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SHRIRAM NEWSLETTERVOLUME 98 SEPTEMBER 2015

THE GROWTH STORY CONTINUES.SO DOES THE CELEBRATION.

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DCM SHRIRAM IN THE NEWS

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CONTENTS

Chairman and Vice Chairman’s Message...................................................................................................................................................... 4

Corporate O�ce..................................................................................................................................................................................................... 5

25th Anniversary Celebration | Parichay | Annual Dinner | HDFC Helpdesk | HDFC Kiosk

Kirti Mahal................................................................................................................................................................................................................. 8

25th Anniversary Celebration | Cleanliness Drive | KM Shinez Awards

Kota............................................................................................................................................................................................................................... 10

25th Anniversary Celebration | Career Counselling Session | Raksha Bandhan | Annual Tree Plantation Program

Chief Minister’s visit | Hailstorm Relief | Farewell to Retirees | O�ce Picnic | Teej Celebrations

Bharuch....................................................................................................................................................................................................................... 15

25th Anniversary Celebration | Independence Day Celebrations | Newsletter Contest | World Environment Day

Celebration | Teej | Raksha Bandhan | Vishwakarma Puja | Plant Day | Bhumi Pujan | The Tree of Association

Shriram Farm Solutions........................................................................................................................................................................................ 18

Brand Shriram | HRiday | Employee Training Programs | Bihar Wholesale Trade Partners’ Meet

Bioseed....................................................................................................................................................................................................................... 22

India | Vietnam | Philippines

Sugar............................................................................................................................................................................................................................ 26

Ajbapur | Hariawan | Loni | Rupapur

Fenesta........................................................................................................................................................................................................................ 34

Customer First Initiative | Independence Day Celebrations | Funky Awards | Training Program | Teej Festival | Blood

Donation Camp | Excursion Trip | Team Building Workshop | Customer & Influencer Engagement | Healthcare

Convention | Hotelier Summit | IIA Conference | New Georgaphies

Shriram Axiall.............................................................................................................................................................................................................. 37

Wellness Week | Kenya Plast 2015 | Employee Connect Meet

Mr. Ajay S. Shriram with dignitaries as CII President 2014-15................................................................................................................. 38

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The last few months have witnessed several positive and negative events that have impacted India’s economy. Among the positive ones have been: a) Inflation is now well under control, b) Commodity prices, especially crude oil, continue to be soft resulting in low input prices and c) The Central and State Governments are committed to reforms and improving the business environment. On the negative side has been a continuous decline in India’s exports due to a weak global economy and for second successive year the country has had a poor monsoon. Under these circumstances the company has performed satisfactorily in the first quarter as a result of our diversified and integrated business portfolio and comfortable debt levels. The unfavorable monsoon patterns and financial stress in agriculture sector has adversely affected demand for agri inputs leading to lower revenues of Bioseed and Value Added Agri products. Sugar prices are in a downward spiral with continuing surplus production in the country and weak global prices. Sugar margins are at unsustainable levels. We are hoping that the current crises will lead to a rational long term policy framework to restore the health of the Sugar Industry on a sustained basis. Chloro-vinyl businesses have done better despite high power costs. We continue to take steps towards cost savings and achieving economies of scale. The expansion of Chlor-Alkali capacity at Bharuch and Power co-gen capacity at sugar are progressing as per plan.

As we mark the 25th anniversary of the company, we are happy that each location celebrated the event. At each unit, a function was organized where specially designed watches were distributed to all the company employees. We believe these are important landmarks when we can take pride in our achievements and rededicate ourselves for the next 25 years and more.

CHAIRMAN ANDVICE CHAIRMAN’SMESSAGE

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CORPORATE

Mr. Sushil Baveja presenting theMemento to Ms. Sweety Singhal

Corporate Office employeescelebrating the glorious journey

Cake cutting ceremony Mr. J.K.Jain welcomingthe employees to the celebration

Mr. Y.K. Gupta sharing hisunique experiences

Employees enjoying the lunchMr. Rajesh Gupta handing over the Memento to Ms. Cheryl Bhandari

CORPORATEA brief history of excellence25TH Anniversary Celebrations

We have crossed yet another major milestone in our quest for excellence. To celebrate the 25th anniversary of our organization, we planned a get-together on 29th July at The Hans. The event began with a keynote address by Mr. J.K. Jain, followed by Mr. N.K. Garg, Mr. Rajesh Gupta and Mr. Sushil Baveja who shared their thoughts on this glorious journey along with their experiences in the organization. They fondly reminisced about the unconditional support extended by the organization and the management during their time of need. Some of them mentioned the valuable exposure and skill upgradation as the key differentiating aspects of the organization, while some spoke about the strong and credible leadership team that is always available for guidance and support. All employees were gifted a personalised letter of appreciation along with a special memento in the form of a watch designed for the occasion. This was followed by a cake cutting ceremony and lunch.

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Breaking ice, building bonds Parichay

We organized an event to extend a warm welcome to our new Management Trainees of 2015 batch at a function called ‘Parichay’. It is an informal gathering conceptualized around our focus on family connect and personal touch and is organized at the end of their one-month induction and a day before their final placement at the businesses.

The event was organized at The Hans and the flow of events was planned by the previous batch of Management Trainees. What made this event unique was the presence of the Management Trainees’ parents who were specially invited along with the Business Heads and HR Heads.

The event started with a Welcome Address by Mr. M. Muthujothi, followed by Mr. Anil Kumar, Mr. Rajat Mukerjei and Mr. Aditya Shriram. This was followed by a fun round of introductions of the new Management Trainees by the emcees. The new batch displayed their unique talent, such as, dancing, acting and poetry through individual and group performances. Their first salary cheque was framed and presented to them and their parents as a souvenir to cherish all their lives. Mr. Sushil Baveja concluded the event with a vote of thanks followed by dinner.

Mr. Rajat Mukerjei interactingwith MTs over dinner

Mr. Anil Kumar welcomingthe MTs and their parents

Mr. M. Muthujothi and Mr. Sushil Baveja presentingthe framed salary cheque to MTs

Parichay 2015 at The Hans

Mr. Baveja presenting a Mementoto the parents

CORPORATE

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Breaking bread with DCM familyAnnual Dinner – 18th July, ’15

This year, the annual dinner for employees and their spouses was organised at PVR Director’s Cut. All corporate office employees and A&F employees across Delhi NCR joined in for dinner along with their spouses. The dinner was a unique an exclusive affair as we had blocked two movie halls along with the in-house restaurant for our employees. What made the event really special was the screening of Salman Khan starrer movie, Bajrangi Bhaijaan, followed by dinner at PVR Mistral restaurant located in the same premises.

Social security, individual happinessHDFC Helpdesk for PMJJBY and PMSBY

To enlighten our employees about the benefits of the Government’s Social Security Schemes and to facilitate their registration, we had set up a HDFC Service Helpdesk at the Corporate Office in June. Over 35 employees registered for the Pradhan Mantri Jeevan Jyoti Beema Yojana and the Pradhan Mantri Suraksha Beema Yojana through HDFC and availed the Helpdesk facilities for other services related to their salary account, such as, Monthly Statements, Credit Cards, etc.

Tax returns, minus the taxing timesHDFC Kiosk for filing IT Returns

This July, we had set up a HDFC Kiosk at the Corporate Office to help our employees file their Income Tax Returns accurately and in a hassle free manner. The employees could walk in anytime with their Form-16 and other relevant documents and get their IT Returns filed by HDFC representatives absolutely free of cost. This service was availed by over 25 employees and was appreciated by everyone.

Mr. J.K. Jain, CFO & Mr. Sushil Baveja,Head-Corp. HR enjoying a movie break

CORPORATECorporate Office employees and their family members taking a movie break

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25th Anniversary Celebration

Mr Anil Kumar handing out thememento to Ms. Aruna Kharbanda

Employees at Jaypee Hotel during the 25th Anniversary Celebrataions

Mr. Prem Das Satsangi giving thememento to Mr. Sovan Chakrabarty

Mr. Anil Kumar presenting the souvenir to Mr. Manoj Kumar

Mr. Sovan Chakrabarty offeringthe gift to Dr. Gopal Rai

Mr. Sovan Chakrabarty gifting the souvenir to Mr. Saurabh Bharwal

KIRTI MAHALFrom a rich heritage to a promising futureDCM Shriram celebrates 25 years of excellence

This year, we have crossed a major milestone with the completion of 25 years of DCM Shriram Ltd. Today, we are one of India’s leading corporates and contribute significantly to the national economy through our portfolio of chlor-vinyl business, agri-business and value-added business. In all these endeavours, our employees have been the strongest pillar of support and deserve credit for the growth and well-being of the organization. As a gesture of our appreciation, we celebrated the happy occasion of our 25th Anniversary at Hotel Jaypee Siddhartha on 30th July, 2015, where a Commemorative Souvenir was distributed to all employees of Shriram Fertilisers & Chemicals, Delhi by ED & BH-SFS & ED & BH-Chemicals.

KIRTI MAHAL

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Cleanliness drive by Kirti Mahal employees

Mr. Sovan Chakrabarty and Mr. Rajat Mukerjei presenting KM Shinez Awards to employees

Cleanliness starts at workplaceKirti Mahal Cleanliness Drive

A clean world begins with a cleaner workplace. SFC Delhi has taken forward the Clean India Campaign and planned an in-house initiative, “Kirti Mahal Cleanliness Drive”. This initiative went beyond the symbolism of wielding a broom and sweeping and had realistic goals of creating awareness murals, organizing street plays, etc., and generate greater awareness among people to keep their areas clean. We have rolled forward this idea by planning more events around this concept, such as, Quiz Competition and

Slogan Writing Competition.

What’s your fun quotient?KM Shinez Awards

What’s life without a little fun? To check out the fun quotient of our employees, we instituted a popular choice Fun Award called the KM Shinez Awards that recognizes employees on the basis of an online survey. Employees had to nominate a co-worker in each category and the person winning the maximum nominations in each category received the award. The Awards Function was held on 12th June, where trophies were given away to the winners and certificates to the 1st Runners Up by Mr. Sovan Chakrabarty and Mr. Rajat Mukerjei respectively.

KIRTI MAHAL

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KOTACelebrating excellence25 years of DCM Shriram

The function for distributing gifts to celebrate the 25th Anniversary of DCM Shriram was held on 28th July ‘15 in a complex-wide function at the department level. The gifts were distributed by Business Heads and Head of the Departments in a very congenial environment to rejoice 25 years of working together as productive team members. It is a matter of great satisfaction that over the years, the complex has evolved multidimensionally in the field of operations, maintenance and IT enabled processes forall functions.

Mr. K.M.Tandon presenting the gift to Mr. Rajiv Ohri

Mr. Vinoo Mehta handing over the gift to Mr. U.N.Sharma

Mr. Naresh Jain distributingrewards in the Carbide Plant

Mr. K.M.Tandon honouring Mr. Dherendra Sinha with a present

Mr. Aditya Jha offering the memento to Mr. B.N.Gupta

Mr. Krishna Kant distributing rewardsat Shriram Axiall

Mr. Nigam Prakash handing out the souvenir to Mrs. Mitali Sharma

Mr. Vinay Mehta giving the souvenir to Mr. Satinder Singh

KOTA

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Turning dreams into careersCareer Counselling Session

Everybody dreams big but only a few can actually turn them into a reality. At DCM Shriram, we have been mentoring the tiny tots who live in the vicinity of our company by offering them career guidance.

Mr. K.M. Tandon (Sr. Vice President & Business Head–Fertilizer) inaugurated a Career Counselling Session on 7th July, 2015 at our Welfare Centre in Kansua. Over 110 children from various streams attended the session and learnt about the many career options

available to them and the various ways to turn their dreams into careers.

Old ties, new challengesRaksha Bandhan At DCM Shriram, Raksha Bandhan is an auspicious occasion where the employees renew their bonds of trust by tying Rakhis to each other and gear up for the upcoming challenges. As part of the company’s tradition, the employees celebrated Raksha Bandhan on 29th August at a function where Mr. Prem Das, Mr. K.M. Tandon, Mr. Vinoo Mehta and other senior executives were present. The function started with Ish Vandana, followed by a cultural programme comprising group songs and poetry recitation. This was followed by an awards ceremony where 24 awards were given away for courage and bravery in fire fighting incidents.

Address by Mr. Nigam Prakash, Jt. VP - HR

Display of handicraft items made in Welfare Centre

Session by a faculty member

Senior staff & employees tying Rakhis to each other

Employee receiving gallantry award from Mr. Prem Das

Mr. Prem Das giving away gallantry awards

Mr. Prem Das, Mr. K.M.Tandon & Mr. Vinoo Mehta at the function

Address by the Chief GuestMr. K.M.Tandon, Sr. V.P. & B.H (F&E)

Session by faculty member

The Chief Guest Mr. K.M. Tandon interacting with students

KOTA

Felicitation of faculty member by Mr. G.P.Malhotra

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KOTA

Ms. Rachna Sharma, Trainer , planting a tree

Mr. K. K. Kaul, Wholetime Director, planting a tree

Mr. K. M. Tandon, Sr. V.P. & B.H. (Fert. & Engg), planting a tree

Mr. K.K. Kaul presenting a bouquet to the Rajasthan Chief Minister, Ms. Vasundhara Raje

Mr. Prem Das, President (Power & Plastics), planting a tree

Planting trees, nurturing happiness

The Annual Tree Plantation Programme was organised on 25th Aug.’15. Mr. K. K. Kaul, our Whole time Director, planted the first sapling and the entire senior management team at Kota comprising Mr. Prem Das, Mr. K. M. Tandon, Mr. Vinoo Mehta, Mr. Rajat Mukerjei actively participated in the programme by planting saplings.

From a Chief Minister to our Chief Guest

This year, the state level celebration of the Independence Day was organized at Kota and Ms. Vasundhara Raje, Hon’ble Chief Minister of Rajasthan, chose to stay at our

our Whole-time Director welcomed her at the Guest House and made the necessary arrangements to ensure a pleasant stay for the CM.

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Farewell Ceremony of Retirees from Caustic Soda Plant

Distributing Prizes atPlant Picnic Games

Offering a warm send-off toMr. Devender Dutt & Mr. Yuv Raj

Mr. Vinay Mehta giving prize to at Plant Picnic Ladies Games

Felicitating Mr. Noor Mohammadon his retirement

Bidding farewell to Mr. Bheru Lal

Ms. Ritu Das, Ms. Saloni Mehta & Ms. Anita Jain at Teej Celebrations

Ms. Ritu Das giving prize to Ms. Sandeep Bhargava

Ms. Sunita Mehta giving prizeto Ms. Rakhia

So good, so longWarm farewell to Caustic Soda Plant Retirees

At DCM Shriram Group, we believe that good people make a good company. Our endeavour is not just to touch the professional lives but also the personal lives of employees in an environment that allows them to give their best. But as they say, all good things must come to an end and we wish them joy and happiness.

Retirees from Caustic Soda Plant: Mr. Noor Mohammad, 2nd Feb, ‘76 - 30th June, ‘15. Mr. Bheru Lal, 5th May, 1976 - 30th June, ‘15. Mr. Devendra Dutt, 7th Aug, ‘84 - 31st July, ‘15. Mr. Yuv Raj Singh, 28th Nov, ‘95 - 31st July, ‘15

The chemistry of success Office Picnic

At Shriram Chlor Alkali, we understand that team spirit is all about creating the right chemistry between the employees and we nurture the bonds of success throug hvarious initiatives. The senior officials and employees of the Chlor Alkali Group went on a picnic to Parvan Guest House along with their families and had fun participating in variety of games and competitions.

Dancing to the tune of rain dropsTeej Celebration

The Shriram Ladies Club welcomed the monsoon season with a colourful “Teej” celebration at Hotel Menaal Residency, Kota. The colourful program included traditional folk songs and dance performances by the ladies along with exciting games. The major attraction of the celebration was the colourful swings set up at the venue and the “Churi” and “Bindi” that were distributed to all the ladies.

KOTA

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KOTA

Facing calamity with confidenceHailstorm Relief

At times, no words can describe the wrath of nature. One such calamity had struck Kapren Tehsil of Keshavrai Patan in Bundi district in the form of a massive hailstorm in

March 2015.

After witnessing the degree of devastation, the DCM team joined the massive relief measures and carried out a detailed survey in the 7 affected villages of the Bundi district in May. They visited each and every house in the village to record the damage and once the survey was complete, they meticulously planned for the distribution of sheets in the affected villages.

Providing reliefto villagersaffected by hailstorm

Hailstorm relief operations

Detailed summary of relief distribution

Sl. No. Name of the village

Actual No. of housessurveyed

Identifieddamagedhouses

8 feet 10 feet Total sheets

1

2

3

4

5

6

7

Thimli

Devpura

Jharnia Ki Jhopadian

Devli

Dhikoli

Khedli Bandha

Handya Kheda

Total

90 64

14

60

41

81

85

167

512

464

113

400

240

360

360

873

2810

532

0

40

15

0

95

22

704

996

113

440

255

360

455

895

3514

14

69

73

112

91

248

697

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Mr. Anil Kumar presenting thegift to Dr. R.P.S Chauhan

Employees attending the 25 yearfunction at SAC on 29th July 2015

Mr. K.R Vaidya hoisting the flag onthe occasion of Independence Day

Mr. K.R Vaidya with other

Mr. Anil Kumar addressing theemployees during the 25 year celebrations

Mr. K.R Vaidya congratulating Mr AjitMahida for ‘Name the Newsletter’ contest

Mr. Anil Kumar giving away thememento to Mr. K.R Vaidya

Mr. Anil Kumar handing overthe memento to Mr. R. R. Buldak

Mr. K.R Vaidya inspectingthe Guard of Honour

BHARUCH

BHARUCH25 Years Celebration at SAC, Jhagadia

Mr. Anil Kumar, Executive Director-Chemicals, addressed the company employees and shared his valuable thoughts during the 25th anniversary of the company on 29th July at SAC, Jhagadia. He distributed Letters of Appreciation and mementoes to all the

employees on this occasion.

SAC Celebrates Independence Day

The 69th Independence Day was celebrated in SAC at a function organized in the factory on 15th August. The Flag Hoisting Ceremony was performed by Mr. K.R.Vaidya, Additional Vice President & Unit Head, in an atmosphere that was redolent with the feelings of patriotism and all the employees sang the National Anthem together. Later,

was followed by refreshments.

Newsletter Contest

Mr. K.R.Vaidya presented Mr. Ajit Mahida with a certificate and a gift for being the winner of “Name The News letter Contest” on 29th August. The name he proposed, “Umang” was unanimously chosen the title of SAC, Bharuch’s newsletter.

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BHARUCH

Mr. R.R Buldak planting a tree on theoccasion of World Environment Day

Mr. K.R Vaidya receivingplant for plantation

Participating in the gamesorganized at the Teej function

Team celebrating the World EnvironmentDay at SAC on 5th June

Mr. K.R Vaidya & Dr. R.P.S. Chauhan withother officials celebrating Raksha Bandhan

Mrs. Seema Vaidya & Mrs. Anita Chauhanwith members of the Ladies Club

Mrs. Seema Vaidya performing pujaduring Teej function at Hotel Regenta

World Environment Day Celebration

To mark the World Environment Day on 5th June, Sh. K.R. Vaidya, Additional Vice president & Unit Head, led the tree plantation initiative at the factory location along

with other employees of SAC, Jhagadia.

Teej Celebrations by Ladies Club at Hotel Regenta

The Ladies Club celebrated the Teej festival on 20th August at Hotel Regenta. The function started with Mata Parvati & Shiv Vandana by Mrs. Seema Vaidya, followed by offbeat games, such as, matching same colour bangle design in 1 minute, that was enjoyed all the members of the Ladies Club. A Jhoola was specially arranged for the Ladies Club members and they enjoyed the swing along with the all-time favourite game “Tambola”. At the end of the ceremony, Smt. Seema Vaidya presented prizes to all the winners.

Raksha Bandhan Celebration

On the occasion of Raksha Bandhan on 29th August, Sh. K.R.Vaidya, Additional Vice President & Unit Head, celebrated the festival along with other employees at SAC, Jhagadia.

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BHARUCH

Celebrating Vishwakarma Pujaat the Mechanical Workshop

Employees at Vishwakarma Puja in Mechanical Workshop

Mrs. Seema Vaidya presenting gift to a winner at the Plant Day Picnic

Employees participating in couplegames at the Plant Day Picnic

Mr. K. R. Vaidya & Dr. R.P.S. Chauhan with employees performing Bhumi Pujan for new Boiler

Kids of employees participating in games at the Plant Day Picnic

Sanghat-Celebrating Association

Vishwakarma Puja Celebration

Vishwakarma Puja was celebrated at the mechanical workshop on 17th September and the company employees participated in the Puja that is performed every year with fervour. Mr. K.R. Vaidya, Addl. V.P & Unit Head, performed the aarti, and Prasad was distributed to all those present.

Plant Day

The Plant Day Picnic was organized at Ajwa Garden, Baroda on 13th September. The employees participated in couple games, while the kids participated in games organized at the Plant Picnic. The grand finale of this event was the sumptuous lunch that was enjoyed by everyone.

Bhumi Pujan

The Bhumi Pujan for a new Boiler at the Power Plant project site was performed by Mr. K.R. Vaidya, Additional V.P. & Unit Head, and Dr. R.P.S. Chauhan, Additional V.P., along with other employees on 14th August. This was part of the capacity expansion project which is under execution at SAC, Jhagadia.

The Tree of association

Mr. K.R. Vaidya, Additional Vice President & Unit Head organized “Sanghat-Celebrating Association” at SAC, Jhagadia. He addressed all the employees and later all the employees who joined in the month of September signed a tree at the function that was rejoiced by all.

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SHIRIRAMFARM SOLUTIONS

Bajra farmers’ group meeting

Farmers at a Shriram Cotton Field

Field Day at Shriram Corn Field

Mr. Sreekanth Chundi at aDealer Meet

Paddy farmers with Suvas Hybrid in Bareilly Farmer’s Day in Alwar

SHRIRAM FARM SOLUTIONSSeeding trust, harvesting profitsBRAND SHRIRAM

Nothing makes a farmer happier than the news of a maturing crop and a bumper harvest and they go all out to boost the productivity with enhanced agri-inputs. At Shriram Farm Solutions, we understand this trend and conduct ‘On-Field Promotion’ activities at several places for value added products .

The major thrust of the promotional activities across the regional offices of SFS was on the promotion of Shriram Bt Cotton, Pearl Millet, Hybrid Paddy and Corn, besides the new generation plant nutrients. As part of this initiative, nearly 1125 Crop Shows, Field Days, Mega Field Days and Dealer’s Days were organized at farmers’ fields who used Shriram brand hybrid seeds for their Kharif Crops, besides Dealer Meeting-cum-Training Programmes for specialty products, such as, Shriram Ziva, Forza & Sulphomax.

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SHIRIRAMFARM SOLUTIONS

Health check up of RO staff

Offering health tips to Indore ZO Indore ZO staff

One team, one aimRejuvenating workplace relationships with HRiday

What does it take to create a stronger connect with employees? At Shriram Farm Solutions, our HR Team started an initiative called HRiday – Dil ki baat, HR ke saath. The idea was to develop a sense of bonding with employees and make a real connect. It seeks to establish personal connect, clarify HR policies, conduct Health check up, apprise about organizational changes and organise fun and ice breaking session. Nearly 65 employees across Maharashtra, Gujarat, MP, Chattisgarh, Karnal and Hisar have been a part of this initiative. The full-day programme began with a Check Up for Fasting Sugar, Body Mass Index, Post Meal Sugar, Blood Pressure and ECG.

The Zonal Managers at each location shared the highlights of their respective regions along with their expectations from the HRD. This was followed by a detailed session on HR Policies, Benefits and Compensations under various schemes. The day ended on a fun note with activities like “Brandology”, One-minute games, dumb-charades, etc, which were enjoyed by everyone. The participants got an opportunity to win big time and took home gift baskets and flipkart vouchers.

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Mr. Sovan Chakrabarty at a Leadership Training Session

Bridging Competency Gap - Training Session Training program for overcoming the fear of failure

Training Session under Bridging the Competency Gap

Learning new skills, unlearning old habits

Training Programs to bridge the competency gapEmployee Training at Shriram Farm Solutions is a continuous and rigorous activity, which is a shared responsibility of management and the individual employee. We introduced a robust competency based training model to ensure that the training is productive, goal oriented and target specific.

The leadership team at SFS had an opportunity to sign up for the following training programs at the Delhi Head Office:

Supervisory Skills: A one and a half day workshop was organized for all the Regional Managers, Zonal Managers and National Product Managers on Supervisory Skills. The program was attended by 34 employees from all over the country.

People Leadership: The one-day workshop aimed to help High Potential employees to build ‘People Leadership’ and ‘Team Effectiveness’ around essential ingredients of EI (Emotional Intelligence), Coaching, taking decisions in unfamiliar situations,

Performance Leadership: The purpose of this program was to enable employees to understand the core components of performance leadership and adapt these principles to the current business scenario. These sessions were organized for around 110 employees across six locations.

SHIRIRAMFARM SOLUTIONS

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Huge turnout by Bihar Wholesalers made the programme a great successMr. Sovan Chakrabarty addressing the wholesalers

SFC HO Executives after the launch of “Shriram Forza” and “Shriram 9901”

Bihar Wholesalers who qualified for a foreigntrip after target-based JHILMIL with the SFS Executives

Sowing the seeds of success in Bihar For agri-input marketing companies, Bihar is a hidden treasure where farmers with small land holdings focus on using quality inputs to maximize farm income. To consolidate the Shriram Farm Solutions business in this state, a Wholesalers Meet of Bihar Region was organized at Hotel Maurya in Patna. All the Product Managers from Head Office, the Executive Director, and the Business Head of Farm Solutions Business, Mr. Sovan Chakrabarty, attended the event.

Considering the importance of the ensuing Rabi season, new products were launched and wholesalers who achieved outstanding sales targets were recognized in the event. For the Rabi Sowing of Corn, a new, high yielding hybrid, ‘Shriram 9901’ and secondary plant nutrient, ‘FORZA’ were launched for enhancing the grain filling in Corn. In the research wheat crop category, another new product, ‘Shriram Super-404’ was introduced for the East Zone. Today, the newest product category in the Shriram Farm Solutions business is Vegetable Seeds Business. To promote the sale of outstanding products in this business category, a Foreign Travel Scheme for Trade Partners was implemented during 2014-15 and it was well received by Trade Partners from West Bengal, Bihar and Maharashtra. This event provided the right platform to reward about 14 Trade partners from Bihar who qualified for target based scheme of Hybrid Bhendi – Jhilmil. Mr. Sovan Chakrabarty appreciated the cooperation of the wholesalers and assured that Shriram Farm Solutions is focused on marketing value added products to increase the farm income as well profitability of trade partners. The program ended on a new high with a Vote of Thanks by Regional Manager, Mr. Sanjay Gupta.

SHIRIRAMFARM SOLUTIONS

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Memento distribution at various Bioseed offices

BIOSEEDINDIA

BIOSEEDSeeding joy, reaping excellenceBioseed india

Bioseed India commemorated DCM Shriram’s 25 years of excellence at Anniversary Functions across the branches. All employees received a Titan Watch crafted specially for the occasion as a Special Memento and they rededicated themselves to work harder and contribute to the company’s growth.

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BIOSEED VIETNAM

New hybrids, new benchmarks Bioseed Vietnam

23 Years Celebration

Bioseed Vietnam Limited celebrated 23 years of excellence in Vietnam on 27th July, 2015 at the corporate office in Hanoi. The celebrations kick started with the GD congratulating all the team members who have been a part of this journey since the last 23 years. A video capturing the important milestones of BVL was screened at the event and the celebration concluded with the HR team conducting a quiz and team building exercise in which the team participated with a lot of enthusiasm.

Rice Crop Tour & Corn Crop Tour

The anniversary celebration was not the only reason to rejoice at BVL. As part of the product evaluation process, our R&D team organized a Rice Crop Tour from 1st–5th June and a Corn Crop Tour from 25th–30th June across Vietnam. During the course of Crop Tours, they have identified a new hybrid, BRV13, for rice. In the Corn Crop category, a potential hybrid for the 9698 segment was identified and one product, B528, has reached the stage of commercialization.

President & Head, HR’s visit to Vietnam

The President and Head-Corporate HR, Mr. Sushil Baveja’s tour to Vietnam from 28-30th May was the highlight of the year at BVL. During the visit, he had interactive sessions with the functional heads to discuss the existing issues and challenges. At the Corporate Office in Hanoi, his session with team members focussed on the core values and beliefs of the parent company along with the screening of the video highlighted DCM Shriram’s successful journey over the last 25 years.

Mr. Sushil Baveja at Hanoi Office

Mr. Ratnam addressing theTeam during the 23rd year celebrationBioseed Team at a trial location in North Vietnam

Bioseed Vietnam Team R&D Team at Hai Duong Farm

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Bioseed Philippines team celebrating25 years of DCM Shriram Ltd.

BIOSEED PHILIPPINES

Ms. Bebing Chueng and Ms. Maira Teresahanding over donation to PO1 Joel Tupas

An anniversary, a rededication to excellence

Bioseed Research Philippines Inc. celebrates 25 years of DCM Shriram Ltd.Bioseed dedicated an entire day for celebration on 28th September 2015 for the commemoration of DCM Shriram’s 25th Anniversary. Led by president and General Manager Mr. Devadatta Sirdeshpande who shared a concise history of the company with all the employees. Later, he distributed Titan watches as special mementoes

crafted specially for the company’s 25 years of excellence

For once, giving is better than receivingBioseed Research Philippines Inc’s outreach initiatives

At BRPI, we are not only concerned about the success of the company but are aware of the welfare of less fortunate people. We believe that “it is better to give than to receive.” Our CSR initiatives include “Brigada Eskwela” (Back-to-School Cooperation and “Balik Paaralan Program” (Back-to-School Program) that aim to help the students by providing them school supplies, such as, school bags and slippers.

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BIOSEED PHILIPPINES

Bioseed Philippines Team celebrating India’s Independence Day

Training programme for Promoters at BPRL

Unfurling tricolours, unleashing joy Bioseed Philippines celebrates India’s Independence Day

Bioseed Philippines celebrated India’s Independence Day on 15 August 2015 at the Conditioning Plant in General Santos City. The theme of the celebration was “Unity in Diversity” and all participants wore a T-Shirt depicting the theme.

The celebration started with a heartwarming instrumental Indian Prayer song by Mr. Srisharsha Maddali and Mr. Devadatta Sirdeshpande, President and General Manager, BRPI, hoisted the Indian flag, followed by singing of India’s National Anthem.The centrepiece of the Independence Day Celebrations was exciting competitions for employees,which included Basketball Competition, Quiz Bee and the Singing Battle. The celebrations rounded off with an Awards Ceremony for the winners of these events. As a grand finale of the event, Mr. Sirdeshpande led the Indian Flag Retreat with the help of Mr. Dinopol and this event was followed by the singing of Indian National Anthem. Later, Ms. Cheung led the Prayer for the food and everyone enjoyed an appetizing lunch. Soft skills for the hard sellBRPI Training Programme for Field Promoters

The BRPI Sales & Marketing Team conducted Field Promoters Training Programme at Ellis Suites, General Santos City from 21-23 July, 2015 and it was attended by 26 new hires from Mindanao. The Sales and Marketing Session focused on Product Knowledge, Methods to Conduct Farmers Meetings, Demo Tours and Harvest Days. On the last day of the training, the Field Promoters were exposed to the field, training and practicum to empower them with real world skills.

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SUGARAJBAPUR

Mr. M.Muthujothi giving away mementos to celebrate 25 years of DCM Shriram

Mastering new skills at the Computer Literacy Program in Ajbapur

Independence Day celebration

Planting saplings on the World Environment Day

Performing yoga at the Ajbapur Yoga Camp

Silver Jubilee Celebration

DCM Shriram’s 25th Anniversary Celebrations kicked off with the distribution of the Mementos. The event started with a speech by Head-HR, Admin & Legal, followed by the presentation of Mementos and Letters of Appreciation to the Unit Head and employees by the Executive Director-Sugar.

Independence Day

The 69th Independence Day celebrations included patriotic ‘Jhanki’ presented by the kids as a tribute to our freedom fighters. This was followed by colourful performances by Play School Children, Rewards for Kaizen, Prize Distribution and sweets distribution. World Environment Day

The World Environment Day was celebrated on 5th June by planting trees in the campus and organized an awareness session for children in which they were educated about the need to restore our ecological balance.

International Yoga Day

A 3-day Yoga Camp was organized from 21st-23rd June. A trained Yoga Instructor provided practical instructions on performing different Aasans and Pranayam and offered various health tips to keep the body and mind fit.

Computer classes

DSCL Sugar Ajbapur organized computer classes as part of our CSR initiative. After the successful completion of the course, 22 students were awarded certificates along with course material in the presence of SDM, Mohamdi & all HODs.

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SUGARAJBAPUR

Officer’s Club Party

The Officer’s Club organized a movie party and all the Club Members enjoyed the movie with popcorns and cold drinks followed by delicious dinner.

Yearly Temple Celebrations

The Yearly Temple Celebration ‘Mandir Sthapana Diwas’ was celebrated on 14th July’15 at DSCL Sugar-Ajbapur. During this event Puja, Havan, Kanya Pujan, Bhandara and Bhajan Kirtan were organized with the help of the contributions from the employees.

Hariyali Teej

Hariyali Teej festival was celebrated on 18th August with the traditional pujan of Lord Ganesha, Shiv and Parvati. Later, the ladies enjoyed ‘jhula’ in the garden and the festivities ended on a joyous note with the Teej Queen Contest.

All the money, all the time

The SDM Mohamdi and CO Mohamdi inaugurated an ATM at DSCL Sugar, Ajbapur Campus on 19 June making life comfortable for everyone on the campus and the nearby villagers.

Better education begins with better sanitation

As a part of our CSR, DSCL Sugar-Ajbapur had renovated four school toilets in different villages and they were handed over on 19th May by the Unit Head & Cane Head in the presence of Mr. Rajesh Gupta, President, Corporate Strategy & CSR.

Participating in Havan at the Yearly Temple Celebration

Hygiene is health-CSR ActivityHariyali Teej Celebration

Inaugurating an ATM

Packing up for the Staff Tour

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Mr. M.Muthujothi, ED-Sugar distributing Letters of Appreciation at the Silver Jubilee Celebration Celebrating World Environment Day

Computer Literacy Program

Addharshila Kids at the Independence Day Celebration

Students performing yoga on the International Yoga Day

Silver Jubilee Celebration

DSCL Sugar Hariawan celebrated 25th years of Excellence of our organization DCM Shriram Ltd with full energy and spirit on 31st July.

Independence Day

The Joint V.P., Mr. Pradeep Tyagi, presided over the 69th Indian Independence Day celebration by unfurling the national flag. The highlight of the day was a colorful programme presented by Addharshila Kids.

World Environment Day

The employees and community representatives celebrated the World Environment Day by launching a Tree Plantation Drive and organized a Focus Group Discussion to raise awareness about the need to take positive environmental action.

International Yoga Day

Around 250 people, including men women and children participated in the International Yoga Day celebrations on 21st June at the campus. Fast Track Computer Literacy Program

DSCL Sugar-Hariawan organized a 15 days’ “Fast Track Computer Literacy Program” for adolescents in the nearby villages as part of the CSR initiative. The program was organized in three batches of 20 participants each.

SUGARHARIAWAN

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Staff Tour

The Staff Tour to Mathura, Vrindavan and Agra from 6th-10th August included 105 employees and their families who brought back golden memories from the trip.

Officers’ Tour

About 45 Officers and their families went on a tour to Water Park, Bareilly on 25th July, and enjoyed every moment of the trip by making happy memories.

Officer’s Club Get-together

The Officer’s Club organized a get-together, Welcome for New Joinees & Farewell Party for Hariawan employees and their families on 4th July. The party included several group games, activities, contests and ended with a moveable feast.

Rudra Pooja

The employees performed “Rudra Pooja” on 5th August to mark the auspicious occassion of Sawan. It is hailed by the Vedic scriptures as one of the greatest prayers to remove all evils, to attain all desires and for all-round prosperity.

Fruit Sapling Distribution

As part of a fruit sapling distribution initiative, we distributed over 2000 saplings of Mango, Guava, Lemon, Amla, and Jamun to lead farmers for plantation on 24th August.

Hariyali Teej Festival

The ladies at DSCL Sugar Hariawan welcomed the monsoon at the Teej Festival by singing Teej songs, dancing, playing games and contests on 19th August.

Officers’ Tour to Agra

Kids participating in an event at the Officer’s Club Get-together

Distributing fruit saplings Employees at Rudra Pooja

Ladies enjoying the Hariyali Teej Celebrations

SUGARHARIAWAN

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Silver Jubilee Celebration

The 25th Anniversary Celebrations began with memento distribution ceremony in the presence of ED, Unit Head, other senior officials. A short video showcasing the successful journey of 25years was screened at the event venue.

Independence Day

The Independence Day celebrations were led by the Unit Head, Mr. Pankaj Singh, who hoisted the National Flag and delivered an inspiring Independence Day message. A colourful performance by the kids of Adharshilla-Play School added a wonderful spectacle to the event. This year, we instituted a Kaizen Rolling Shield Award and the Engineering Department emerged as the winner. The employees responsible for generating and implementing ideas under Kaizen were given special prizes.

World Environment Day

DSCL Sugar Loni celebrated the occasion by organizing an awareness session for the employees by screening videos on environmental issues. A focus group comprising the employees was held to stress the need to keep our environment neat, clean and safe.

Panchawati Plantation DSCL Sugar has plans to plant over 8000 fruit saplings across four units as a part of our Environment Protection initiative. We have selected Mango, Guava, Lemon, Amla, and Jamun for distribution among Lead Farmers to strengthen our relationship with them.

Motivational speech by Mr. M.Muthujothi at Silver Jubilee Celebration

Kids enjoy at the Independence Day Celebration

Awareness session on environmental issues

Panchwati Plantation Initiative

SUGARLONI

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International Yoga Day

Around three hundred people, including farmers from nearby villages participated in the International Yoga Day celebrations under the guidance of Madam Keyuri. Computer Literacy Program

As part of our CSR activity, K-Shiksha, a 15-day fast track program was organized for village children. About 26 children participated in the program and the successful candidates received certificates from the Chief Guest Mr. Arvind Kumar Verma.

Staff Tour

Employees packed up for a Staff Tour to Mata Vaishno Devi while the officers and their family members enjoyed a trip to Shimla and Chandigarh.

Rudrabhishek

It is a powerful prayer to seek the blessings of Lord Shiva for fulfilling one’s desires. All the employees and their families celebrated it with great fervour on 10th Aug.

“Happiness Course” by The Art of Living

Over 28 people attended the program led by Madam Keyuri. It included activities which offered many benefits, such as, high energy and enthusiasm, greater creativity, improved sleep, enhanced brain function, etc.

Teej Festival

Teej Festival celebrates the advent of the monsoon and the employees and their family members celebrated it with great enthusiasm.

Celebrating International Yoga Day

Performing Rudrabhishek Puja Happiness Course by Art of Living

Spreading Computer Literacy

Employees and family members return with a bagful of memories from the Staff Tour to Vaishno Devi, Shimla & Chandigarh

SUGARLONI

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Silver Jubilee Celebration

The Silver Jubilee of DCM Shriram was celebrated with the distribution of the Memento along with Letters of Appreciation. The event started with a speech by Head-HR & Admin, followed by the presentation of memento to the Unit Head by the Executive Director of DSCL Sugar.

Independence Day

The Independence Day Celebrations kicked off with the Flag Hoisting Ceremony and the recital of National Anthem. The key highlight of the function was a lively cultural performance by kindergarten students that focused on patriotic themes. The function ended with a motivational speech by the Unit Head, Mr. L.B. Verma, followed by the distribution of sweets.

International Yoga Day

The employees and their family members celebrated the day by practising yoga under the supervision of a Yoga Instructor who provided practical instructions about different yogic postures and offered valuable health tips to keep the body and mind fit.

Memento distribution by the ED-Sugar at the Silver Jubilee Celebration

Performing yoga on the International Yoga Day

Tiny Tots reciting the National Anthem during Independence Day Celebration

SUGARRUPAPUR

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Officers’ Tour

The officers and their family members went on a five-day picnic tour of Himachal Pradesh that included some of the hottest travel destinations, such as, Kullu, Manali, Rohtang and Manikarna.

Officer’s Club Party

The Officer’s Club had organized a Musical Party for the officers and their family members on 13th Aug 2015. The distinguished officers and their families had the time of their life enjoying the great tunes to the accompaniment of the great-tasting food at the dinner that followed.

Murti Sthapana

The Murti Sthapana function of Mata Parvati, Lord Ganesh & Kartike was held with chanting of Vedic Mantras and Shlokas at the temple within the factory premises. The ceremony commenced with a Havan and a Bhandara was served to the devotees after the function.

Fruit Sapling Distribution

The Fruit Sapling Distribution Ceremony kicked off with an awareness session on environment addressed by the Unit Head, Mr. L.B.Verma. Later, five types of fruit numbering around 2286 were distributed to 425 leading farmers from 258 villages.

Officers chilling out in Kullu Manali

Enjoying a Musical Programme at the Officer’s Club Party

Distributing fruit saplings during the Panchawati celebration

Devotees at the Murti Sthapana Ceremony

SUGARRUPAPUR

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FENESTA Championing the customer interest Customer First

Fenesta’s “Customer First” campaign was launched in the Townhall at our Head Office and through conference call at all locations. All the customer champions who go the extra mile to please the customer, show empathy, have a ‘Can do’ attitude, and resolve issues in a timely manner are given the Customer Appreciation Cards by their peers or seniors.

The rewards of freedomIndependence Day Celebrations

Today we are able to excel in different walks of life thanks to the immense sacrifices of our freedom fighters. The Fenesta Team rejoiced the momentous occasion by celebrating the Independence Day at all locations.

One man, many votes

At Fenesta, the employee get-togethers are truly unique. At the recent do of the HO and NCR officials, Funky Awards were given on the basis of votes given by employees.

Skills for market domination

At Fenesta, we understand what it takes to lead the marketplace. Our periodic training programs impart top skills to dealers and sales force, and over 35 partners and 250 sales team members acquired new skills in product selling, survey and installation.

Team Fenesta partying through the night at Funky Awards

Independence Day celebrations at Fenesta

FENESTA

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Where festivities never end

All the ladies at the Fenesta Head Office were at their colourful best during the Teej celebrations in the office. They rejoiced the auspicious occasion by showing off their exquisite Mehendi designs and enjoying a sumptuous lunch together. A new lease of joyBlood Donation Camp

Recently we organized a Blood Donation Camp at Chennai factory and HO where 30 officials donated blood to needy people and brought the smiles back in on their face.

Opening a window to the worldExcursion Trips

Ever eager to expand their horizons, the teams at Fenesta organised excursion trips in the East Zone, NCR, Bangalore and Ahmedabad. While the East zone team headed to Mondarmoni Resort, the Bangalore team hit the trail to Rappa Island, the NCR Team packed up their bags for Dhanaulti and the Ahmedabad team made their tracks to Orsang Resort.

United, we excel

A company is only as good as its teams. At Fenesta, we have regular team building workshops to nurture a strong team spirit. Recently, we organised a Development Center was organised for RSMs and ASMs in which they took part in various activities, such as, Role Plays, Case Study, Committee Exercise and Group Discussion. The key take-aways included Individual Development Plans for each individual.

Team Fenesta enjoying the excursion

FENESTA

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A window to the customer mindCustomer and Influencer Engagement

At Fenesta, we understand the importance of staying on top of the customer’s mind. Reason why, we conduct on-ground activities across the country from time to time. Between April and July ’15, we organized over 350 events and connected with over 1000 architects and builders, apart from various customers through BTL activities.

The Healthcare Convention

Apart from the on-ground activities, we have organized and participated in many events that focused on architects and decision makers in other industries, such as, healthcare and hospitality. In a presentation at The Healthcare Convention, Hyatt, New Delhi on 21st and 22nd May, Mr. Saket Jain showcased how Fenesta can contribute to better healthcare facilities across the country.

The Hotelier Summit India

Fenesta made its presence felt at the The Hotelier Summit, in Mumbai through face-to-face meetings with the decision makers in the hospitality segment.

IIA Conference – Goa

Fenesta had opened a new window to the architects at the Goa Chapter of Indian Institute of Architects on the 17th and 18th of April’2015.

Same window, new viewNew geographies

Fenesta is growing rapidly day by day and has added new geographies. Fenesta started its operations in Jammu & Kashmir and Andaman & Nicobar Islands.

FENESTA

Team Fenesta at The Hotelier Summit,in Mumbai

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SHRIRAMAXlALL

From Wellness to well done

Good health plays a large role in employee productivity. In light of this, we dedicated a

week to touch upon various aspects of wellness, which comprises of Social, Emotional,

Spiritual, Physical and Intellectual wellness. Both the locations viz Gurgaon & Kota were

covered for the week long activities.

The teams came together and shared healthy food, there were health talks and health

check ups conducted during this period. Certain innovative activities like mood

survey and health introspection survey were also conducted. The week was closed

with ‘Wellness Fun Awards’ where we celebrated employees nominated for spreading

laughter, maintaining good physical health, participate in extracurricular activities, etc.

Overall the Wellness Week was well received by all employees.

Destination Africa

Shriram Axiall participated in Kenya Plast 2015, organised at Nairobi by The India Trade

Promotion Organisation. It offered an excellent opportunity to meet the key players

and gauge the market potential as we expect Africa to become a key growth driver for

the JV.

Face to face with the champs

The best way to know what makes the star performers tick is to sit face to face with

them. At Shriram Axiall, we conduct regular Employee Connect Meets and the recent

one held after the completion of the first quarter was presided over by Mr Rajiv Arora,

Business Head who gave an overview of the quarter.

Team Shriram Axiall in the company’s stall at Kenya Plast 2015, Nairobi

Employees performing Yoga Mr. Rajiv Arora addressing anEmployee Connect Meet at Kota

Employees with the MementosEmployees at a Yoga session

Wellness Activities

Team Shriram Axiall with the 25th Anniversary Mementos

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From an exceptional businessperson to an eminent statesmanMr. Ajay S. Shriram as President, CII (2014-15)

The year 2014-15 had been an eventful one for Mr. Ajay S. Shriram as the President of the Confederation of Indian Industry (CII). It was a remarkable year marked by noteworthy meetings with several Heads of State, Ministers of various countries, International Business Leaders, as well as participation in International Business Events, such as, the World Economic Forum at Davos. Right through the year, Mr. Shriram had the privilege of leading several International Business Delegations on behalf of the CII. More significantly, his opinions were actively sought by both the Central Government and several State Governments on numerous occasions. This year had truly distinguished Mr. Ajay S. Shriram as not just an exceptional businessperson but an eminent statesman as well.

Mr. Ajay S. Shriram meeting the US President, Mr. Barack Obama

Mr. Ajay S. Shriram with the Indian Prime Minister, Mr. Narendra Modi

Mr. Ajay S. Shriram with Mr. Tshering Tobgay, Hon’ble Prime Minister of Bhutan

CII

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Mr. Ajay S. Shriram with the Australian Prime Minister, Mr. Tony Abbott

Mr. Ajay S. Shriram, giving a memento to Mr. Arun Jaitley, Hon’ble Minister of Finance

Mr. Ajay S. Shriram with the Afghan President, Mr. Hamid Karzai

Mr. Ajay S. Shriram, gifting a memento to Mrs. Rokia Afzal Rahman, MCCI, Bangladesh

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Editorial Board

CHAIRMAN Sushil BavejaEDITOR Aman Pannu, Manish JoshiMEMBERS KM Tandon, OP Shringi, Anil Dixit, SN Chatterjee,Meeta Johari, Govind P, Sukriti Suman, Deepak BhattPublished by Sushil Baveja for DCM Shriram Ltd., 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi-110001

Registration No: KOTA/60/2012-14

From Our Archives

First share certificate folio of Delhi Cloth Mills - 14th Aug., 1889