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APRESENTATIONBY

SHRUTHI A.V

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Reliance Fresh is the convenience storeformat which forms part of the retailbusiness of Reliance Industries of India which is headed by Mukesh Ambani .

http://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mukesh_Ambanihttp://en.wikipedia.org/wiki/Mukesh_Ambanihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Reliance_Industries

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Found : 30Found : 30 thth October 2006October 2006

Type : SupermarketType : Supermarket

Headquarters : MumbaiHeadquarters : Mumbai

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The company has 560 Reliance Freshretail outlets across the country.

These stores sells fruits andvegetables, staples, groceries, fresh

juice bars and dairy products.

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A typical Reliance Fresh storeis approximately 3000 4000square feet.

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HISTORY

The first Reliance Fresh store opened in

Hyderabad. The company said the storesmain focus would be fresh products like fruitsand vegetables at a much lower price, but alsospoke at length about its farm to forktheory.

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The idea the company spoke about wasto source from farmers and sell directlyto the consumer removing middlemen

out of the way.

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Reliance Retail has enteredinto an alliance with Apple forsetting up a chain of AppleSpecialty Stores branded as

iStore, starting withBangalore.

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CONTROVERSY

In August 2007, Uttar Pradesh Chief MinisterMayawati ordered to close 10 new storeskeeping view of Law & order situation.

In November 2007, Reliance Fresh stores are

attacked by Bharatiya Janshakti Partysupporters headed by Uma Bharti.

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Suicide squad against RelianceFresh outlets

Bhubaneswar/Cuttack:

Traders and roadside vendors opposing theopening of Reliance Fresh outlets in Orissa

formed a suicide squad.

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Quality concerns

In 2009 several Reliance Fresh outlets wereunder the scanner for selling expired foodproducts. Customers have brought up thishealth and safety issue with several consumer

forums.

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Future......

* Reliance Retail is moving out of stocking fruitsand vegetables in some states.

* It has decided not to compete with local vendorspartly due to political reasons.

* The company is targeting to open 100 more

Reliance Fresh stores in New Delhi alone withinfour months, and a 1,000 new stores in 35 citiesnationwide by the end of the year

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BRAND AMBASSODORRAND AMBASSODOR

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