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SHRM Volunteer Leader Connection Webcast

July 17, 2019

Mike AitkenSenior Vice President,

Membership

Twitter: @SHRMSVPAitken

Jon Decoteau, SHRM-SCPDivisional Director, West

Mary Cheddie, SHRM-SCPDivisional Director, East

Meredith NethercuttManager, Member Engagement

Field Service Directors

Susan PostSHRM-SCP, CAEEast

Laurie McIntoshSHRM-SCP, CAEEast

Dianna GouldSHRM-SCP, CAEWest

Sherry JohnsonSHRM-SCP, CAEWest

Field Service Directors

Nancy ConwaySHRM-SCPEast

Gloria Sinclair MillerSHRM-SCPEast

Callie ZippleSHRM-SCPEast

Felix Massey

East

Uve HodginsExecutive Assistant

Tiffany BrownMembership Engagement Associate

Gina Allynon, CAEExecutive Director

Wendy FongSr. Specialist

Northern California

Membership Team Open Positions

• Director, Strategic Partnerships• Field Services Director, West• Membership Engagement Associate• Membership Engagement Associate

Today’s Agenda

Welcome

Special Guests: SHRM Membership Advisory Council (MAC)

Looking Ahead: SHRM Membership Goals/Efforts

Updates to SHRM Branding, Communications Initiatives

Wrap-Up and Q&A

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*Reminder: Archived webinars can be accessed through original registration link

Special Guests!SHRM Membership Advisory Council

(MAC)

• Serves as an interface between the volunteer leaders and the SHRM Board of Directors

• Composed of one elected representative from each of the Regional Councils

• Provides input from the membership through the regional councils to the Board and feedback from the Board to the membership, back through the regional councils

• Provides operational input to SHRM to ensure optimum service/support to and from the volunteer leadership

John YoungDirector Benefits ServicesBrigham Young UniversityProvo, UT

SOUTHWEST CENTRAL REGIONAR, LA, MO, OK, TX, AZ, CO, KS, NM, UT

Our research revealed 4 key opportunities: 1: Attract and Elevate Member Experience & Engagement 2: Enhance Awareness of the SHRM Brand3: Strengthen Communication Towards the Future of SHRM4: Advance Certification and Micro Credentials

Mandy WoulfeDirector of Human ResourcesDestination Residences HawaiiLahaina, HI

PACIFIC WEST REGIONAK, CA, HI, NV, GU, CNMI, ID, MT, OR, WA, WY

The top 5 member benefits identified from the survey are:1. HR Templates and Tools 2. Legal/compliance resources 3. HR Magazine 4. Webcasts 5. HR topic e-newsletters

Pat LundCorporate Director of Human ResourcesScalzo Hospitality, Inc.Sioux Falls, SD

NORTH CENTRAL REGIONIA, MN, WI, ND, SD, NE,IL, IN, MI, OH

Survey results indicate the general HR community (55%) is aware of the brand campaign, “Better Workplaces, Better World,” vs. 20% within the business community.

Jeff LuttrellSenior Director of Talent AcquisitionAlorica Inc.Ashville, NC

SOUTHEAST REGIONAL, GA, FL, MS, BM, BS, PR, USVI, DC, KY, NC, SC, TN, VA, WV

79.4% of surveyed SHRM members expressed breakingworkplace news” alerts and content are “extremely” or “very”relevant to the profession.

Faith StipanovichSenior HR Business PartnerMatthews InternationalPittsburgh, PA

NORTHEAST REGIONCT, MA, ME, NH, NY, RI, VT, DE, MD, NJ, PA

Micro credentials (i.e., California, Talent, Data Analytics) are important and available yet may be cost-prohibitive.

John YoungDirector Benefits ServicesBrigham Young UniversityProvo, UT

SOUTHWEST CENTRAL REGIONAR, LA, MO, OK, TX, AZ, CO, KS, NM, UT

Mike AitkenSenior Vice President,

Membership

Twitter: @SHRMSVPAitken

© 2019 SHRM. All Rights Reserved

To elevate HR, SHRM must engage our volunteer leaders and members, strengthen and align our

affiliate structure and improve our engagement with key member segments: Core, Emerging Professionals,

HR Accountables, Enterprise, and HR Executives.

Past Now

MEMBERSHIP APPROACH

❖Member focused & relationship

management

❖Non-aligned approach with affiliates

❖Decentralized volunteer

communication

❖Support SHRM business objectives

▪ Member centric, strengthen affiliates &

relationship management

▪ Partnership with affiliates (MAP)

▪ Increased volunteer communication,

engagement & recognition

▪ Enhance volunteer training & support

Partnership in Action

▪Renewal campaign for dual members with chapters/state councils (SNAP)

▪Promotion of conference and educational campaigns

▪Campaign in a Box

▪Dual Membership marketing pilot for state/chapter conferences

▪Enhanced, coordinated communication/engagement with Volunteer Leaders

▪Dual Membership Release 1.0

▪MAPs

Partnership in Action

Blue – Chapters (22)Red – State Council / Conferences (15)Green – University / Students (4)Yellow – SHRM Conferences & Initiatives (3)Total = 44

Partnership in Action - Johnny C. Taylor, Jr., SHRM-SCP

MAP Anatomy

Objective▪Achieve joint KPI’s for Membership▪Strengthen SHRM brand & message locally▪Increase member engagement

Strategy▪Target specific state councils & chapters ▪Provide “customized” SHRM support ▪Provide strategic guidance & volunteer leadership development

New Developments for SHRM Certification and Specialty Credentials

▪ Once you pass your Certification date - there is now a 60 Day “Grace Period” – We will work with you to Help you Recertify

▪ You can earn PDC’s right away after recertification even if you recertify early

▪ Your Cycle Date Remains the same.

▪ You now can carry over up to 20PDC’s for rollover if you have more than 60PDC’s at the time of your renewal

▪ We are interested in exploring opportunities for chapters and state councils with capability - to deliver Specialty Credential Training

Tina BeatyVice President,

Communications

© 2019 SHRM. All Rights Reserved

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© 2019 SHRM. All Rights Reserved

Better Workplaces. Better World. Together

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• From business leaders to employees, we can get them to believe that

HR has the power to transform the world of work in pursuit of true

societal change.

• SHRM’s mission is to empower people and workplaces by advancing

HR practices and maximizing human potential.

• SHRM impacts 115 million employees through the work of its more

than 300,000 HR and business leaders globally.

• The economy is powered by strong businesses and dynamic workplaces.

• As the voice of all things work, workers and the workplace, together

we can shape the way employers and employees thrive together.

© 2019 SHRM. All Rights Reserved28

New Logo for Affiliates New Logo Guidelines

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© 2019 SHRM. All Rights Reserved

Driving Crucial Workplace Culture Convos

© 2019 SHRM. All Rights Reserved

Talk Work Culture

31New commercials air across all networks and digital: Early September

Featuring: CEOs from IBM, Humana and Mastercard

© 2019 SHRM. All Rights Reserved© 2019 SHRM. All Rights Reserved32

• Only 38% of employees are very satisfied with their current job.

• 1 in 5 employees leave a job due to workplace culture.

• That’s 32 million Americans - nearly triple the number of total

manufacturing jobs in the United States.

• Retention/turnover is the top management challenge cited by 47% of HR

professionals.

• Yet more than 1/3 of managers believe that “creating the right culture” is

difficult.

• Hot Culture Topics: Healthcare, Workforce Development, and Civility & Inclusion

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• Open, honest workplace culture conversations

• A stay interview to assess the degree of employee satisfaction and engagement (partnership

between the employee’s manager & HR)

• www.TalkWorkCulture.com

• @TalkWorkCulture

• #MyWorkCulture

• Workplace Convos & Coffee live in New York City on September 24 – 25th

• VRLC Package

• How To Host a Culture Convo Coffeeshop

• Message Map

• Conversation Starter Cards

• Logos for the activation

• Social media (text and images)

• Johnny C. Taylor, Jr. video file

• Swiss-cheese press release

• Template blog post

• And more!

© 2019 SHRM. All Rights Reserved

QUESTIONS?

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© 2019 SHRM. All Rights Reserved

THANK YOU!

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Questions? Please contact:Meredith NethercuttManager, Member EngagementMeredith.Nethercutt@shrm.org