 28.7% 153


Ice Hockey 720 9.8% 467


Football (Touch) 1,191 16.2% 257

Snowboard Crossover Activities

Football (Tackle) 1,169 15.9% 300

Lacrosse 647 8.8% 677

Paintball 1,081 14.7% 490

Rugby 507 6.9% 690









Badminton 1,066 14.5% 230


Squash 537 7.3% 562

Tennis 1,823 24.8% 208


Home/Vehicle838 11.4% 115




Vehicle/Home)2,573 35.0% 168



Camping (RV) 1,441 19.6% 187

Canoeing 1,154 15.7% 231

Climbing (Sport/Indoor/Boulder) 1,117 15.2% 400

Climbing




Kayaking (Recreational) 1,051 14.3% 231

Rafting 551 7.5% 259

Hiking (Day) 2,146 29.2% 121


Trail Running 1,088 14.8% 302

Fishing (Fly) 720 9.8% 209



Skiing (Cross Country) 731 10.0% 141



Snowboarding 5,357 100.0% 1,370




Boxing 1,095 14.9% 331

Martial Arts 1,286 17.5% 389

Wrestling 713 9.7% 571


Bowling 2,962 40.3% 117

Darts 1,926 26.2% 200

Table Tennis 1,838 25.0% 198






Ice Skating 1,308 17.8% 228

Archery 1,044 14.2% 258

Hunting (Rifle) 1,250 17.0% 236



Hunting (Bow) 662 9.0% 321






Jet Skiing 1,529 20.8% 392

Sailing 889 12.1% 390


Snorkeling 1,117 15.2% 271

Surfing 934 12.7% 635

Wakeboarding 1,095 14.9% 648

Water Skiing 1,228 16.7% 557

Tai Chi 551 7.5% 268

Football (Flag) 1,088 14.8% 302



Boxing for Competition 662 9.0% 750

MMA for fitness 1,095 14.9% 745

MMA for competition 500 6.8% 756





Number of










Stretching 1,249 31.0% 119

Yoga 1,120 27.8% 166






Abdominal Machine/Device 935 23.2% 176





Treadmill 1,354 33.6% 100












Surface) 991 24.6% 417






Baseball 786 19.5% 182



Ice Hockey 608 15.1% 719



Snowshoe Crossover Activities


Lacrosse 391 9.7% 746

Paintball 568 14.1% 470

Rugby 375 9.3% 930









Badminton 766 19.0% 302


Squash 451 11.2% 862

Tennis 991 24.6% 207






Vehicle/Home)1,720 42.7% 205



Camping (RV) 991 24.6% 234

Canoeing 1,100 27.3% 401


Climbing





Rafting 584 14.5% 500

Hiking (Day) 1,974 49.0% 203



Fishing (Fly) 733 18.2% 387






Snowboarding 915 22.7% 311


Snowshoeing 4,029 100.0% 2,222


Boxing 745 18.5% 411


Wrestling 540 13.4% 788


Bowling 1,620 40.2% 117

Darts 1,080 26.8% 205

Table Tennis 1,044 25.9% 206



Roller Skating (In-line) 645 16.0% 314



Ice Skating 1,052 26.1% 335

Archery 979 24.3% 442




Hunting (Bow) 737 18.3% 654






Jet Skiing 882 21.9% 413

Sailing 782 19.4% 626


Snorkeling 878 21.8% 389

Surfing 657 16.3% 815



Tai Chi 475 11.8% 421




Boxing for Competition 717 17.8% 1,483







Number of



Aerobics (Low-Impact) 1,082 39.1% 2,607

Aerobics (Step) 1,131 40.9% 122

Other Exercise to Music 752 27.2% 1,183

Aquatic Exercise 1,082 39.1% 211

Calisthenics 1,001 36.2% 683

Cardio Kickboxing 974 35.2% 1,006

Pilates Training 1,131 40.9% 470

Stretching 1,159 41.9% 317

Yoga 946 34.2% 543

Free Weights (Barbells) 993 35.9% 1,197

Free Weights (Dumbells) 943 34.1% 501


Weight/Resistance Machines 827 29.9% 586


Abdominal Machine/Device 631 22.8% 1,900

Rowing Machine 1,057 38.2% 242

Stationary Cycling (Upright) 705 25.5% 1,275

Stationary Cycling (Group) 976 35.3% 1,681


Treadmill 824 29.8% 648



Cross-Country Ski Machine 705 25.5% 1,109

Walking for Fitness 1,104 39.9% 1,995





Swimming for Fitness 819 29.6% 1,138

Bicycling (Road/Paved Surface) 1,012 36.6% 1,262


Surface) 822 29.7% 413



Golf (Hitting Balls at a Practice Facility) 741 26.8% 479


Gymnastics 976 35.3% 1,103

Baseball 1,311 47.4% 182



Ice Hockey 907 32.8% 538



Football (Tackle) 838 30.3% 2,331

Telemark Ski Crossover Activities

Lacrosse 896 32.4% 689

Paintball 849 30.7% 112

Rugby 891 32.2% 117




Softball (Fast-Pitch) 797 28.8% 1,029

Track and Field 589 21.3% 2,367

Volleyball (Court) 932 33.7% 1,872


Volleyball (Beach) 913 33.0% 1,138

Badminton 982 35.5% 612


Squash 963 34.8% 292

Tennis 1,023 37.0% 197


Home/Vehicle1,084 39.2% 3,564


From Home/Vehicle971 35.1% 836


Vehicle/Home)1,236 44.7% 142



Camping (RV) 1,048 37.9% 861

Canoeing 965 34.9% 1,058


Climbing


Kayaking (White Water) 791 28.6% 1,021



Rafting 849 30.7% 89

Hiking (Day) 902 32.6% 665

Horseback Riding 617 22.3% 1,115


Fishing (Fly) 852 30.8% 1,812

Fishing (Freshwater/Other) 946 34.2% 326

Fishing (Saltwater) 783 28.3% 2,021

Skiing (Cross-Country) 1,394 50.4% 285


Skiing (Freestyle) 1,339 48.4% 672



Snowshoeing 1,330 48.1% 1,002

Telemarking (Downhill) 2,766 100.0% 870

Boxing 1,225 44.3% 168

Martial Arts 1,472 53.2% 771

Wrestling 885 32.0% 451


Bowling 1,098 39.7% 49

Darts 1,065 38.5% 653

Table Tennis 849 30.7% 234



Roller Skating (In-line) 1,062 38.4% 2,133

Scooter Riding (Non-Motorized) 1,095 39.6% 109


Ice Skating 863 31.2% 1,006

Archery 1,137 41.1% 527

Hunting (Rifle) 1,082 39.1% 142


Hunting (Handgun) 1,007 36.4% 1,733

Hunting (Bow) 849 30.7% 244






Jet Skiing 1,189 43.0% 243

Sailing 1,090 39.4% 2,627

Scuba Diving 1,001 36.2% 2,785

Snorkeling 990 35.8% 3,580

Surfing 822 29.7% 521



Tai Chi 833 30.1% 557




Boxing for Competition 1,242 44.9% 170

MMA for fitness 1,245 45.0% 239

MMA for competition 1,007 36.4% 2,800




Instruction)935 33.8% 2,113

sia snow sports participant study · sia/physical activity council 2013 participation study. all...

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